2024 Winners
Marketer of the Year
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Bank Central Asia |
1. Excellence in Advertising
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Gold Rekso Nasional Food Brand: McDonald’s Campaign: The Untranslated Ad Agency: Leo Burnett Indonesia |
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Silver Fast Retailing Indonesia Brand: UNIQLO Campaign: More Than an Ad: UNIQLO’s Invitation to Live Life in Flannel Agency: AiSensum |
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Bronze Sasa Inti Brand: Sasa Santan Campaign: The Best Offering Agency: Animal3 Creative Agency |
2. Excellence in AI-Powered Storytelling
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Gold Unilever Indonesia Brand: Wall’s Campaign: Wall’s Ice Cream’s AI-Powered Personalised Ramadan Greeting Cards Bring Joy To Consumers’ Friends & Family Agencies: Mindshare Indonesia, Digital Turbine |
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Silver Mondelēz International Brand: Oreo Campaign: Hello from BLACKPINK Agencies: Leo Burnett Indonesia, Wavemaker |
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Bronze FreakOut Dewina Indonesia Brand: Decolgen Campaign: Bye-Bye Gejala Flu Agency: UMWW |
3. Excellence in Anniversary Marketing
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Gold Multi Bintang Indonesia Brand: Heineken® Campaign: Heineken® 150 Nights of Good Times Agencies: Leo Burnett Indonesia, dentsu Redstar, Dwi Sapta Pratama, Ultima Asia & Acteeve Indonesia |
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Silver Fast Retailing Indonesia Brand: UNIQLO Campaign: Arigato Indonesia 2023: UNIQLO’s Annual Appreciation of Customers Agency: AiSensum |
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Bronze Bank Digital BCA Brand: blu by BCA Digital Campaign: [blu] It’s bluDay Celebration Agencies: ALVA Digital Network, ADA Asia Indonesia, Terima Beres |
4. Excellence in B2B Marketing
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Gold Amerta Indah Otsuka Brand: Pocari Sweat Campaign: Pocari Sweat Run Indonesia, Sweat To Discover & Sport Tourism Agencies: Good Reason, Bounche Indonesia, Athletica Company, MSix & Partners |
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Silver Bank Central Asia Brand: BCA Campaign: Merchant App – #BukaJalan (Open the Way) Agencies: Future Creative Network – Flock, dentsu Indonesia |
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Bronze Super Wahana Tehno Brand: Pristine8.6+ Campaign: [Pristine8.6+] AI Video Mitra Lebih Baik Pristine8.6+ Agencies: ALVA Digital Network, Genexyz |
5. Excellence in Brand Awareness
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Gold Bank Central Asia Brand: BCA Campaign: Ramadan #KemuDianRingan (#BecomeEasy) Agencies: Future Creative Network – Flock, dentsu Indonesia |
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Silver Amerta Indah Otsuka Brand: Pocari Sweat Campaign: Pocari Sweat, ION Tahan Bocor (Leaked Proofed Ion) Agencies: dentsu Creative Indonesia, Bounche Indonesia, MSix & Partners |
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Bronze Bank Central Asia Brand: BCA Campaign: Don’t Know? Kasih No! (Don’t Know? Give No!) Agencies: dentsu Indonesia, Future Creative Network – Flock |
6. Excellence in Brand Strategy
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Gold Bank Central Asia Brand: BCA Campaign: Paylater BCA Agencies: Ambilhati Agency, dentsu Indonesia, BAM Pictures |
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Silver Bank Central Asia Brand: BCA Campaign: BCA Ramadan #KemuDianRingan (#BecomeEasy) Agencies: dentsu Indonesia, Future Creative Network – Flock |
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Bronze Multi Bintang Indonesia Brand: Bintang Campaign: Tanpa Syarat & Ketentuan (All Terms Accepted) Agency: Leo Burnett Indonesia |
7. Excellence in Communications / Public Relations
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Gold Bank DBS Indonesia Campaign: DBS Foundation Agency: ALVA Digital Network |
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Silver Bank Central Asia Brand: BCA Campaign: Don’t Know? Kasih No! (Don’t Know? Give No!) Agencies: Future Creative Network – Flock, dentsu Indonesia |
