2022 Winners
Marketer of the Year
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Nestlé Indonesia |
1. Excellence in Advertising
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Gold P&G Indonesia Brand: PANTENE Campaign: Recharged hair. Recharged Me! Agencies: Dentsu Creative, Mediacomm, Sugar n Spice, BBDO, FAS |
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Silver Rekso National Food Brand: McDonald’s Campaign: McDonald’s The Gift of Time Agency: Leo Burnett Indonesia |
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Bronze Indosat Ooredoo Hutchison Brand: IM3 Campaign: The Rhythm of Reconnection Agency: Mata Angin |
2. Excellence in B2B Marketing
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Gold L’Oréal Indonesia Brand: L’Oréal Campaign: L’Oréal Professional Salon & Hair Expert Program Agency: Tada |
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Silver iForte Solusi Infotek Campaign: Pagelaran Sabang Merauke |
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Bronze Ninja Xpress Campaign: David vs. Goliath: Ninja Xpress shines in unlocking of Indonesia’s SMEs Agency: ADA |
3. Excellence in Brand Awareness
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Gold Paragon Technologies Brand: Wardah Campaign: Wardah Lightening AR Campaign Agency: madebyhumans |
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Silver Mondelēz Brand: Biskuat Campaign: Biskuat/Generation Tigers Agencies: Leo Burnett Indonesia, Spark Foundry |
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Bronze Paragon Technologies Brand: Wardah Campaign: Wardah – Bergerak Hidupkan Harapan Agency: PHD Media |
4. Excellence in Brand Strategy
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Gold BCA Campaign: Outwit and Outsmart: How ADA Helped BCA in The Battle Against Online Fraudsters Agency: ADA |
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Silver Kopi Kenangan Hanya Untukmu Campaign: Kopi Kenangan Hanya Untukmu celebrating Independence Day – By Indonesia, For Indonesia |
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Bronze Toyota Campaign: “Beyond Followers”: Winning Toyota followers through their hearts Agency: ADA |
5. Excellence in Communications / Public Relations
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Gold Aldila Sutjiadi & BullyID Indonesia Campaign: The Abusive Balls Agency: Iris Worldwide |
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Silver Gojek Indonesia Campaign: Gojek Electric Vehicle Launch |
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Bronze OCBC NISP Campaign: All for ONe, and ONe for all: Rejuvenating OCBC-NISP’s ONe Mobile Agency: ADA |
6. Excellence in Content Marketing
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Gold Ubud Writers & Readers Festival Campaign: The Thread Story: Creating Content To Promote Content Agency: M&C Saatchi Indonesia |
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Silver Savoria Kreasi Rasa Brand: Permen FOX’S Campaign: The Stage For Indonesian Heritage Agency: ALVA Froyo |
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Silver Toyota Campaign: “Beyond Followers”: Winning Toyota followers through their hearts Agency: ADA |
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Bronze Kopi Kenangan Hanya Untukmu Campaign: Kopi Kenangan Hanya Untukmu celebrating Independence Day – By Indonesia, For Indonesia Agency: ADA |
7. Excellence in Corporate Social Responsibility
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Gold Starbucks Indonesia Brand: Starbucks Campaign: Starbucks X Kreaby |
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Silver Shipper Campaign: Financial Literacy Training for MSMEs |
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Bronze Nu Skin Indonesia (Nusa Selaras Indonesia) Brand: Nu Skin Campaign: Local Small Enterprises Support |
8. Excellence in COVID-19 Related Campaign
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Gold Matahari Graha Fantasi Brand: Timezone Campaign: Timezone Rewards, Reclaim Your Fun! |
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Silver Gojek Indonesia Campaign: Driver Vaccination Program |
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Bronze L’Oréal Indonesia Brand: L’Oréal Campaign: L’Oréal Professional Salon & Hair Expert Program Agency: Tada |
