2025 Finalists
1. Excellence in Advertising
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Agoda Campaign: “Liburan Tenang, Dompet Senang” – #MurahnyaAgoda Agency: Moonfolks |
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Bank Central Asia Brand: BCA Campaign: Modus Agak Laen – Don’t Know? Kasih No! (Unconventional Modus – Don’t Know? Give No!) Agencies: dentsu Indonesia, Flock – Future Creative Network |
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Bank Central Asia Brand: BCA Campaign: The New Gebyar Hadiah BCA Agencies: dentsu Indonesia, Flock – Future Creative Network |
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Bank Central Asia Brand: BCA Campaign: #DeterminedToWin (#GigihRaihKemenangan) Agencies: Flock – Future Creative Network, dentsu Indonesia |
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Global Enak Nikmat Brand: REGEN Campaign: Launch Campaign |
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Grab Campaign: Melaju Syantiek Agency: M+C Saatchi Performance |
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Grab Campaign: Beauty Ready Agency: M+C Saatchi Performance |
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Ultra Jaya Milk Industry & Trading Brand: Ultra Milk Campaign: Ultra Core Agencies: ALVA Maleo, Dentsu-DSP, Museum of Toys |
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Ultra Jaya Milk Industry & Trading Brand: Ultra Milk × Campina ICOWNIC Blackmoon Ice Cream Campaign: #MooncobaBeda Agencies: ALVA Maleo, Dentsu-DSP |
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UNIQLO Campaign: A Season to Shop Smart: How UNIQLO Broke Through and Delivered in Ramadan 2025 Agency: AISENSUM |
2. Excellence in AI-Powered Storytelling
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Abbott Indonesia Brand: Pediasure Campaign: Pediasure: Thank You, Mom – A Mother’s Day Tribute Delivered at the Perfect Moment Agencies: Spark Foundry, Silverpush |
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BCA Digital Brand: blu Campaign: Sepanjang Jalan Pegangan Agency: ALVA Digital |
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Danone Brand: AQUA Campaign: Kemurnian Cinta Ibu Agencies: Wavemaker Indonesia, FreakOut Indonesia |
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Danone Specialized Nutrition Indonesia Brand: Bebeclub Campaign: Where Empathy Meets Intelligence: How AI Became a Mother’s Digital Guide Agency: Eyden Indonesia (Part of Volare Advertising Network) |
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Fumakilla Campaign: A Thousand Dialects, One Brand: How AI Brought Fumakilla Closer to Indonesia Agency: AISENSUM |
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Grab Campaign: AI Promoted Myself Agency: M+C Saatchi Performance |
| Hong Kong Tourism Board Campaign: Hide & SeeK Hong Kong |
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Nestlé Indonesia Brand: MILO Indonesia Campaign: Rasakan Energi Sahur MILO!: Feel the Energy of MILO’s Ramadan Mobile Campaign Agencies: OpenMind, Digital Turbine |
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Unilever Brand: Vaseline Campaign: Vaseline: When AI Gave Influence a Personal Touch Agencies: WPP Media + YMT |
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Unilever Indonesia Brand: Wall’s Indonesia Campaign: Celebrating Joyful Ramadan with Wall’s Mobile Campaign Agencies: Mindshare Indonesia, Digital Turbine |
3. Excellence in Anniversary Marketing
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Bank Central Asia Brand: BCA Campaign: #SekarangWaktunya BCA Expoversary 2025 Agencies: dentsu Indonesia, Ambilhati |
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Mouth Scopus Indonesia Brand: The Harvest Campaign: 20th Anniversary The Harvest Kingdom Agency: Seva MItra Indonesia (Seva Marketing) |
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UNIQLO Campaign: Arigato Indonesia 2024: From Gratitude to Growth — Turning Appreciation into Performance Agency: AISENSUM |
4. Excellence in B2B Marketing
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Bank DBS Indonesia Campaign: Trusted Partner for Growth |
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Goodyear Indonesia Brand: Goodyear Campaign: Everyday Goodyear: Engage, Educate, Empower – a Store Community Activation |
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Grab Campaign: Hotel B2B2C – Bringing Indonesia Tourism to The Next Level, Together |
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Iforte Solusi Infotek Brand: iForte Campaign: iForte National Dance Competition “Inspirasi Diri” 2024 |
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Lenovo Indonesia Brand: Lenovo Commercial Campaign: AI PC Campaign Agencies: dentsu Indonesia, Context Interactive |
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Telekomunikasi Selular Brand: Telkomsel Enterprise Campaign: Transforming Telkomsel Enterprise’s Engagement and Personalization Model with Cloud-Based Marketing Automation Agency: Merkle Indonesia (dentsu) |
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Traktor Nusantara Campaign: TRAKNUS360 – Together for Sustainable Growth Agencies: Upperwest Creative, UT Call (PT United Tractors) |
5. Excellence in Brand Awareness
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Bank Central Asia Brand: BCA Campaign: #DeterminedToWin (#GigihRaihKemenangan) Agencies: dentsu Indonesia, Flock – Future Creative Network |
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Grab Campaign: Grab-in Ramadan Agency: M+C Saatchi Performance |
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Grab Campaign: Beauty Ready Agency: M+C Saatchi Performance |
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Grab Campaign: Button Story Agency: M+C Saatchi Performance |
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Home Credit Indonesia Campaign: Segampang Itu! Agency: Ogilvy |
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Indosat Brand: IM3 Campaign: Simpelnya IM3 – Temukan Makna untuk Bersama Agencies: Ambilhati, Imagen PH, PHD Media |
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Indosat Ooredoo Hutchison Brand: IM3 Platinum Campaign: Simple. Next Level. Agencies: PHD, Mata Angin |
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POCARI SWEAT Campaign: POCARI SWEAT, #IONTAHANBOCOR – CAIRAN BOCOR EMANG BIKIN HORROR (Leaking fluid is truly horrifying) Agencies: Dentsu Creative Indonesia, Bounche Indonesia, T&Pm Indonesia |
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Prudential Indonesia Campaign: PRUWell: Redefining Health Protection with Indonesia’s First Fair-Priced Insurance #SehatPangkalBisa |
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Ultra Jaya Milk Industry & Trading Company Brand: Ultra Milk Campaign: #JustMove Agencies: ALVA Maleo, Dentsu-DSP, Museum of Toys |
6. Excellence in Brand Strategy
