2025 JUDGE'S PROFILE
Andi Renreng
Marketing Director
Xiaomi Indonesia
Andi’s career is a testament to bold storytelling and strategic marketing across media, telecommunications, and technology. He began his career managing events and PR in newsrooms, where he quickly honed his agility and ability to stay relevant. His transition into tech started with Huawei, but joining Xiaomi Indonesia in 2017 proved to be the game-changer. At Xiaomi Indonesia, he played a key role in developing the brand’s voice and later spearheaded POCO’s spin-off, establishing it as a favoured brand among young tech fans through well-executed campaigns. In 2024, Andi became Marketing Director of Xiaomi Indonesia, quickly making a mark.
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Andi Renreng
Marketing Director
Xiaomi Indonesia