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Bronze Hong Kong Tourism Board Campaign: Hello Hong Kong |
8. Excellence in Consumer Insights / Market Research
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Gold Danone Specialized Nutrition Indonesia Brand: SGM Campaign: Consumer Centricity As Catalyst To Unlock Category Barriers Agencies: Kantar Indonesia, VMLY&R, Wavemaker, Isobar, Inke Maris |
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Silver Danone Specialized Nutrition Indonesia Brand: Bebeclub Campaign: Transforming Bebelac Consumer Insights into Strategic Growth Agency: Eyden Indonesia |
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Bronze JULO Campaign: JULO Promo Agency: M&C Saatchi Performance |
9. Excellence in Content Marketing
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Gold Shell Indonesia Brand: Shell Helix Campaign: Shell Helix Traffic Jamming Agencies: dentsu Indonesia, Essencemediacom |
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Silver Amerta Indah Otsuka Brand: Pocari Sweat Campaign: Pocari Sweat, ION Tahan Bocor (Leaked Proofed Ion) Agencies: dentsu Creative Indonesia, Bounche Indonesia, MSix & Partners |
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Bronze Bank Digital BCA Brand: blu by BCA Digital Campaign: [blu] Kastamer Ngablu Agencies: ALVA Digital Network, ADA Asia Indonesia |
10. Excellence in CSR / Cause Marketing
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Gold Bank Central Asia Brand: BCA Corporate – Bakti BCA Campaign: Kisah Jejak #BuktiBaktiBCA Agency: dentsu Indonesia |
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Silver ASEAN Foundation Brand: ASEAN Digital Literacy Program Campaign: ASEAN Digital Literacy Program Agency: SALVO |
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Bronze Telekomunikasi Selular Brand: Telkomsel Campaign: Switch to Sign #AkuPakaiBISINDO Agencies: i-dac Indonesia, Hakuhodo Digital Indonesia |
11. Excellence in Customer Engagement
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Gold Sasa Inti Brand: Sasa Santan Campaign: Sasa Santan Secret Kitchen Invasion Agencies: Animal3 Creative Agency, Warteg Gourmet |
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Silver Danone Indonesia Brands: SGM, Nutrilon, Bebelac Campaign: Driving Brand Love & Engagement with Social Commerce Innovation Agency: Space & Shapes |
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Bronze Alodokter Teknologi Indonesia Brand: Alodokter Campaign: Talk Saves Life: Alodokter’s Talking Banner to Save Life on World Mental Health Day Agencies: i-dac Indonesia, Hakuhodo Jakarta, Hakuhodo Digital Indonesia |
12. Excellence in Data-Driven Marketing
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Gold Bank Central Asia Brand: BCA Campaign: Advanced Predictive Analytics Solutions for BCA EXPO Campaign (Housing Loans KPR, Multi-Product Initiatives, and Credit Card) Agency: dentsu Indonesia (Merkle) |
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Silver Danone Indonesia Brands: Bebelac, Nutrilon Royal Campaign: Data Driven Journey Optimization to Drive Business Impact Agency: Space & Shapes |
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Bronze Lenovo Campaign: Demand generation campaign using The Trade Desk and Tokopedia’s retail data solution Agencies: iProspect Indonesia, The Trade Desk |
13. Excellence in Digital Marketing
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Gold Fast Retailing Indonesia Brand: UNIQLO Campaign: How Digital drove UNIQLO’s Hari Raya 2024: Uniting Style and Comfort campaign Agency: AiSensum |
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Silver Danone Indonesia Brand: Bebelac Campaign: Bebelac Awal Semua Kehebatan (Ramadan) Agencies: Wavemaker, VML |
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Bronze Danone Specialized Nutrition Indonesia Brand: SGM Campaign: Digital Strategies to Influence Moms Percerption and Impact to Penetration Agencies: Wavemaker, Isobar |
14. Excellence in eCommerce Marketing
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Gold Danone Indonesia Brand: Nutrilon Royal Campaign: Winning Sales with Enhanced Communication Agency: Space & Shapes |
