Amir Widjaya

EVP Head Marketing & Lifestyle Business

OCBC NISP

Amir is currently EVP Head of Marketing & Lifestyle Business at OCBC NISP, where he is responsible for driving overall marketing initiatives and growth strategy from customer acquisition, mobile sales, branding, communication, media, channels, and digital marketing, to activation/sponsorship. He is also in charge of the lifestyle business that includes credit card solutions, personal loan, digital lending, beyond-loyalty business and strategic alliances.

He received his first SVP posting when he was only 30 and has achieved about 50+ marketing awards up to date.
With his 20 years of expertise as a marketer in the financial services industry (HSBC, Bank Mega, PermataBank, and OCBC NISP), Amir believes in right-left brain integration to fully seduce consumers yet drive sales. He always strives to be a design-thinker/marketer who can solve analytically and a strategist who can think innovatively.

He has earned accreditation from prestigious institutions such as Columbia Business School, Wharton Business School, Stanford Business School, Stanford D-School, UCLA Anderson x Cannes Lion-Marketer Academy, Omnicom x Singapore Management University-Spike Brand Manager Academy, and ACUCA Scholars.

He loves story-telling, influential presentations, having witty chats over coffee with partners, and leading brain-absorbing win-win negotiations with collaborators. He is a movie-freak and travel-junky who believes that “Life is a daring adventure!” as he wishes to travel around the world before he reaches 50.