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Bank Central Asia Brand: BCA Campaign: Poket Valas Agencies: Ambilhati, dentsu Indonesia, Ronaksara, HIRA |
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BTN Campaign: Balé by BTN – Semua Solusi, Satu Aplikasi Agencies: Narrada Communications, ALVA Digital |
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ETIKA BEVERAGES INDONESIA Brand: Dairy Champ Campaign: #RacikanCreamyJuara Agency: Carat Indonesia |
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Grab Campaign: Grab-in Ramadan Agency: M+C Saatchi Performance |
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Grab Campaign: Merdeka Melaju Dari A sampai Z Agency: M+C Saatchi Performance |
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Grab Campaign: Beauty Ready Agency: M+C Saatchi Performance |
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Grab Campaign: Button Story Agency: M+C Saatchi Performance |
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Greenfields Indonesia Brand: Greenfields Campaign: Jujurly Pure, Jujurly Fresh Agency: Leo Indonesia |
| Hong Kong Tourism Board Campaign: Jelajah Hong Kong |
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Unilever Indonesia Brand: Vaseline Campaign: If My Skin Can, Yours Can Agencies: Mindshare – WPP Media Indonesia, VML Indonesia |
7. Excellence in Communications / Public Relations
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Bank Central Asia Brand: BCA Campaign: Modus Agak Laen – Don’t Know? Kasih No! (Unconventional Modus – Don’t Know? Give No!) Agencies: Flock – Future Creative Network, dentsu Indonesia |
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Bank DBS Indonesia Campaign: IMPACT BEYOND BANKING |
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Beiersdorf Indonesia Brand: Hansaplast Campaign: ANAK SIAGA HANSAPLAST Agencies: OMD, Ikatan Dokter Indonesia (IDI) |
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Grab Campaign: Grab x Hansaplast – Advocates of Safety |
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Grab Campaign: JEJAK AKSI KARTINI MASA KINI 2025 |
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Home Credit Indonesia Campaign: Ecosystem and Partner Collaboration |
| Hong Kong Tourism Board Campaign: Jelajah Hong Kong Agency: H/Advisors Klareco |
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MONDELEZ INDONESIA TRADING Brand: Oreo Campaign: Oreo Milkyway Dunk Agencies: MSL Indonesia, Leo Indonesia |
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Multi Bintang Indonesia Brand: Heineken® Campaign: Heineken® UEFA Champions League Trophy Tour 2025: Cheers to The Real Hardcore Fans Agencies: MSL Indonesia, Leo Indonesia |
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Sarana Multi Infrastruktur Campaign: #SemangatMembangunIndonesia Agency: Upperwest Creative |
8. Excellence in Consumer Insights / Market Research
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Danone Specialized Nutrition Indonesia Brand: Bebeclub Campaign: From Concern to Confidence: Bebeclub’s Research Driven Reimagining of Digital Health Agency: Eyden Indonesia (Part of Volare Advertising Network) |
| Danone Specialized Nutrition Indonesia Brand: SGM-GenerasiMaju Campaign: What Mom’s Are Really Searching For: Turning Behavior Into Brand Strategy Agency: Eyden Indonesia (Part of Volare Advertising Network) |
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Grab Campaign: Grab-in Ramadan |
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Grab Campaign: Merdeka Melaju Dari A sampai Z |
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Grab Campaign: Dads deserve break too |
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Telekomunikasi Selular Brand: Telkomsel Campaign: The Most Important Unimportant Call Agencies: i-dac Indonesia, Hakuhodo Digital Indonesia, Hakuhodo International Indonesia |
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TOYOTA Campaign: TOYOTA CITY POP – WINNING HEARTS WITH THE POWER OF POP CULTURE Agency: ADA GLOBAL |
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Ultra Jaya Milk Industry & Trading Company Brand: Ultra Milk Campaign: #JustMove Agencies: ALVA Maleo, Dentsu-DSP, Museum of Toys |
9. Excellence in Content Marketing
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Bank DBS Indonesia Campaign: Trusted Partner for Growth Agency: Alva Olround |
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Bank DBS Indonesia Campaign: Behind The Scam (BTS) |
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Goodyear Indonesia Brand: Goodyear Campaign: Igniting Indonesia’s 4×4 Rugged Terrain Community with the Goodyear Wrangler Duratrac RT |
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Grab Campaign: Merdeka Melaju Dari A sampai Z Agency: M+C Saatchi Performance |
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Pizza Hut Campaign: Ramadan Dip & Crunch, the Longest Loop of Togetherness Agencies: EssenceMediacom (part of WPP Media), innercircle |
| Royco Campaign: Royco Menyala Masakanku Agencies: MullenLowe Lintas Indonesia, Mindshare Indonesia |
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Telekomunikasi Selular Brand: Telkomsel Campaign: The Most Important Unimportant Call Agencies: i-dac Indonesia, Hakuhodo Digital Indonesia, Hakuhodo International Indonesia |
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TOYOTA Campaign: TOYOTA CITY POP – WINNING HEARTS WITH THE POWER OF POP CULTURE Agency: ADA GLOBAL |
| Ultra Jaya Milk Industry & Trading Company Brand: Ultra Milk Full Cream Campaign: Ultra Milk Ramadan: – Makin ULTRA Jalani Puasa! – Makin ULTRA di Hari Raya! Agencies: AmbilHati, dentsu Indonesia, Fortuna |
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Unilever Indonesia Brand: Vaseline Campaign: If My Skin Can, Yours Can Agencies: Mindshare – WPP Media Indonesia, VML Indonesia |
10. Excellence in CSR / Cause Marketing
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AIA Indonesia Campaign: Rethink Healthy by AIA Vitality Agency: STEB ASIA |
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Astra International Brand: Astra – SATU Indonesia Campaign: 15th SATU Indonesia Awards 2024 Agency: Froyo Story |
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Beiersdorf Indonesia Brand: Hansaplast Campaign: ANAK SIAGA HANSAPLAST Agency: OMD |
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Goodyear Indonesia Brand: Goodyear Campaign: Goodyear Better Future: Grow Our Green |
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Haleon Indonesia Brand: Polident Campaign: Polident Balikin Senyum Agency: Zenith Indonesia |
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HOME CREDIT INDONESIA Campaign: Do It Cerdas A Financial Literacy as CSR |
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Pizza Hut Campaign: Pizza Hut Farmer Story, A Lasting Commitment to Grow Together Agencies: EssenceMediacom (part of WPP Media), innercircle |