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Silver Mead Johnson Nutrition Brand: Enfagrow A+ Campaign: Millions of A+ kids Agency: McCann – Digital Sea Indonesia |
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Bronze Goodyear Indonesia Brand: Goodyear Campaign: Pioneering Success with Goodyear’s Online Flagship Store |
15. Excellence in Event Marketing
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Gold Bank Central Asia Brand: BCA Campaign: Expoversary 2024 Agencies: Ambilhati, dentsu Indonesia, LevelUp |
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Silver Amerta Indah Otsuka Brand: Pocari Sweat Campaign: Pocari Sweat Run Indonesia, Sweat To Discover & Sport Tourism Agencies: Good Reason, Bounche Indonesia, Athletica Company, MSix & Partners |
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Bronze Home Credit Indonesia Campaign: Closing the Financial Literacy & Inclusivity Gap through PESTA |
16. Excellence in Experiential Marketing
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Gold Sasa Inti Brand: Sasa Santan Campaign: Sasa Santan Secret Kitchen Invasion Agency: Animal3 Creative Agency |
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Silver Indofood CBP Sukses Makmur Brand: Indomie Campaign: Indomie Ramen Series Launch: The First Integrated Yatai Experience Agencies: i-dac Indonesia, DAX, Glance |
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Bronze |
17. Excellence in Gaming
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Gold Rekso Nasional Food Brand: McDonald’s Indonesia Campaign: [McDonald’s Indonesia] Buka Berhadiah Agencies: ALVA Digital Network, Antikode |
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Silver Indosat Ooredoo Hutchison Brand: Tri Campaign: H3RO Agencies: Weber Shandwick Indonesia, ESID |
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Bronze Nestlé Indonesia Brand: Lactogrow Campaign: Lactogrow – LactoGo! Agencies: Publicis Groupe Indonesia, Digitas Indonesia |
18. Excellence in Influencer / KOLs Marketing
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Gold Mondelēz International Brand: Oreo Campaign: BLINKS for the WIN Agencies: Leo Burnett Indonesia, Wavemaker |
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Silver Hong Kong Tourism Board Campaign: Hello Hong Kong |
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Bronze Kraft Heinz Indonesia Brand: ABC Sardines Campaign: Telur Sarden Viral Menu Agencies: Carat Indonesia, BSKSBT |
19. Excellence in Integrated Marketing
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Gold Bank Central Asia Brand: BCA Campaign: HUT BCA 67 #BikinTambahMeriah (Make it Merrier) Agencies: Future Creative Network – Flock, dentsu Indonesia |
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Silver Grab Indonesia Campaign: Pake OVO dari Aplikasi Grab |
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Bronze Indofood CBP Sukses Makmur Brand: Indomie Campaign: Indomie Ramen Series Launch: The First Integrated Yatai Experience Agencies: i-dac Indonesia, DAX, Glance |
20. Excellence in Interactive Marketing / AR & VR
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Gold Unilever Indonesia Brand: Vaseline Campaign: Vaseline Launches the First Interactive AI-powered Skin Check Tool, Democratising Access To Skin Health Agencies: Mindshare Indonesia, Digital Turbine |
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Silver Nestlé Indonesia Brand: Lactogrow Campaign: Lactogrow – LactoGo! Agencies: Publicis Groupe Indonesia, Digitas Indonesia |
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Bronze WonderVerse Indonesia Campaign: WonderVerse Indonesia Impact: Reviving Indonesia’s Creative Economy through the Metaverse Agency: Magnus Indonesia |
21. Excellence in Launch Marketing
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Gold Shell Indonesia Brand: Shell Helix Campaign: Shell Helix Traffic Jamming Agencies: dentsu Indonesia, Essencemediacom |
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Silver Tokopedia Brand: Tokopedia Marketing Solutions Campaign: Make New Product Launch A Success: Tokopedia Marketing Solutions Help Businesses Boost Awareness & Drive Transactions for New Products |
