2025 Winners

Marketer of the Year
Bank Central Asia (BCA) 
1. Excellence in Advertising
Gold
UNIQLO
Campaign: A Season to Shop Smart: How UNIQLO Broke Through and Delivered in Ramadan 2025
Agency: AISENSUM
Silver
Ultra Jaya Milk Industry & Trading
Brand: Ultra Milk
Campaign: Ultra Core
Agencies: ALVA Maleo, Dentsu Indonesia, Museum of Toys
Bronze
Bank Central Asia
Brand: BCA
Campaign: Modus Agak Laen – Don’t Know? Kasih No! (Unconventional Modus – Don’t Know? Give No!)
Agencies: dentsu Indonesia, Flock – Future Creative Network
2. Excellence in AI-Powered Storytelling
Gold
BCA Digital
Brand: blu
Campaign: Sepanjang Jalan Pegangan
Agency: ALVA Digital
Silver
Danone Specialized Nutrition Indonesia
Brand: Bebeclub
Campaign: Where Empathy Meets Intelligence: How AI Became a Mother’s Digital Guide
Agency: Eyden Indonesia (Part of Volare Advertising Network)
Silver
Abbott Indonesia
Brand: Pediasure
Campaign: Pediasure: Thank You, Mom – A Mother’s Day Tribute Delivered at the Perfect Moment
Agencies: Spark Foundry, Silverpush
Bronze
Nestlé Indonesia
Brand: MILO Indonesia
Campaign: Rasakan Energi Sahur MILO!: Feel the Energy of MILO’s Ramadan Mobile Campaign
Agencies: OpenMind, Digital Turbine
3. Excellence in Anniversary Marketing
Gold
UNIQLO
Campaign: Arigato Indonesia 2024: From Gratitude to Growth — Turning Appreciation into Performance
Agency: AISENSUM
Silver
Bank Central Asia
Brand: BCA
Campaign: #SekarangWaktunya BCA Expoversary 2025
Agencies: dentsu Indonesia, Ambilhati
Bronze
Mount Scopus Indonesia
Brand: The Harvest
Campaign: 20th Anniversary The Harvest Kingdom
Agency: Seva Mitra Indonesia (Seva Marketing)
4. Excellence in B2B Marketing
Gold
Grab
Campaign: Hotel B2B2C – Bringing Indonesia Tourism to The Next Level, Together
Silver
Telekomunikasi Selular
Brand: Telkomsel Enterprise
Campaign: Transforming Telkomsel Enterprise’s Engagement and Personalization Model with Cloud-Based Marketing Automation
Agency: Merkle Indonesia (dentsu)
Bronze
Lenovo Indonesia
Brand: Lenovo Commercial
Campaign: AI PC Campaign
Agencies: dentsu Indonesia, Context Interactive
Bronze
Goodyear Indonesia
Brand: Goodyear
Campaign: Everyday Goodyear: Engage, Educate, Empower – a Store Community Activation
5. Excellence in Brand Awareness
Gold
Bank Central Asia
Brand: BCA
Campaign: #DeterminedToWin (#GigihRaihKemenangan)
Agencies: dentsu Indonesia, Flock – Future Creative Network
Silver
Amerta Indah Otsuka
Brand: POCARI SWEAT
Campaign: POCARI SWEAT, #IONTAHANBOCOR – CAIRAN BOCOR EMANG BIKIN HORROR (Leaking fluid is truly horrifying)
Agencies: Dentsu Creative Indonesia, Bounche Indonesia, T&Pm Indonesia
Bronze
Indosat
Brand: IM3
Campaign: Simpelnya IM3 – Temukan Makna untuk Bersama
Agencies: Ambilhati, Imagen PH, PHD Media
6. Excellence in Brand Strategy
Gold
Bank Central Asia
Brand: BCA
Campaign: Poket Valas
Agencies: Ambilhati, dentsu Indonesia, Ronaksara, HIRA
Silver
Unilever Indonesia
Brand: Vaseline
Campaign: If My Skin Can, Yours Can
Agencies: Mindshare – WPP Media Indonesia, VML Indonesia
Bronze
Grab
Campaign: Grab-in Ramadan
Agency: M+C Saatchi Performance
7. Excellence in Communications / Public Relations
Gold
Bank DBS Indonesia
Campaign: IMPACT BEYOND BANKING
Agency: ALVA Olround
Silver
MONDELEZ INDONESIA TRADING
Brand: Oreo
Campaign: Oreo Milkyway Dunk
Agencies: MSL Indonesia, Leo Indonesia
Bronze
Bank Central Asia
Brand: BCA
Campaign: Modus Agak Laen – Don’t Know? Kasih No! (Unconventional Modus – Don’t Know? Give No!)