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Prudential Indonesia Campaign: Building Resilience for Communities in Indonesia |
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Yamaha Indonesia Motor Manufacturing Campaign: The Scariest Report Agency: Rovers Creative |
11. Excellence in Customer Engagement
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Bank Rakyat Indonesia Campaign: BRImo FSTVL’s Engagement Breakthrough: Taps, Thrills, and Trillions Agency: Leverate Group |
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Danone Indonesia Brand: Bebelac Campaign: Bebeclub’s AI Poop Tracker Caring Engagement |
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Goodyear Indonesia Brand: Goodyear Campaign: Everyday Goodyear: Engage, Educate, Empower – a Store Community Activation |
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Grab Campaign: GrabOvo x Chiki |
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Indofood CBP Sukses Makmur Brand: Sarimi Gelas Cabai Campaign: The Spicy Maze Agencies: i-dac Indonesia, DAX, Hakuhodo International Indonesia, Dentsu Creative |
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KAO Brand: Laurier Campaign: Laurier Relax Squad: #ZeroKhawatirBocor. Agency: dentsu Indonesia |
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PZ Cussons Brand: Cussons Baby Campaign: Frames Of Joy Agencies: Dentsu, YMT |
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Sari Coffee Indonesia Brand: Starbucks Campaign: Mood Brewster Agency: BSKSBT |
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Telkomsel Brand: Telkomsel Prepaid VAS Campaign: Telkomsel KuWota JKT48 Agencies: MD Media, OMD, FreakOut Indonesia |
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URC Indonesia Brand: Piattos Campaign: Sobat Santuy Engagement Campaign Agency: Carat Indonesia |
12. Excellence in Data-Driven Marketing
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Bank Central Asia Brand: BCA Campaign: BCA Expoversary 2025: Winning the Moment with First-Party Data through Predictive Targeting with GA4-Powered Audience Segmentation Agency: Merkle Indonesia (dentsu) |
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BCA Digital Brand: blu Campaign: Delivering installs beyond installs: Acquiring new blu users that stay Agency: ADA |
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Blibli Campaign: Blibli – First Purchase 99% Cashback Campaign Agency: Xapads Media |
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Danone Specialized Nutrition Indonesia Brand: Bebeclub Campaign: Precision with Empathy: How Data Transformed a Symptom into a Digital Relationship Agency: Eyden Indonesia (Part of Volare Advertising Network) |
| Danone Specialized Nutrition Indonesia Brand: SGM: GenerasiMaju Campaign: From Data to Discovery: How SGM Turned Organic Search Into Business Intelligence Agency: Eyden Indonesia (Part of Volare Advertising Network) |
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Signify Brand: Philips Campaign: Philips Affiliate Marketing Agency: ALVA Digital Network – Orbeat |
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Telekomunikasi Selular Brand: Telkomsel Campaign: Telkomsel x MD media x mediasmart Ramadan Success Story: Connecting Families, Boosting Revenue Agencies: MD media, mediasmart powered by affle |
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Unilever Brand: Rexona Campaign: Transforming habits: From Occasional to Essential Agencies: WPP Media + YMT |
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Unilever Brand: Unilever Food Solutions Campaign: UFS: Precision Marketing for Professional Kitchens Agency: Greenpark |
13. Excellence in Digital Marketing
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Bank Central Asia Brand: BCA Campaign: #DeterminedToWin (#GigihRaihKemenangan) Agencies: Flock – Future Creative Network, dentsu Indonesia |
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Global Enak Nikmat Brand: REGEN Campaign: CUAMAT (Curhat Auto Skakmat) |
| L’Oréal Indonesia Brand: Garnier Indonesia Campaign: RAMADAN DO YOUR MAGIC – PANCARKAN RAMADAN TERBAIKMU Agency: ALVA OLRANGE |
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Mondelez Indonesia Trading Brand: Oreo Campaign: Oreo Milkyway Dunk Agencies: Leo Indonesia, Digitas Indonesia |
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Mouth Scopus Indonesia Brand: The Harvest Campaign: The Harvest Digital Ads Agencies: Seva Mitra Indonesia, Selforia Kreasi Bumi |
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Prudential Indonesia Campaign: Next-Gen LeadScape Acceleration: Fueling Leads Opportunities in a Rapidly Evolving Digital Landscape |
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Sari Coffee Indonesia Brand: Starbucks Campaign: Mood Brewster Agency: BSKSBT |
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Simba Indosnack Makmur Brand: Simba Cereal Campaign: Simba Week of Championing Breakfast Agency: Kembang Api Kreatif |
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Tokopedia Brand: TikTok Shop by Tokopedia Campaign: TikTokShop Mega Guncang 12.12 Agency: Carat Indonesia |
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UNIQLO Campaign: A Season to Shop Smart: How UNIQLO’s Digital Strategy Drove Action in Ramadan 2025 Agency: AISENSUM |
14. Excellence in eCommerce Marketing
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Danone Indonesia Brand: Nutrilon Royal Campaign: Driving Efficient Acceleration for D2C Model |
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Grab Campaign: Grab x Sprite – Thrist to Checkout |
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Grab Campaign: GrabMart MRT OOH – A Virtual Supermarket Shelf |
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Grab Campaign: Beauty Ready Agency: M+C Saatchi Performance |
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Shell Indonesia Campaign: PRECISION OVER PRICE Agencies: Clabstream Indonesia x Magnus Indonesia (Part of Volare Advertising Network) |
15. Excellence in Event Marketing
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AICE Campaign: AICE Starlympic: THE NEW GENERATION OF AICE Agency: Giraffic |
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Astra International Brand: Astra – SATU Indonesia Campaign: Astra Half Marathon – Sustainable Runner Agency: Froyo Story |
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Bank Central Asia Brand: BCA Campaign: BCA Expoversary Agencies: Ambilhati, dentsu Indonesia, Goodnews |
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BTN Campaign: BTN – Jakarta International Marathon Agency: ALVA Digital Network – ORCA |
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Iforte Solusi Infotek Brand: iForte Campaign: Pagelaran Sabang Merauke 2024 |
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Indosat Campaign: Si Paling Timnas Agency: Grow in Asia |
