Jasmine Lam

Head of Marketing

BOC Group Life Assurance Company

Jasmine Lam is a seasoned Head of Marketing with 15+ years of leadership experience across top insurers and global agencies. She specializes in transforming business objectives into high-impact strategies for insurance brands with deep expertise in developing insights-driven plans that delivering strong ROI and crafting audience-centric narratives.

Jasmine excels in the strategic integration of traditional and digital channels to ensure cohesive communication. Her core strengths include shaping distinctive brand identities, ensuring consistent experiences, building memorable brand equity and expanding market presence.