Agencies: Flock – Future Creative Network, dentsu Indonesia
8. Excellence in Consumer Insights / Market Research
Gold
Telekomunikasi Selular
Brand: Telkomsel
Campaign: The Most Important Unimportant Call
Agencies: i-dac Indonesia, Hakuhodo Digital Indonesia, Hakuhodo International Indonesia
Silver
Grab
Campaign: Grab-in Ramadan
Bronze
TOYOTA
Campaign: TOYOTA CITY POP – WINNING HEARTS WITH THE POWER OF POP CULTURE
Agency: ADA GLOBAL
9. Excellence in Content Marketing
Gold
Bank DBS Indonesia
Campaign: Trusted Partner for Growth
Agency: ALVA Olround
Silver
Pizza Hut
Campaign: Ramadan Dip & Crunch, the Longest Loop of Togetherness
Agencies: EssenceMediacom (part of WPP Media), innercircle
Bronze
Bank DBS Indonesia
Campaign: Behind The Scam (BTS)
Agency: ALVA Olround
10. Excellence in CSR / Cause Marketing
Gold
Pizza Hut
Campaign: Pizza Hut Farmer Story,
A Lasting Commitment to Grow Together
Agencies: EssenceMediacom (part of WPP Media), innercircle
Silver
Beiersdorf Indonesia
Brand: Hansaplast
Campaign: ANAK SIAGA HANSAPLAST
Agency: OMD
Bronze
Haleon Indonesia
Brand: Polident
Campaign: Polident Balikin Senyum
Agency: Zenith Indonesia
11. Excellence in Customer Engagement
Gold
KAO
Brand: Laurier
Campaign: Laurier Relax Squad: #ZeroKhawatirBocor.
Agency: dentsu Indonesia
Silver
Danone Indonesia
Brand: Bebelac
Campaign: Bebeclub’s AI Poop Tracker Caring Engagement
Bronze
PZ Cussons
Brand: Cussons Baby
Campaign: Frames Of Joy
Agencies: Dentsu, YMT
12. Excellence in Data-Driven Marketing
Gold
Blibli
Campaign: Blibli – First Purchase 99% Cashback Campaign
Agency: Xapads Media
Silver
BCA Digital
Brand: blu
Campaign: Delivering installs beyond installs: Acquiring new blu users that stay
Agency: ADA
Bronze
Bank Central Asia
Brand: BCA
Campaign: BCA Expoversary 2025: Winning the Moment with First-Party Data through Predictive Targeting with GA4-Powered Audience Segmentation
Agency: Merkle Indonesia (dentsu)
13. Excellence in Digital Marketing
Gold
Tokopedia
Brand: TikTok Shop by Tokopedia
Campaign: TikTokShop Mega Guncang 12.12
Agency: Carat Indonesia
Silver
Mondelez Indonesia Trading
Brand: Oreo
Campaign: Oreo Milkyway Dunk
Agencies: Leo Indonesia, Digitas Indonesia
Bronze
Bank Central Asia
Brand: BCA
Campaign: #DeterminedToWin (#GigihRaihKemenangan)
Agencies: Flock – Future Creative Network, dentsu Indonesia
Bronze
UNIQLO
Campaign: A Season to Shop Smart: How UNIQLO’s Digital Strategy Drove Action in Ramadan 2025