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ION WATER Campaign: IONATION 2024, Workout and Music Festival Agencies: Goodreason Ad, Sagacita, MSix & Partner, KOI EO, 2230 Sports Agency |
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Telekomunikasi Selular Brand: Telkomsel Campaign: Telkomsel Enterprise Solution Day : Accelerating Business Growth and Innovation Across Indonesia’s Industries |
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Ultra Jaya Milk Industry & Trading Company Brand: Ultra Milk Campaign: the Soap Agencies: ALVA Maleo, Dentsu-DSP |
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Unilever Brand: CLEAR Campaign: CLEARin Aja Pestapora 2024 Agencies: WPP Media – Mindshare, Mullenlowe |
16. Excellence in Experiential Marketing
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CIMB Niaga Campaign: CIMB Niaga Treasure Hunt |
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Cinépolis Cinemas Indonesia Campaign: Cinépolis Virtual Cinema Experience |
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Gopay Campaign: GoPay Patungan: Split, Pay, Enjoy! Campaign Agency: Xapads Media |
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Grab Campaign: GrabMart x Scarlett – BRIGHT IT ON, GOOD MOOD ON THE GO! |
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KAO Brand: Laurier Campaign: Laurier Relax Squad: #ZeroKhawatirBocor. Agency: dentsu Indonesia |
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Multi Bintang Indonesia Brand: Heineken® Campaign: Heineken® Good Times City at DWP 2024 Agencies: Acteeve, Leo Indonesia |
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Pizza Hut Campaign: Ramadan Dip & Crunch, the Longest Loop of Togetherness Agencies: EssenceMediacom (part of WPP Media), innercircle |
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Rekso Nasional Food Brand: McDonald’s Indonesia Campaign: History Cosplayed Agencies: Leo Indonesia, Digitas Indonesia |
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Unilever Brand: CLEAR Campaign: CLEARin Aja Pestapora 2024 Agencies: WPP Media – Mindshare, Mullenlowe |
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Yamaha Indonesia Motor Manufacturing Brand: Yamaha Fazzio Campaign: Yamaha Fazzio GGWP Online Design Competition Agency: dentsu Indonesia |
17. Excellence in Gaming
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Cinépolis Cinemas Indonesia Campaign: Cinépolis Virtual Cinema Experience |
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Indofood CBP Sukses Makmur Brand: Sarimi Gelas Cabai Campaign: The Spicy Maze Agencies: i-dac Indonesia, DAX, Hakuhodo International Indonesia, Dentsu Creative |
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MONDELEZ INDONESIA TRADING Brand: Oreo Campaign: Oreo Milkyway Dunk Agencies: Leo Indonesia & Digitas Indonesia |
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Rekso Nasional Food Brand: McDonald’s Indonesia Campaign: McDonald’s Seruan Juga Ramean Agency: ALVA Antikode |
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Telekomunikasi Selular Brand: Telkomsel Campaign: Dunia Games: Unlocking Access, Leveling Up a Nation of Gamers |
18. Excellence in Influencer / KOLs Marketing
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Bank Central Asia Brand: BCA Campaign: Modus Agak Laen – Don’t Know? Kasih No! (Unconventional Modus – Don’t Know? Give No!) Agencies: Flock – Future Creative Network, dentsu Indonesia |
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Bank OCBC NISP Brand: OCBC Campaign: Anak Young Nyala #FUNanciallyFIT Agency: ALVA Maleo |
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BCA Digital Brand: blu Campaign: Sepanjang Jalan Pegangan Agency: ALVA Digital |
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Grab Campaign: Merdeka Melaju Dari A sampai Z Agency: M+C Saatchi Performance |
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Hyundai Motors Indonesia Brand: Hyundai Campaign: STY Takjil War Agency: ALVA OLRANGE |
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Kopi ABC Klepon Campaign: Cendol vs Cincau Takjil Battle Agency: Mediatics Digital Indonesia |
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Multi Bintang Indonesia Brand: Heineken® Campaign: Heineken® UEFA Champions League Trophy Tour 2025: Cheers to The Real Hardcore Fans Agencies: MSL Indonesia, Leo Indonesia, Denstu Cursor Komunika |
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Shell Indonesia Brand: Shell Lubricants Campaign: Drive Away Horroroads Agencies: Dentsu Creative Indonesia, Havas, Moonfolks, Pintu Kreatif |
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Ultra Jaya Milk Industry & Trading Company Brand: Ultra Milk × Campina ICOWNIC Blackmoon Ice Cream Campaign: #MooncobaBeda Agencies: ALVA Maleo, Dentsu-DSP |
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Unilever Indonesia Brand: Vaseline Campaign: If My Skin Can, Yours Can Agencies: Mindshare – WPP Media Indonesia, VML Indonesia |
19. Excellence in Integrated Marketing
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Bank Rakyat Indonesia Campaign: Not Just a Campaign, It’s a Conversion Party! Agency: Leverate Group |
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Beiersdorf Indonesia Brand: NIVEA Super 8 Body Serum Campaign: #BelumAda1Bulan Agency: QafKuh 4044 |
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Indosat Brand: IM3 Campaign: Simpelnya IM3 – Temukan Makna untuk Bersama Agencies: Ambilhati, Imagen PH, PHD Media |
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ION WATER Campaign: IONATION 2024, Workout and Music Festival Agencies: Goodreason Ad, Sagacita, MSix & Partner, KOI EO, 2230 Sports Agency |
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Permata Bank Campaign: Permata Bank: Driving Impact with a Digital-First Integrated Brand Experience Agency: Scaling Services Indonesia |
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POCARI SWEAT Campaign: POCARI SWEAT, Saat Anak Demam #JagaCairanTubuh Agencies: BOUNCHE INDONESIA, T&Pm Indonesia |
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Shell Indonesia Brand: Shell Lubricants Campaign: Drive Away Horroroads Agencies: Dentsu Creative Indonesia, Havas, Moonfolks, Pintu Kreatif |
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Telekomunikasi Selular Brand: Telkomsel Campaign: The Most Important Unimportant Call Agencies: i-dac Indonesia, Hakuhodo Digital Indonesia, Hakuhodo International Indonesia |
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Tirta Investama Brand: AQUA Campaign: AQUA Hydration Reminders Agencies: Redcomm Indonesia, WaveMaker Indonesia, GOAT |
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Ultra Jaya Milk Industry & Trading Company Brand: Ultra Milk Campaign: the Soap Agencies: ALVA Maleo, Dentsu-DSP |
20. Excellence in Interactive Marketing / AR & VR
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Beiersdorf Indonesia Brand: NIVEA Super 10 Youth Protect Body Serum Campaign: The Body Age Filter Agency: QafKuh 4044 |