9. Excellence in Customer Engagement
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Gold Ubud Writers & Readers Festival Campaign: The Thread Story: Creating Content To Promote Content Agency: M&C Saatchi Indonesia |
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Silver Nestlé Indonesia Brand: Nestlé Lactogrow Campaign: Grow Happy Meter Agencies: Dentsu International Indonesia, Wunderman Thompson |
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Bronze Nestlé Indonesia Brand: S-26 Procal GOLD Campaign: S26 GOLD – #DariBelajarJadiHebat Institute :Digital Powered Ecosystem for Exceptional Learning Agencies: Dentsu, Ogilvy |
10. Excellence in Data-Driven Marketing & Consumer Insights
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Gold Domino’s Campaign: Creating The Domino Effect For Domino’s Indonesia, 85% Higher Incremental Sales Agency: Capillary Technologies |
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Silver Tokocrypto Campaign: ADA x Tokocrypto: Scaling new heights with Predictive Analysis Agency: ADA |
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Bronze Danone Brand: SGM Eksplor Campaign: Klub Generasi Maju Loyalty Rewards |
11. Excellence in Digital Marketing
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Gold Nestlé Indonesia Brand: Nestlé Bear Brand Campaign: Agility@Scale – Bear Brand Agencies: Dentsu International Indonesia, Ogilvy |
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Silver Indosat Ooredoo Hutchison Brand: IM3 Campaign: IM3 – Kembali Silaturahmi Agency: PHD Media |
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Bronze Traveloka Campaign: Traveloka Reward Zone |
12. Excellence in eCommerce Marketing
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Gold Nestlé Indonesia Brand: Nestlé KitKat Campaign: Ada Break Fast Ada KitKat Agencies: Dentsu International Indonesia, Wunderman Thompson |
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Silver Danone Brand: SGM, BEBELAC, NUTRILON Campaign: A Hattrick of Excellence: Hacking algorithms for outstanding growth with Danone Growing Up Milk (GUM) Agency: ADA |
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Bronze Lazada Campaign: Lazada Guess It! Agency: Salvo Cipta Kreasi |
13. Excellence in Event Marketing
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Gold PermataBank Campaign: Wealth Wisdom Agencies: Katadata, Damn Inc, M&C Saatchi Indonesia |
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Silver BCA Campaign: BCA Expoversary: Pivoting for Change Agency: ADA |
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Bronze Nestlé Indonesia Brand: Nescafé Campaign: Nescafé Music Nights Agencies: Dentsu International Indonesia, Publicis Indonesia |
14. Excellence in Experiential Marketing
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Gold Starbucks Indonesia Brand: Starbucks Campaign: Starbucks Coffeemezation Agency: Salvo Networks |
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Silver Paragon Technologies Brand: Wardah Campaign: Wardah – Bergerak Hidupkan Harapan Agency: PHD Media |
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Bronze Starbucks Indonesia Brand: Starbucks Campaign: Say It With Starbucks |
15. Excellence in Gaming
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Gold Indosat Ooredoo Hutchison Brand: Tri Indonesia Campaign: H3RO |
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Silver SONY Pictures Campaign: SONY Pictures Spiderman No Way Home: Scaling brands with disruptive mobile gaming Agency: ADA |
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Bronze Nestlé Indonesia Brand: S-26 Procal GOLD Campaign: S26 Procal Gold Little Doctor Kit Agencies: Dentsu International Indonesia, Inmobi, Ogilvy |
16. Excellence in Influencer / KOLs Marketing
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Gold ByteDance Brand: TikTok Campaign: TikTok Unleashes The Unlikely Influencer Agency: M&C Saatchi Indonesia |
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Silver P&G Indonesia Brand: PANTENE Campaign: Recharged hair. Recharged Me! Agencies: Dentsu Creative, Mediacomm, Sugar n Spice, BBDO, FAS |
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Bronze Garudafood Putra Putri Jaya Campaign: Chocolatos Resep Campaign Agency: Kamaye Digital |
17. Excellence in Integrated Marketing