Agency: AISENSUM
14. Excellence in eCommerce Marketing
Gold
Shell Indonesia
Campaign: PRECISION OVER PRICE
Agencies: Clabstream Indonesia x Magnus Indonesia (Part of Volare Advertising Network)
Silver
Danone Indonesia
Brand: Nutrilon Royal
Campaign: Driving Efficient Acceleration for D2C Model
Bronze
Grab
Campaign: Grab x Sprite – Thrist to Checkout
15. Excellence in Event Marketing
Gold
Ultra Jaya Milk Industry & Trading Company
Brand: Ultra Milk
Campaign: the Soap
Agencies: ALVA Maleo, Dentsu Indonesia
Silver
AICE
Campaign: AICE Starlympic: THE NEW GENERATION OF AICE
Agency: Giraffic
Silver
Iforte Solusi Infotek
Brand: iForte
Campaign: Pagelaran Sabang Merauke 2024
Bronze
Amerta Indah Otsuka
Brand: ION WATER
Campaign: IONATION 2024, Workout and Music Festival
Agencies: Good Reason Ad, Sagacita, T&Pm Indonesia, KOI Organize
16. Excellence in Experiential Marketing
Gold
KAO
Brand: Laurier
Campaign: Laurier Relax Squad: #ZeroKhawatirBocor.
Agency: dentsu Indonesia
Silver
Multi Bintang Indonesia
Brand: Heineken®
Campaign: Heineken® Good Times City at DWP 2024
Agencies: Acteeve, Leo Indonesia
Bronze
Yamaha Indonesia Motor Manufacturing
Brand: Yamaha Fazzio
Campaign: Yamaha Fazzio GGWP Online Design Competition
Agency: dentsu Indonesia
17. Excellence in Gaming
Gold
Rekso Nasional Food
Brand: McDonald’s Indonesia
Campaign: McDonald’s Seruan Juga Ramean
Agency: ALVA Antikode
Silver
Telekomunikasi Selular
Brand: Telkomsel
Campaign: Dunia Games: Unlocking Access, Leveling Up a Nation of Gamers
Bronze
MONDELEZ INDONESIA TRADING
Brand: Oreo
Campaign: Oreo Milkyway Dunk
Agencies: Leo Indonesia & Digitas Indonesia
Bronze
Cinépolis Cinemas Indonesia
Campaign: Cinépolis Virtual Cinema Experience
18. Excellence in Influencer / KOLs Marketing
Gold
Bank Central Asia
Brand: BCA
Campaign: Modus Agak Laen – Don’t Know? Kasih No! (Unconventional Modus – Don’t Know? Give No!)
Agencies: Flock – Future Creative Network, dentsu Indonesia
Silver
Unilever Indonesia
Brand: Vaseline
Campaign: If My Skin Can, Yours Can
Agencies: Mindshare – WPP Media Indonesia, VML Indonesia
Bronze
Bank OCBC NISP
Brand: OCBC
Campaign: Anak Young Nyala #FUNanciallyFIT
Agency: ALVA Maleo
19. Excellence in Integrated Marketing
Gold
Amerta Indah Otsuka
Brand: ION WATER
Campaign: IONATION 2024, Workout and Music Festival
Agencies: Good Reason Ad, Sagacita, T&Pm Indonesia, KOI Organize
Silver
Bank Rakyat Indonesia
Campaign: Not Just a Campaign, It’s a Conversion Party!