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Bronze Grab Indonesia Campaign: GrabFood – Kareem’s Diner |
22. Excellence in Location-Based Marketing
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Gold Indofood CBP Sukses Makmur Brand: Indomie Campaign: Indomie Ramen Series Launch: The First Integrated Yatai Experience Agencies: i-dac Indonesia, DAX,Glance |
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Silver Bintang: Heineken Brand: Bintang Campaign: 70th Anniversary Celebration – Bintang Agencies: mediasmart, dentsu |
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Bronze LINE Bank Campaign: LINE Bank’s Innovative Data-Driven Personalization and First-Party Data Utilization To Drive Significant Customer Acquisition Growth Agency: Magnus Indonesia |
23. Excellence in Loyalty Marketing
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Gold Rekso Nasional Food Brand: McDonald’s Indonesia Campaign: [McDonald’s Indonesia] Buka Berhadiah Agencies: ALVA Digital Network, Antikode |
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Silver Grab Indonesia Campaign: Grab – Grab Unlimited Saving Simulator |
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Bronze Sari Coffee Indonesia Brand: Starbucks Indonesia Campaign: “ATeamEffort” Starbucks Earth Month Campaign 2024 Agency: Seruan Anak Bangsa (BesokSabtu) |
24. Excellence in Marketing Innovation
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Gold Nestlé Indonesia Brand: Bear Brand Campaign: AI-Powered Jaga Kondisi Campaign Highlights BEAR BRAND’s Relevance in Maintaining Indonesians’ Health Agencies: dentsu Indonesia, Digital Turbine |
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Silver Unilever Indonesia Brand: Wall’s Campaign: Wall’s Ice Cream’s Innovative AI-Powered Ramadan Greeting Cards Amazes Consumers Leading To Increased Market Share Agencies: Mindshare Indonesia, Digital Turbine |
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Bronze Danone Indonesia Brands: SGM, Nutrilon, Bebelac Campaign: Turbocharging Social Commerce to drive Brand Love and Share of Voice Agency: Space & Shapes |
25. Excellence in Marketing to a Specific Audience
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Gold Fast Retailing Indonesia Brand: UNIQLO Campaign: Targeting the Hijab Chic Persona using the UNIQLO Modest Wear Campaign Agency: AiSensum |
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Silver Alodokter Teknologi Indonesia Brand: Alodokter Campaign: Talk Saves Life: Alodokter’s Talking Banner to Save Life on World Mental Health Day Agencies: i-dac Indonesia, Hakuhodo Jakarta, Hakuhodo Digital Indonesia |
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Bronze Shell Indonesia Brand: Shell Helix Campaign: Shell Helix Traffic Jamming Agencies: dentsu Indonesia, Essencemediacom |
26. Excellence in Marketing Transformation
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Gold CIMB Niaga Campaign: Elevating Conversion Rates, Win Back User Engagement, and Increasing Potential Leads through Data-Driven Hyper-Personalization Strategies. Agency: Magnus Indonesia |
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Silver Mitsubishi Motors Indonesia Brand: Mitsubishi XFORCE Campaign: From Virtual to Reality: How Mitsubishi XFORCE Revolutionizes the Test Drive Experience Agencies: i-dac Indonesia, H-Three, YMT |
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Bronze Tokopedia Brand: Tokopedia Marketing Solutions Campaign: Performance Marketing Pivot: Strengthening Seller Resilience in a Challenging Economic Landscape |
27. Excellence in Media Strategy
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Gold Bank Central Asia Brand: BCA Campaign: Raisa’s Secret : myBCA Grand Launch Agencies: dentsu Indonesia, Ambilhati |
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Silver Jobstreet by SEEK Campaign: Better Match Agency: M&C Saatchi Performance |
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Bronze Grab Campaign: GRAB Sobat Hemat Agency: M&C Saatchi Performance |
28. Excellence in Mobile Marketing
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Gold Unilever Indonesia Brand: Wall’s Campaign: Wall’s Ice Cream’s Mobile AI-Powered Ramadan e-Greeting Cards Bring Joy To Consumers Agencies: Mindshare Indonesia, Digital Turbine |
