2025 JUDGE'S PROFILE
Didid Charisma
Head of Marketing
Yili Indonesia Dairy (Yili Group)
Didid Charisma is the head of marketing at Yili Indonesia Dairy (Yili Group) with more than 12 years extensive experience in both local & multinational FMCG companies, such as Nestlé Indonesia, Mayora Group, Mondelēz International, and Kapal Api Group. Over his career, he has developed proven track records in driving sustainable growth, business turnaround, digital transformation, and aggressive innovation for some brands, including BEAR BRAND, KOPIKO78, KOPIKAP, BISKUAT, RITZ, KOPI KAPAL API, and JOYDAY. His proactive approach, collaborative effort, operational excellence, and adaptability to deliver impactful results, have helped his success in the current dynamic FMCG business environment.
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Didid Charisma
Head of Marketing
Yili Indonesia Dairy (Yili Group)