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Cinépolis Cinemas Indonesia Campaign: Cinépolis Virtual Cinema Experience |
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PZ Cussons Brand: Cussons Baby Campaign: Frames Of Joy Agencies: Dentsu, YMT |
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Sari Coffee Indonesia Brand: Starbucks Campaign: Mood Brewster Agency: BSKSBT |
21. Excellence in Launch Marketing
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BTN Campaign: BTN – Jakarta International Marathon Agency: ALVA Digital Network – ORCA |
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Indofood CBP Sukses Makmur Brand: Sarimi Gelas Cabai Campaign: The Spicy Maze Agencies: i-dac Indonesia, DAX, Hakuhodo International Indonesia, Dentsu Creative |
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Japfa Food Brand: Olagud Campaign: Raised with Gudness Agency: Leo Indonesia |
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MONDELEZ INDONESIA TRADING Brand: Oreo Campaign: Oreo Milkyway Dunk Agencies: Leo Indonesia, Digitas Indonesia, MSL Indonesia |
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Red Bell Campaign: Launch of Red Bell Oil-Based Food Color Agencies: DMP Communications, Xapads Media |
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Ultra Jaya Milk Industry & Trading Company Brand: Ultra Milk Campaign: Ultra Core Agencies: ALVA Maleo, Dentsu DSP , Museum of Toys |
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Ultra Jaya Milk Industry & Trading Company Brand: Ultra Milk × Campina ICOWNIC Blackmoon Ice Cream Campaign: #MooncobaBeda Agencies: ALVA Maleo, Dentsu-DSP |
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Unilever Indonesia Brand: Vaseline Campaign: If My Skin Can, Yours Can Agencies: Mindshare – WPP Media Indonesia, VML Indonesia |
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Yamaha Indonesia Motor Manufacturing Brand: Yamaha Gear Ultima 125 Campaign: Gear Ultima Launch Agency: Rovers Creative |
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Yamaha Indonesia Motor Manufacturing Brand: Yamaha Aerox Alpha Campaign: Aerox Alpha Launch Agency: Rovers Creative |
22. Excellence in Live-Streaming Marketing
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CIMB Niaga Campaign: From Livestream to Life Goals Agency: Clabstream Indonesia (Part of Volare Advertising Network) |
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Global Enak Nikmat Brand: REGEN Campaign: CUAMAT (Curhat Auto Skakmat) Agency: ALVA Olrange |
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Grab Campaign: Grab Live Stream Series |
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Indofood CBP Sukses Makmur Brand: Indomie Tori Kara Campaign: First Ramen Unboxed by V-tuber Agencies: i-dac Indonesia, DAX, Hakuhodo International Indonesia, Dentsu Creative |
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ION WATER Campaign: IONATION 2024, Workout and Music Festival Agencies: Goodreason Ad, Sagacita, MSix & Partner, KOI EO, 2230 Sports Agency |
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Shell Indonesia Campaign: Built for Trust, Streamed for Impact Agencies: Clabstream Indonesia x Magnus Indonesia (Part of Volare Advertising Network) |
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Signify Brand: Philips Campaign: Philips Affiliate Marketing Agency: ALVA Digital Network – Orbeat |
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Unilever Brand: CLEAR Campaign: Sepik Bola Biar CLEAR Agencies: WPP Media – Mindshare, Mullenlowe |
23. Excellence in Location-Based Marketing
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Bank Central Asia Brand: BCA Campaign: #SekarangWaktunya BCA Expoversary 2025 Agencies: Dentsu Indonesia, Hybrid |
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BCA Digital Brand: blu Campaign: Painting the town blu(e) with bluExtraCash Agency: ADA |
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ION WATER Campaign: IONATION 2024, Workout and Music Festival Agencies: Goodreason Ad, Sagacita, MSix & Partner, KOI EO, 2230 Sports Agency |
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POCARI SWEAT Campaign: POCARI SWEAT, Saat Anak Demam #JagaCairanTubuh Agencies: BOUNCHE INDONESIA, T&Pm Indonesia |
24. Excellence in Loyalty Marketing
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Bank Central Asia Brand: BCA Campaign: Gebyar Hadiah BCA Agencies: Flock-Future Creative Network, dentsu Indonesia |
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Danone Indonesia Brand: Bebelac Campaign: Bebeclub: Driving Seamless Loyalty Experience |
| Danone Specialized Nutrition Indonesia Brand: SGM-GenerasiMaju Campaign: No Points, Just Purpose: Building Loyalty Through Every Search Touchpoint Agency: Eyden Indonesia (Part of Volare Advertising Network) |
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Rekso Nasional Food Brand: McDonald’s Indonesia Campaign: McDonald’s Seruan Juga Ramean Agency: ALVA Antikode |
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Ultra Jaya Milk Industry & Trading Company Brand: Ultra Milk Campaign: Semua Struk Dirayakan Agencies: ALVA Maleo, Dentsu-DSP , Cuatrodia |
25. Excellence in Marketing Innovation
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Danone Specialized Nutrition Indonesia Brand: Bebeclub Campaign: No App. No Download. Just Results Redefining Innovation with Purpose Agency: Eyden Indonesia (Part of Volare Advertising Network) |
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Flip Campaign: Sumbang Sambung Ayat |
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Grab Campaign: AI Promoted Myself Agency: M+C Saatchi Performance |
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Grab Campaign: Mystique |
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Jayamas Dwi Perkasa Brand: Sierra Mineral Water Campaign: Banjir Sierra |
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Nestlé Indonesia Brand: MILO Indonesia Campaign: Rasakan Energi Sahur MILO!: Feel the Energy of MILO’s Ramadan Mobile Campaign Agencies: OpenMind, Digital Turbine |
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Telekomunikasi Selular Brand: Telkomsel Campaign: Telkomsel x MD media x mediasmart Ramadan Success Story: Connecting Families, Boosting Revenue Agencies: MD media, mediasmart powered by affle |
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Unilever Brand: Rexona Campaign: Transforming habits: From Occasional to Essential Agencies: WPP Media + YMT |
26. Excellence in Marketing to a Specific Audience
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Bank Central Asia Brand: BCA Campaign: “Tenang Duluan” — When Comedy Brings Clarity to Home Buying Agencies: dentsu Indonesia, Flock – Future Creative Network |