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Gold Truecaller Campaign: Scary Stories – Protection Against Spammers And Scammers Agency: M&C Saatchi Indonesia |
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Silver Nestlé Indonesia Brand: Nestlé Bear Brand Campaign: Bear Brand Agencies: Dentsu International Indonesia, Ogilvy |
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Bronze Matahari Graha Fantasi Brand: Timezone Campaign: Timezone Fun App, Strengthening Costumer Engagement After Pandemic |
18. Excellence in Launch / Re-launch Marketing
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Gold Gojek Indonesia Campaign: Gojek Electric Vehicle Launch |
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Silver Nestlé Indonesia Brand: Nestlé Milo Campaign: Milo Less Sugar Launch Agencies: Dentsu International Indonesia, Wunderman Thompson |
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Bronze Kopi Kenangan Hanya Untukmu Campaign: Kopi Kenangan Hanya Untukmu celebrating Independence Day – By Indonesia, For Indonesia Agency: ADA |
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Bronze XL Axiata Brand: XL Campaign: We Are More Agency: M&C Saatchi Indonesia |
19. Excellence in Loyalty Marketing
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Gold Danone Brand: SGM Eksplor Campaign: Klub Generasi Maju Loyalty Rewards |
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Silver Erha Clinic Indonesia Brand: ERHA Campaign: My ERHA Agency: Tada |
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Bronze Griya Miesejati Brand: Bakmi GM Campaign: Bakmi GMania Agency: Tada |
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Bronze PermataBank Brand: Permata Bank Air Asia Cards Campaign: YOK BERANGKAT (Let’s Get Going) Agency: M&C Saatchi Indonesia |
20. Excellence in Marketing Innovation
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Gold Rekso National Food Brand: McDonald’s Campaign: McDonald’s Pahlawan – Toys that build a nation Agencies: Leo Burnett Indonesia, Digitas Indonesia |
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Silver Nestlé Indonesia Brand: Nestlé Lactogrow Campaign: Grow Happy Meter Agencies: Dentsu International Indonesia, Wunderman Thompson |
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Bronze Paragon Technologies Brand: Wardah Campaign: Wardah Lightening AR Campaign Agency: madebyhumans |
21. Excellence in Marketing to a Specific Audience
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Gold SONY Pictures Campaign: SONY Pictures Spiderman No Way Home: Scaling brands with disruptive mobile gaming Agency: ADA |
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Silver Ninja Xpress Campaign: David vs. Goliath: Ninja Xpress shines in unlocking of Indonesia’s SMEs Agency: ADA |
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Bronze PermataBank Campaign: PermataBank Campus Ambassador Agency: M&C Saatchi Indonesia |
22. Excellence in Marketing Transformation
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Gold Marshall Cavendish Education Campaign: MCE Rebranding Campaign – The Joy of Learning Agencies: Refinery and Fifth Ring |
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Silver BCA Campaign: BCA Expoversary: Pivoting for Change Agency: ADA |
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Bronze P&G Indonesia Brand: PANTENE Campaign: Recharged hair. Recharged Me! Agencies: Dentsu Creative, Mediacomm, Sugar n Spice, BBDO, FAS |
23. Excellence in Media Strategy
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Gold Mondelēz Brand: Cadbury Campaign: Cadbury/Say it from the heart Agency: Spark Foundry |
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Silver Nestlé Indonesia Brand: Nestlé KitKat Campaign: KITKAT Valentine’s Day #ValentineVersiGue Agency: Dentsu |
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Bronze Nestlé Indonesia Brand: Nestlé Milo Campaign: Milo Less Sugar Launch Agencies: Dentsu International Indonesia, Wunderman Thompson |
24. Excellence in Mobile Marketing
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Gold Tokocrypto Campaign: ADA x Tokocrypto: Scaling new heights with Predictive Analysis Agency: ADA |
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Silver SONY Pictures Campaign: SONY Pictures Spiderman No Way Home: Scaling brands with disruptive mobile gaming Agency: ADA |