Agency: Leverate Group
Bronze
Ultra Jaya Milk Industry & Trading Company
Brand: Ultra Milk
Campaign: the Soap
Agencies: ALVA Maleo, Dentsu Indonesia
20. Excellence in Interactive Marketing / AR & VR
Gold
Sari Coffee Indonesia
Brand: Starbucks
Campaign: Mood Brewster
Agency: Kembang Api
Silver
PZ Cussons
Brand: Cussons Baby
Campaign: Frames Of Joy
Agencies: Dentsu, YMT
Bronze
Beiersdorf Indonesia
Brand: NIVEA Super 10 Youth Protect Body Serum
Campaign: The Body Age Filter
Agency: QafKuh 4044
21. Excellence in Launch Marketing
Gold
Unilever Indonesia
Brand: Vaseline
Campaign: If My Skin Can, Yours Can
Agencies: Mindshare – WPP Media Indonesia, VML Indonesia
Silver
MONDELEZ INDONESIA TRADING
Brand: Oreo
Campaign: Oreo Milkyway Dunk
Agencies: Leo Indonesia, Digitas Indonesia, MSL Indonesia
Bronze
Yamaha Indonesia Motor Manufacturing
Brand: Yamaha Gear Ultima 125
Campaign: Gear Ultima Launch
Agency: Rovers Creative
22. Excellence in Live-Streaming Marketing
Gold
Amerta Indah Otsuka
Brand: ION WATER
Campaign: IONATION 2024, Workout and Music Festival
Agencies: Good Reason Ad, Sagacita, T&Pm Indonesia, KOI Organize
Silver
Indofood CBP Sukses Makmur
Brand: Indomie Tori Kara
Campaign: First Ramen Unboxed by V-tuber
Agencies: i-dac Indonesia, DAX, Hakuhodo International Indonesia, Dentsu Creative
Bronze
Signify
Brand: Philips
Campaign: Philips Affiliate Marketing
Agency: ALVA Digital Network – Orbeat
23. Excellence in Location-Based Marketing
Gold
Bank Central Asia
Brand: BCA
Campaign: #SekarangWaktunya BCA Expoversary 2025
Agencies: Dentsu Indonesia, Hybrid
Silver
BCA Digital
Brand: blu
Campaign: Painting the town blu(e) with bluExtraCash
Agency: ADA
Bronze
Amerta Indah Otsuka
Brand: POCARI SWEAT
Campaign: POCARI SWEAT, Saat Anak Demam #JagaCairanTubuh
Agencies: BOUNCHE INDONESIA, T&Pm Indonesia
24. Excellence in Loyalty Marketing
Gold
Rekso Nasional Food
Brand: McDonald’s Indonesia
Campaign: McDonald’s Seruan Juga Ramean
Agency: ALVA Antikode
Silver
Danone Indonesia
Brand: Bebelac
Campaign: Bebeclub: Driving Seamless Loyalty Experience
Bronze
Bank Central Asia
Brand: BCA
Campaign: Gebyar Hadiah BCA
Agencies: Flock-Future Creative Network, dentsu Indonesia
25. Excellence in Marketing Innovation
Gold
Grab
Campaign: AI Promoted Myself
Agency: M+C Saatchi Performance
Silver
Unilever
Brand: Rexona
Campaign: Transforming habits: From Occasional to Essential
Agencies: WPP Media + YMT
Bronze
Danone Specialized Nutrition Indonesia
Brand: Bebeclub
Campaign: No App. No Download. Just Results Redefining Innovation with Purpose
Agency: Eyden Indonesia (Part of Volare Advertising Network)
26. Excellence in Marketing to a Specific Audience
Gold
Hong Kong Tourism Board
Campaign: Jelajah Hong Kong
Agency: H/Advisor Klareco
Silver
Bank Central Asia
Brand: BCA
Campaign: “Tenang Duluan” — When Comedy Brings Clarity to Home Buying
Agencies: dentsu Indonesia, Flock – Future Creative Network
Bronze
BCA Digital
Brand: blu
Campaign: Sepanjang Jalan Pegangan
Agency: ALVA Digital
27. Excellence in Marketing Transformation
Gold
L’Oréal Indonesia
Brand: L’Oréal