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Bank Central Asia Brand: BCA Campaign: BCA Expoversary 2025: Winning the Moment with First-Party Data through Predictive Targeting with GA4-Powered Audience Segmentation Agency: Merkle Indonesia (dentsu) |
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BCA Digital Brand: blu Campaign: Sepanjang Jalan Pegangan Agency: ALVA Digital |
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BCA Digital Brand: blu Campaign: Minblu Universe Agency: ALVA Digital |
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Beiersdorf Indonesia Brand: NIVEA Campaign: NIVEA World Hijab Day 2025: Empowering Hijabis Agencies: OMD Indonesia, Big Change, Indonesia Creators Economy (ICE) |
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Goodyear Indonesia Brand: Goodyear Campaign: Igniting Indonesia’s 4×4 Community with the Goodyear Wrangler Duratrac RT |
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Grab Campaign: GrabUnlimited Unlimited Shock Agency: M+C Saatchi Performance |
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Grab Campaign: Melaju Syantiek Agency: M+C Saatchi Performance |
| Hong Kong Tourism Board Campaign: Jelajah Hong Kong Agency: H/Advisor Klareco |
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POCARI SWEAT Campaign: POCARI SWEAT, Saat Anak Demam #JagaCairanTubuh Agencies: BOUNCHE INDONESIA, T&Pm Indonesia |
27. Excellence in Marketing Transformation
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Danone Specialized Nutrition Indonesia Brand: Bebeclub Campaign: Fast, Focused, Flexible: Bebeclub Shift to Real-Time, Insight-Led Marketing Agency: Eyden Indonesia (Part of Volare Advertising Network) |
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Jayamas Dwi Perkasa Brand: Sierra Mineral Water Campaign: Banjir Sierra |
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L’Oréal Indonesia Brand: L’Oréal Campaign: AI:ccelarate Agency: Alva Maleo |
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Multi Bintang Indonesia Campaign: RISING STARS – How MBI Rewired Its Marketing Team From Crisis to Catalyst to Reignite Love for Beer |
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Traktor Nusantara Campaign: TRAKNUS360 – A Full-Funnel B2B Marketing Transformation Agencies: Upperwest Creative, UT Call (United Tractors) |
28. Excellence in Media Strategy
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Bank Central Asia Brand: BCA Campaign: #DeterminedToWin (#GigihRaihKemenangan) Agencies: dentsu Indonesia, Flock – Future Creative Network |
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Bank Central Asia Brand: BCA Campaign: The New Gebyar Hadiah BCA Agencies: dentsu Indonesia, Flock – Future Creative Network |
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Beiersdorf Indonesia Brand: Hansaplast Campaign: Beiersdorf Hansaplast takes to the streets to keep plasters top-on-mind with Grab |
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Grab Campaign: Merdeka Melaju Dari A sampai Z Agency: M+C Saatchi Performance |
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Grab Campaign: GrabFood Dine-Out Relaunch Agency: M+C Saatchi Performance |
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Grab Campaign: Grab-in Ramadan Agency: M+C Saatchi Performance |
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Grab Campaign: Melaju Syantiek Agency: M+C Saatchi Performance |
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Spotify Indonesia Brand: Spotify Campaign: WRAPPED LIVE Agencies: Zenith Indonesia, Ambil Hati, Vero Indonesia |
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Telekomunikasi Selular Brand: Telkomsel Campaign: The Most Important Unimportant Call Agencies: i-dac Indonesia, Hakuhodo Digital Indonesia, Hakuhodo International Indonesia |
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Telekomunikasi Selular Brand: Telkomsel Campaign: Dunia Games: Connecting Gamers Daily, Building Indonesia’s Digital Legacy |
29. Excellence in Mobile Marketing
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Global Enak Nikmat Brand: REGEN Campaign: Seger Tanpa Dusta, Manis Tanpa Dosa |
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Grab Brand: RealMe Campaign: Grab x RealMe |
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Grab Brand: VIVO Campaign: Grab x Vivo |
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Indosat Ooredoo Hutchison Brand: Tri Campaign: bima+ app Agency: Weber Shandwick |
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Infinix Indonesia Campaign: Infinix goes from zero to 4,000 in 60 seconds with Grab |
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Nestlé Indonesia Brand: MILO Indonesia Campaign: Rasakan Energi Sahur MILO!: Feel the Energy of MILO’s Ramadan Mobile Campaign Agencies: OpenMind, Digital Turbine |
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Permata Bank Campaign: Scaling Permata Bank into a Digital Banking Leader with Agile and Impactful Paid Media Planning Agency: Leverate Group |
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Spotify Indonesia Brand: Spotify Campaign: MY SPOTIFY Agency: Zenith Indonesia |
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Unilever Indonesia Brand: Wall’s Indonesia Campaign: Celebrating Joyful Ramadan with Wall’s Mobile Campaign Agencies: Mindshare Indonesia, Digital Turbine |
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Welovesupermom Marketing Indonesia Brand: Supermom Campaign: Supercrazy-Superstitious Agencies: i-dac Indonesia, Hakuhodo International Indonesia, Glance |
30. Excellence in Omnichannel
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Bank Central Asia Brand: BCA Campaign: #JotakPerluAksi myBCA Poket Valas Launch Agencies: dentsu Indonesia, Ambilhati |
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BCA Digital Brand: blu Campaign: bluExtraCash: Responsible lending delivered through excellent omnichannel presence Agency: ADA |
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Beiersdorf Indonesia Brand: Hansaplast Campaign: FIRST AID DAY “HATI-HATI JALANI HARI #SEDIAHANSAPLASTSEBELUMTERLUKA Agencies: OMD, GRAB |
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Beiersdorf Indonesia Brand: Hansaplast Campaign: Beiersdorf Hansaplast takes to the streets to keep plasters top-on-mind with Grab |
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BIZNET Campaign: Beri Koneksi Lebih #PakeBiznet Agency: STEB ASIA |
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Grab Campaign: Megahedon EOY Agency: M+C Saatchi Performance |
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Spotify Indonesia Brand: Spotify Campaign: WRAPPED LIVE Agencies: Zenith Indonesia, Ambil Hati, Vero Indonesia |
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Telekomunikasi Selular Brand: Telkomsel Campaign: Telkomsel x MD media x mediasmart Ramadan Success Story: Connecting Families, Boosting Revenue Agencies: MD media, mediasmart powered by affle |