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Silver Unilever Indonesia Brand: Vaseline Campaign: Vaseline Launches the First AI-powered Skin Check Tool via Mobile, Boosting Market Share and Driving Sales Agencies: Mindshare Indonesia, Digital Turbine |
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Bronze The Coca-Cola Company Indonesia Brand: Frestea Campaign: Frestea’s #FRESHBREAK: Made of Fusion Campaign – Elevating Wellness by Activating AR on Mobile! Agencies: Essence Mediacom, Digital Turbine |
29. Excellence in Multilingual Marketing
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Gold ASEAN Foundation Brand: ASEAN Digital Literacy Program Campaign: ASEAN Digital Literacy Program Agency: SALVO |
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Silver Bank Central Asia Brand: BCA Campaign: Don’t Know? Kasih No! (Don’t Know? Give No!) Agencies: Future Creative Network – Flock, dentsu Indonesia |
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Bronze Telekomunikasi Selular Brand: Telkomsel Campaign: Switch to Sign #AkuPakaiBISINDO Agencies: i-dac Indonesia, Hakuhodo Digital Indonesia |
30. Excellence in Omnichannel
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Gold TikTok x Shop | Tokopedia Campaign: Ramadan Reimagined: Igniting Consumers’ Emotional and Functional Needs with Shoppertainment on TikTok and Shop | Tokopedia |
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Silver Bank Central Asia Brand: BCA Campaign: Raisa’s Secret : myBCA Grand Launch Agencies: dentsu Indonesia, Ambilhati |
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Bronze Mondelēz International Brand: Oreo Campaign: BLACKPINK in your Oreo Agencies: Leo Burnett Indonesia, Wavemaker |
31. Excellence in Out-of-Home Advertising
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Gold Grab Indonesia Campaign: GrabFood – Megadrop Billboard |
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Silver Bank Syariah Indonesia Campaign: Owning & Winning Ramadan with #LevelUpRamadanmu Agencies: Magnus Indonesia, La Kreatif, Dwi Sapta Pratama, Mahaka, Pixel, Jaris & K |
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Bronze Mastercard Campaign: Mastercard Sonic Campaign Agency: Moonfolks |
32. Excellence in Performance Marketing
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Gold TikTok x Shop | Tokopedia Campaign: Ramadan Reimagined: Igniting Consumers’ Emotional and Functional Needs with Shoppertainment on TikTok and Shop | Tokopedia |
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Silver Tokopedia Brand: Tokopedia Marketing Solutions Campaign: Performance Marketing Pivot: Strengthening Seller Resilience in a Challenging Economic Landscape |
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Bronze Grab Campaign: GRAB Sobat Hemat Agency: M&C Saatchi Performance |
33. Excellence in Personalisation Marketing
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Gold Unilever Indonesia Brand: Vaseline Campaign: Vaseline Launches the First Individualized AI-powered Skin Check Tool, Helping Consumers to Identify their Skin Issues in 5 Seconds! Agencies: Mindshare Indonesia, Digital Turbine |
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Silver Bank Digital BCA Brand: blu by BCA Digital Campaign: [blu] #SiapJadiPegangan Agencies: ALVA Digital Network, ADA Asia Indonesia |
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Bronze Eiger Adventure Campaign: Pioneering Hyperlocal and AI-Personalization Strategies for EIGER Market Domination Agency: STEB Asia |
34. Excellence in Programmatic Marketing
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Gold Pizza Hut Campaign: Introducing Pizza Hut’s L1MO Agencies: mediasmart, OMG Indonesia |
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Silver Unilever Indonesia Brand: Tresemme Campaign: TRESemmé Hair Attractive: Personalised hair solutions for every woman in Indonesia Agencies: Mindshare, YMT |
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Bronze Polysilane Campaign: Polysilane Indonesia: Healing Heartburn, Driving Growth Agencies: mediasmart, DMP Communications |
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Bronze Tokocrypto Campaign: Comeback Kings: How Tokocrypto & ADA joined forces (again) post crypto-winter Agency: ADA |