Campaign: AI:ccelarate
Agency: Alva Maleo
Silver
Multi Bintang Indonesia
Campaign: RISING STARS – How MBI Rewired Its Marketing Team
From Crisis to Catalyst to Reignite Love for Beer
Bronze
Traktor Nusantara
Campaign: TRAKNUS360 – A Full-Funnel B2B Marketing Transformation
Agencies: Upperwest Creative, UT Call (United Tractors)
28. Excellence in Media Strategy
Gold
Bank Central Asia
Brand: BCA
Campaign: #DeterminedToWin (#GigihRaihKemenangan)
Agencies: dentsu Indonesia, Flock – Future Creative Network
Silver
Grab
Campaign: Merdeka Melaju Dari A sampai Z
Agency: M+C Saatchi Performance
Bronze
Grab
Campaign: GrabFood Dine-Out Relaunch
Agency: M+C Saatchi Performance
29. Excellence in Mobile Marketing
Gold
Infinix Indonesia
Campaign: Infinix goes from zero to 4,000 in 60 seconds with Grab
Silver
Global Enak Nikmat
Brand: REGEN
Campaign: Seger Tanpa Dusta, Manis Tanpa Dosa
Agency: ALVA Olrange
Bronze
Spotify Indonesia
Brand: Spotify
Campaign: MY SPOTIFY
Agency: Zenith Indonesia
30. Excellence in Omnichannel
Gold
Unilever
Brand: Bango
Campaign: FROM ME TIME TO WE TIME
Agencies: WPP Media + YMT
Silver
Yamaha Indonesia Motor Manufacturing
Brand: Yamaha Safety Riding Campaign (CSR)
Campaign: The Scariest Report
Agency: Rovers Creative
Bronze
Bank Central Asia
Brand: BCA
Campaign: #JotakPerluAksi myBCA Poket Valas Launch
Agencies: dentsu Indonesia, Ambilhati
31. Excellence in Out-of-Home Advertising
Gold
KAO
Brand: Laurier
Campaign: Laurier Relax Squad: #ZeroKhawatirBocor.
Agency: dentsu Indonesia
Silver
JICAF
Campaign: The Limitless Street Gallery
Agencies: i-dac Indonesia, Hakuhodo International Indonesia, Glance
Bronze
Grab
Campaign: GrabMart MRT OOH – A Virtual Supermarket Shelf
32. Excellence in Performance Marketing
Gold
Unilever
Brand: Rexona
Campaign: Transforming habits: From Occasional to Essential
Agencies: WPP Media + YMT
Silver
Blibli
Campaign: Blibli – First Purchase 99% Cashback Campaign|| Xerxes by Xapads Media
Agency: Xapads Media
Bronze
Danone Specialized Nutrition Indonesia
Brand: Nutrishop – Nutrilon
Campaign: We didn’t Buy Clicks, We Built Conversion
Agency: Eyden Indonesia (Part of Volare Advertising Network)
33. Excellence in Personalisation Marketing
Gold
BIZNET
Campaign: Beri Koneksi Lebih #PakeBiznet
Agency: STEB ASIA
Silver
BCA Digital
Brand: blu
Campaign: Sepanjang Jalan Pegangan
Agency: ALVA Digital
Bronze
Unilever
Brand: Bango
Campaign: FROM ME TIME TO WE TIME
Agencies: WPP Media + YMT
34. Excellence in Programmatic Marketing
Gold
Bank KEB Hana Indonesia
Brand: LINE Bank
Campaign: Unlocking High-Quality Audience Growth Through Programmatic Precision
Agency: Leverate Group
Silver
Telekomunikasi Selular
Brand: Telkomsel
Campaign: Telkomsel x MD media x mediasmart Ramadan Success Story: Connecting Families, Boosting Revenue
Agencies: MD media, mediasmart powered by affle
Bronze
Abbott Indonesia
Brand: Pediasure
Campaign: PediaSure Growth Tracker: Nurturing Every Moment Real-Time Precision
Agencies: Sparks Foundary, Hybrid
35. Excellence in Relationship Marketing
Gold
Danone Indonesia
Brand: Bebelac