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Bronze Truecaller Campaign: Scary Stories – Protection Against Spammers And Scammers Agency: M&C Saatchi Indonesia |
25. Excellence in Out-of-Home Advertising
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Gold AQUA Campaign: #AQUADULU Agencies: Wavemaker, GroupM, Moving Walls Indonesia |
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Silver Netflix Campaign: #HallyuBarengNetflix Agencies: Wavemaker, Moving Walls Indonesia |
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Bronze Gojek Indonesia Campaign: RekomendAsik |
26. Excellence in Performance Marketing
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Gold Nestlé Indonesia Brand: Nestlé Dancow Nutritods Campaign: Dancow GUM – Parenting Rewards Campaign Agencies: Dentsu International Indonesia, IRIS |
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Silver BCA Campaign: Outwit and Outsmart: How ADA Helped BCA in The Battle Against Online Fraudsters Agency: ADA |
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Bronze PermataBank Campaign: Personal Loan Always On Conversion Campaign Agency: Leverate Media Asia |
27. Excellence in Personalisation Marketing
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Gold Danone Brand: SGM Eksplor Campaign: Klub Generasi Maju Omni Channel Engagement |
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Silver Nestlé Indonesia Brand: Nestlé Milo Campaign: Milo Sustained Energy 2.0 Agencies: Dentsu International Indonesia, Wunderman Thompson, Ogilvy |
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Bronze Uniqlo Indonesia Brand: Uniqlo Campaign: How “glocalisation” of content that reflects customer personas, fuels growth Agency: Aisensum |
28. Excellence in Pivot Marketing
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Gold BCA Campaign: BCA Expoversary: Pivoting for Change Agency: ADA |
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Silver L’Oréal Indonesia Brand: L’Oréal Campaign: L’Oréal Professional Salon & Hair Expert Program Agency: Tada |
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Bronze P&G Indonesia Brand: PANTENE Campaign: Recharged hair. Recharged Me! Agencies: Dentsu Creative, Mediacomm, Sugar n Spice, BBDO, FAS |
29. Excellence in Relationship Marketing
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Gold iForte Solusi Infotek Campaign: Pagelaran Sabang Merauke |
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Silver Danone Brand: SGM Eksplor Campaign: Klub Generasi Maju Omni Channel Engagement |
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Bronze Toyota Campaign: “Beyond Followers”: Winning Toyota followers through their hearts Agency: ADA |
30. Excellence in Social Media Marketing
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Gold P&G Indonesia Brand: PANTENE Campaign: Recharged hair. Recharged Me! Agencies: Dentsu Creative, Mediacomm, Sugar n Spice, BBDO, FAS |
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Silver Starbucks Indonesia Brand: Starbucks Campaign: Starbucks Coffeemezation Agency: Salvo Networks |
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Bronze Toyota Campaign: “Beyond Followers”: Winning Toyota followers through their hearts Agency: ADA |
31. Excellence in TV / Video Advertising
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Gold Indosat Ooredoo Hutchison Brand: IM3 Campaign: IM3 – Kembali Silaturahmi Agency: PHD Media |
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Silver Industri Jamu Dan Farmasi Sido Muncul Brand: Kuku bima EnergG Campaign: Kuku Bim National Sports Day Agency: ALVA Froyo |
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Bronze SONY Pictures Campaign: SONY Pictures Spiderman No Way Home: Scaling brands with disruptive mobile gaming Agency: ADA |
32. Excellence in Viral Marketing
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Gold ByteDance Brand: TikTok Campaign: TikTok Unleashes The Unlikely Influencer Agency: M&C Saatchi Indonesia |
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Silver SASA Indonesia Campaign: Sasa MSG is Safe Agency: Salvo Cipta Kreasi |
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Bronze Starbucks Indonesia Brand: Starbucks Campaign: Starbucks Coffeemezation Agency: Salvo Networks |