35. Excellence in Relationship Marketing
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Gold Danone Indonesia Brand: Nutrilon Campaign: Nutriclub, Valuing Journey with Super Premium Moms to Build Relationship |
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Silver Rekso Nasional Food Brand: McDonald’s Campaign: Live.LIVE.Love Agency: Leo Burnett Indonesia |
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Bronze Global Digital Niaga (Blibli) Brand: Sahabat Ibu Pintar Campaign: Sahabat Ibu Pintar Story: From Blooming Relationships to Booming Sales Agency: Leverate Group |
36. Excellence in Search Marketing
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Gold CIMB Niaga Campaign: Winning on Search Engine & Boosting Conversion For the CIMB Niaga Website Agency: Magnus Indonesia |
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Silver Danone Indonesia Brand: SGM – Generasi Maju Campaign: Cultivating Engaged User: Turning Organic Traffic into Membership Agency: Eyden Indonesia |
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Bronze Danone Specialized Nutrition Indonesia Brand: Bebeclub Campaign: Become an expert in digestive health to attract quality users. Agency: Eyden Indonesia |
37. Excellence in Social Media Marketing
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Gold Pfizer Campaign: Tell Me Your Name Without Telling Me Your Name Agency: Magnus Indonesia |
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Silver Rekso Nasional Food Brand: McDonald’s Campaign: The Untranslated Ad Agency: Leo Burnett Indonesia |
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Bronze Mondelēz International Brand: Oreo Campaign: Oreo Cookie-less Agency: Leo Burnett Indonesia |
38. Excellence in TV / Video Advertising
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Gold Bank Central Asia Brand: BCA Campaign: Don’t Know? Kasih No! (Don’t Know? Give No!) Agencies: Future Creative Network – Flock, dentsu Indonesia |
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Silver Bank Central Asia Brand: BCA Campaign: myBCA Launch #NyamannyaDuniaMyBCA Agencies: Ambilhati Agency, dentsu Indonesia, BAM Pictures |
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Bronze Bank Central Asia Brand: BCA Campaign: Ramadan #TibaTibaTenang (#SuddenlyPeaceful) Agency: Future Creative Network – Flock |
39. Excellence in Urban Guerrilla Marketing
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Gold Bank Digital BCA Brand: blu by BCA Digital Campaign: [blu] Pegangan Ramblu Keuangan Agencies: ALVA Digital Network, ADA Asia Indonesia |
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Silver Danone Indonesia Brands: SGM, Nutrilon, Bebelac Campaign: Turbocharging Social Commerce to drive Brand Love and Share of Voice Agency: Space & Shapes |
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Bronze Unilever Indonesia Brand: CLEAR Shampoo Campaign: No Time for Dandruff Drama #CLEARinAja Agencies: MullenLowe Lintas Indonesia, Future Creative Network, Mindshare Indonesia |
40. Excellence in Viral Marketing
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Gold Bank Central Asia Brand: BCA Campaign: Ramadan #TibaTibaTenang (#SuddenlyPeaceful) Agency: Future Creative Network – Flock |
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Silver Samsung Electronics Indonesia Campaign: The Concert Phone Galaxy S24 Series 5G Agency: Carl Byoir & Associates Indonesia |
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Bronze Mondelēz International Brand: Oreo Campaign: Oreo Cookie-Less Agency: Leo Burnett Indonesia |
41. Marketing Leader of the Year
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Gold Mead Johnson (Reckitt Indonesia) Individual: Rahul Bibhuti |
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Silver Sinar Sosro Individual: Sabrina Kharisanti |
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Bronze CIMB Niaga Individual: Muhamad Firdaus Andjar |
42. Marketing Team of the Year
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Gold Home Credit Indonesia |
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Silver Amerta Indah Otsuka |
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Bronze |