Campaign: Bebeclub’s AI Poop Tracker Caring Engagement
Silver
Unilever
Brand: CLEAR
Campaign: Sepik Bola Biar CLEAR
Agencies: WPP Media – Mindshare, Mullenlowe
Bronze
Danone Specialized Nutrition Indonesia
Brand: Bebeclub
Campaign: Precision with Empathy: How Data Transformed a Symptom into a Digital Relationship
Agency: Eyden Indonesia (Part of Volare Advertising Network)
36. Excellence in Search Marketing
Gold
CIMB Niaga
Campaign: Beating the Algorithm Shift: Surviving to Thrive in the Era of AI Overview
Agency: Magnus Indonesia (Part of Volare Advertising Network)
Silver
Danone Specialized Nutrition Indonesia
Brand: Bebeclub
Campaign: From Search to Solution: Turning Worry Into Action for Moms
Agency: Eyden Indonesia (Part of Volare Advertising Network)
Bronze
Unilever
Brand: Zwitsal
Campaign: Connecting Digital Moms to Trusted Baby Care Content
Agency: Greenpark
37. Excellence in Social Media Marketing
Gold
Telekomunikasi Selular
Brand: Telkomsel
Campaign: The Most Important Unimportant Call
Agencies: i-dac Indonesia, Hakuhodo International Indonesia, Hakuhodo Digital Indonesia
Silver
Amerta Indah Otsuka
Brand: POCARI SWEAT
Campaign: POCARI SWEAT, #IONTAHANBOCOR – CAIRAN BOCOR EMANG BIKIN HORROR (Leaking fluid is truly horrifying)
Agencies: Dentsu Creative Indonesia, Bounche Indonesia, T&Pm Indonesia
Bronze
SAVORIA
Brand: FOX’S
Campaign: FOX’S Undercover Virality
Agency: Froyo Story
38. Excellence in TV / Video Advertising
Gold
Ultra Jaya Milk Industry & Trading Company
Brand: Ultra Milk
Campaign: Drink.Power.Repeat.
Agencies: ALVA Maleo, Dentsu Indonesia
Silver
Kalbe Farma
Brand: Promag
Campaign: Mungkin Maag? (Could it be a gastric pain?)
Agencies: Flock – Future Creative Network, Pro Aktif Mediathama – DM Pratama Group
Bronze
Unilever Indonesia
Brand: Lifebuoy
Campaign: Lifebuoy Cool Fresh “Ketempelan Dinginnya”
Agencies: MullenLowe Lintas Indonesia, Mindshare Indonesia
39. Excellence in Urban Guerrilla Marketing
Gold
Multi Bintang Indonesia
Brand: Heineken®
Campaign: Heineken® UEFA Champions League Trophy Tour 2025: Cheers to The Real Hardcore Fans
Agencies: MSL Indonesia, Leo Indonesia, Acteeve, Denstu Cursor Komunika
Silver
Lifebuoy
Brand: Lifebuoy Shampoo
Campaign: Dinginkan Kepala BrrJuta Hadiahnya
Agency: Mindshare Indonesia
Bronze
AIA Indonesia
Campaign: Rethink Healthy
Agency: Moonfolks
Bronze
BTN
Campaign: Balé by BTN – Semua Solusi, Satu Aplikasi
Agencies: Narrada Communications, ALVA Digital
40. Excellence in Viral Marketing
Gold
Ultra Jaya Milk Industry & Trading Company
Brand: Ultra Milk
Campaign: the Soap
Agencies: ALVA Maleo, Dentsu Indonesia
Silver
Grab
Campaign: GrabExpress Instant Hemat
Bronze
Shell Indonesia
Brand: Shell Lubricants
Campaign: Drive Away Horroroads
Agencies: Dentsu Creative Indonesia, Havas, Moonfolks, Pintu Kreatif
41. Marketing Leader of the Year
Gold
Multi Bintang Indonesia
Individual: Jessica Setiawan
Silver
Prudential Indonesia
Individual: Karin Zulkarnaen
Bronze
Grab
Individual: Melinda Savitri
42. Marketing Team of the Year
Gold
Multi Bintang Indonesia
Silver
Prudential Indonesia
Bronze
BIZNET