Jennifer Lam

Head of Marketing & Communications
Hongkong Land

Jennifer Lam is Director and Head of Marketing & Communications of Hongkong Land. She leads the corporate communications across Asia and China; and marketing function of the Company’s prestigious regional portfolios, the Hong Kong Central portfolio and luxury retail flagships including LANDMARK Hong Kong, ONE CENTRAL MACAU, WF CENTRAL in Beijing and JL CENTRAL in Nanjing. Jennifer is passionate in strategic branding, marketing and communications with strong data sciences as backbone. In 2017, she led the launch of the Company’s luxury loyalty programme, BESPOKE after 3 years of conceiving the concept. She also successfully led the rebranding of Hongkong Land in 2013 and subsequently in 2020 with the passion to inspire the communities to a better tomorrow.

Jennifer joined the Company in 2012 and has strong regional exposures covering 16 markets. Prior to joining Hongkong Land, she managed Melco Crown Entertainment’s marketing role for the launch of City of Dreams and its US$250 million entertainment offering – The House of Dancing Water. She has also held a number of senior and leadership roles at integrated communications agencies.

Born in Hong Kong, Jennifer graduated from the University of Hong Kong with a Bachelor of Science Degree (Honours).