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Unilever Brand: Bango Campaign: FROM ME TIME TO WE TIME Agencies: WPP Media + YMT |
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Yamaha Indonesia Motor Manufacturing Brand: Yamaha Safety Riding Campaign (CSR) Campaign: The Scariest Report Agency: Rovers Creative |
31. Excellence in Out-of-Home Advertising
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Grab Campaign: GrabMart MRT OOH – A Virtual Supermarket Shelf |
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Grab Campaign: GrabMart Kilat Expansion OOH Expansion Campaign |
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JICAF Campaign: The Limitless Street Gallery Agencies: i-dac Indonesia, Hakuhodo International Indonesia, Glance |
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KAO Brand: Laurier Campaign: Laurier Relax Squad: #ZeroKhawatirBocor. Agency: dentsu Indonesia |
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Tokopedia Brand: TikTok Shop by Tokopedia Campaign: TikTok Shop by Tokopedia – OOH for Beauty, Health, and Personal Care Agency: Carat Indonesia |
32. Excellence in Performance Marketing
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BCA Digital Brand: blu Campaign: App Install Agency: ADA |
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Blibli Campaign: Blibli – First Purchase 99% Cashback Campaign|| Xerxes by Xapads Media Agency: Xapads Media |
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CIMB NIAGA Campaign: Turning Scrolls into Potential Leads. OCTO Mobile’s TikTok Campaign Engages the Next Gen! Agency: Magnus Indonesia (Part of Volare Advertising Network) |
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Danone Specialized Nutrition Indonesia Brand: Nutrishop – Nutrilon Campaign: We didn’t Buy Clicks, We Built Conversion Agency: Eyden Indonesia (Part of Volare Advertising Network) |
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Grab Campaign: GrabFood Dine-Out Relaunch Agency: M+C Saatchi Performance |
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Haleon Indonesia Brand: Sensodyne Campaign: Sensodyne’s AI-Powered Campaign: Smarter Regional Reach at A Lower Cost Agency: Zenith Indonesia |
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Shell Indonesia Campaign: PRECISION OVER PRICE Agencies: Clabstream Indonesia x Magnus Indonesia (Part of Volare Advertising Network) |
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Shiseido Cosmetics Indonesia Brand: Anessa Campaign: Turning Scrolls into Sales: How Anessa Cracked the Code to Convert High-End Women on TikTok Agency: Dentsu Indonesia |
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Unilever Brand: Rexona Campaign: Transforming habits: From Occasional to Essential Agencies: WPP Media + YMT |
33. Excellence in Personalisation Marketing
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BCA Digital Brand: blu Campaign: Sepanjang Jalan Pegangan Agency: ALVA Digital |
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BIZNET Campaign: Beri Koneksi Lebih #PakeBiznet Agency: STEB ASIA |
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Danone Indonesia Brand: Bebelac Campaign: Bebeclub’s AI Poop Tracker CRM Post Usage |
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Grab Campaign: AI Promoted Myself Agency: M+C Saatchi Performance |
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Grab Campaign: Melaju Syantiek Agency: M+C Saatchi Performance |
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ION WATER Campaign: IONATION 2024, Workout and Music Festival Agencies: Goodreason Ad, Sagacita, MSix & Partner, KOI EO, 2230 Sports Agency |
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Sari Coffee Indonesia Brand: Starbucks Campaign: Mood Brewster Agency: BSKSBT |
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Telekomunikasi Selular Brand: Telkomsel Enterprise Campaign: Transforming Telkomsel Enterprise’s Engagement and Personalization Model with Cloud-Based Marketing Automation Agency: Merkle Indonesia (dentsu) |
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Unilever Brand: Bango Campaign: FROM ME TIME TO WE TIME Agencies: WPP Media + YMT |
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Unilever Brand: Vaseline Campaign: Vaseline: When AI Gave Influence a Personal Touch Agencies: WPP Media + YMT |
34. Excellence in Programmatic Marketing
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Abbott Indonesia Brand: Pediasure Campaign: PediaSure Growth Tracker: Nurturing Every Moment Real-Time Precision Agency: Hybrid |
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Bank KEB Hana Indonesia Brand: LINE Bank Campaign: Unlocking High-Quality Audience Growth Through Programmatic Precision Agency: Leverate Group |
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CPXi Indonesia Brand: Piaggio Campaign: PIAGGIO INDONESIA PROGRAMMATIC CAMPAIGN Agency: Xapads Media |
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ION WATER Campaign: IONATION 2024, Workout and Music Festival Agencies: Goodreason Ad, Sagacita, MSix & Partner, KOI EO, 2230 Sports Agency |
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Telekomunikasi Selular Brand: Telkomsel Campaign: Telkomsel x MD media x mediasmart Ramadan Success Story: Connecting Families, Boosting Revenue Agencies: MD media, mediasmart powered by affle |
35. Excellence in Relationship Marketing
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Danone Indonesia Brand: Bebelac Campaign: Bebeclub’s AI Poop Tracker Caring Engagement |
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Danone Specialized Nutrition Indonesia Brand: Bebeclub Campaign: Precision with Empathy: How Data Transformed a Symptom into a Digital Relationship Agency: Eyden Indonesia (Part of Volare Advertising Network) |
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Grab Campaign: KJGE Wanita Juga Bisa Jadi Juragan |
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Unilever Brand: CLEAR Campaign: Sepik Bola Biar CLEAR Agencies: WPP Media – Mindshare, Mullenlowe |
36. Excellence in Search Marketing
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CIMB Niaga Campaign: Beating the Algorithm Shift: Surviving to Thrive in the Era of AI Overview Agency: Magnus Indonesia (Part of Volare Advertising Network) |
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CV Melindo Digitama Brand: Delovery Campaign: Dominating Purchase Keywords, Converting Hearts Agency: Herco Digital Indonesia |
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Danone Specialized Nutrition Indonesia Brand: Bebeclub Campaign: From Search to Solution: Turning Worry Into Action for Moms Agency: Eyden Indonesia (Part of Volare Advertising Network) |
| Danone Specialized Nutrition Indonesia Brand: SGM-GenerasiMaju Campaign: ZERO ADS, PURE IMPACT: HOW SGM TURNED SEARCH INTO A GROWTH ENGINE Agency: Eyden Indonesia (Part of Volare Advertising Network) |
