Grace Surya

Marketing Director

JIWA Group

With over 15 years of experience building iconic lifestyle & startup brands in Indonesia, Grace Surya is recognised as a marketing leader known for scaling vision into results. She has led brand and marketing strategies for some of the fastest-growing names including Janji Jiwa, Flash Coffee, ALVA, Grab, UBER and Coca-Cola.

At Jiwa Group, Grace was instrumental in reshaping the data-driven brand strategy and marketing into a clearer, purpose-led identity while launching community-first campaigns that resonated with Gen Z and millennial consumers. Her work has consistently blended creative storytelling with commercial results—boosting NPS, top of mind and building unified multi-brand ecosystems.

Grace brings deep expertise in omnichannel strategy, brand architecture, and creative-led growth. Her passion lies in spotlighting work that pushes boundaries, challenges norms, and earns its place in culture.