Anastasia Damayanti

Head of Marketing

Mundipharma Healthcare Indonesia

Anastasia is a passionate and accomplished marketer with extensive experience in marketing management, and commercial and business development roles spanning over 20 years, including over a decade in senior positions.

Her professional background encompasses the management of numerous FMCG and Consumer Health brands in renowned global and local companies.

Her expertise includes strategic brand communication, brand building, brand innovation, channel & category development, medical marketing, digital, CRM, and e-commerce. She believes her core strength is her capability to accelerate brand growth through insight-based value creation.

In early 2022, she has the honour of managing BETADINE, one of the iconic brands in Indonesia. Furthermore, she has been actively contributing to the community by providing mentorship to aspiring graduates and mid-level managers seeking to establish successful careers in FMCG Marketing. She also offers coaching to F&B SMEs to help them build and strengthen their brands.