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Unilever Brand: Zwitsal Campaign: Connecting Digital Moms to Trusted Baby Care Content Agency: Greenpark |
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Unilever Brand: Unilever Food Solutions Campaign: UFS: Precision Marketing for Professional Kitchens Agency: Greenpark |
37. Excellence in Social Media Marketing
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Grab Campaign: OVO x Kak Gem |
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Japfa Food Brand: Olagud Campaign: Raised with Gudness Agency: Leo Indonesia |
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L’Oréal Indonesia Brand: Garnier Indonesia Campaign: RAMADAN DO YOUR MAGIC – PANCARKAN RAMADAN TERBAIKMU Agency: ALVA OLRANGE |
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PEPSICO Indonesia Brand: Cheetos Campaign: Mischievous Handfluencers: It’s a Cheetos thing Agencies: Leo Indonesia, Zenith Indonesia |
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POCARI SWEAT Campaign: POCARI SWEAT, #IONTAHANBOCOR – CAIRAN BOCOR EMANG BIKIN HORROR (Leaking fluid is truly horrifying) Agencies: Dentsu Creative Indonesia, Bounche Indonesia, T&Pm Indonesia |
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SAVORIA Brand: FOX’S Campaign: FOX’S Undercover Virality Agency: Froyo Story |
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Singapore Airlines Campaign: #LiburanBersamaSQarangAja (Tr: #Vacation-With-SQ-Now) Agency: Magnus Indonesia (Part of Volare Advertising Network) |
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Telekomunikasi Selular Brand: Telkomsel Campaign: The Most Important Unimportant Call Agencies: i-dac Indonesia, Hakuhodo International Indonesia, Hakuhodo Digital Indonesia |
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Ultra Jaya Milk Industry & Trading Company Brand: Ultra Milk × Campina ICOWNIC Blackmoon Ice Cream Campaign: #MooncobaBeda Agencies: ALVA Maleo, Dentsu-DSP |
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Unilever Indonesia Brand: Vaseline Campaign: If My Skin Can, Yours Can Agencies: Mindshare – WPP Media Indonesia, VML Indonesia |
38. Excellence in TV / Video Advertising
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Bank Central Asia Brand: BCA Campaign: Gebyar Hadiah BCA Agencies: Flock-Future Creative Network, dentsu Indonesia |
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Grab Campaign: GrabExpress Unlikeliest Union |
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Grab Campaign: Button Story |
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Grab Campaign: Melaju Syantiek |
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Kalbe Farma Brand: Promag Campaign: Mungkin Maag? (Could it be a gastric pain?) Agencies: Flock – Future Creative Network, Pro Aktif Mediathama – DM Pratama Group |
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Telekomunikasi Selular Brand: Telkomsel Campaign: The Most Important Unimportant Call Agencies: i-dac Indonesia, Hakuhodo International Indonesia, Hakuhodo Digital Indonesia |
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Ultra Jaya Milk Industry & Trading Company Brand: Ultra Milk Campaign: Drink.Power.Repeat. Agencies: ALVA Maleo, Dentsu-DSP |
| Ultra Jaya Milk Industry & Trading Company Brand: Ultra Milk Full Cream Campaign: Ultra Milk Ramadan Agencies: Ambilhati, Dentsu Indonesia, Fortuna, Sandbox |
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Unilever Indonesia Brand: Lifebuoy Campaign: Lifebuoy Cool Fresh “Ketempelan Dinginnya” Agencies: MullenLowe Lintas Indonesia, Mindshare Indonesia |
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Unilever Indonesia Brand: Lifebuoy Campaign: Lifebuoy 90 Tahun Lindungi Anak Indonesia Meraih Mimpi Agencies: MullenLowe Lintas Indonesia, Mindshare Indonesia |
39. Excellence in Urban Guerrilla Marketing
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AIA Indonesia Campaign: Rethink Healthy Agency: Moonfolks |
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BTN Campaign: Balé by BTN – Semua Solusi, Satu Aplikasi Agencies: Narrada Communications, ALVA Digital |
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Lifebuoy Brand: Lifebuoy Shampoo Campaign: Dinginkan Kepala BrrJuta Hadiahnya Agency: Mindshare Indonesia |
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Multi Bintang Indonesia Brand: Heineken® Campaign: Heineken® UEFA Champions League Trophy Tour 2025: Cheers to The Real Hardcore Fans Agencies: MSL Indonesia, Leo Indonesia, Acteeve, Denstu Cursor Komunika |
40. Excellence in Viral Marketing
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Grab Campaign: GrabExpress Instant Hemat |
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Grab Campaign: Grab x Bobby Saputra – GrabCarPlus & GrabFood |
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Grab Campaign: GrabFood x Lutfi Afansyah |
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Hyundai Motors Indonesia Campaign: STY Takjil War Agency: ALVA OLRANGE |
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Kalbe Farma Brand: Promag Campaign: Mungkin Maag? (Could it be a gastric pain?) Agencies: Flock – Future Creative Network, Pro Aktif Mediathama – DM Pratama Group |
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Multi Bintang Indonesia Brand: Heineken® Campaign: Heineken® UEFA Champions League Trophy Tour 2025: Cheers to The Real Hardcore Fans Agencies: Leo Indonesia, MSL Indonesia, Acteeve, Denstu Cursor Komunika |
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Shell Indonesia Brand: Shell Lubricants Campaign: Drive Away Horroroads Agencies: Dentsu Creative Indonesia, Havas Moonfolks, Pintu Kreatif |
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Ultra Jaya Milk Industry & Trading Company Brand: Ultra Milk Campaign: the Soap Agencies: ALVA Maleo, Dentsu-DSP |
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Ultra Jaya Milk Industry & Trading Company Brand: Ultra Milk Campaign: Ultra Core Agencies: ALVA Maleo, Dentsu-DSP, Museum of Toys |
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Unilever Brand: CLEAR Campaign: CLEARin Aja Pestapora 2024 Agencies: WPP Media – Mindshare, Mullenlowe |
41. Marketing Leader of the Year
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AIA Indonesia Individual: Reza Pratama |
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CIMB Niaga Individual: Muhamad Firdaus Andjar |
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Grab Individual: Melinda Savitri |
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Multi Bintang Indonesia Individual: Jessica Setiawan |
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Prudential Indonesia Individual: Karin Zulkarnaen |
42. Marketing Team of the Year
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BIZNET |
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Multi Bintang Indonesia |
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Prudential Indonesia |