Angel Tam

Marketing Director

Café de Coral

Currently serving as Director (Marketing) at Café de Coral, Angel Tam plays a pivotal role in shaping and executing the brand’s marketing vision, reinforcing its identity as “Hong Kongers’ Canteen” – a beloved and iconic part of daily life in the city. With a strategic mindset and a passion for connecting with consumers, Angel oversees the full spectrum of brand strategy, menu launches, promotional campaigns, and digital initiatives across both owned and third-party platforms. She also leads the transformation of the Club 100 loyalty program, focusing on elevating member experiences and fostering deeper customer engagement.

Angel is a dynamic and seasoned marketer with extensive experience in marketing, eCommerce, and product innovation across the Asia Pacific region. Her career began in the fast-moving consumer goods sector, where she held key marketing roles at renowned companies such as Unilever, Kao, Hawley & Hazel, and Abbott, driving impactful campaigns across personal care, home care, seasoning, and paediatric nutrition categories. She later transitioned into the food and beverage industry, taking on leadership roles at Häagen-Dazs, KFC, and Peninsula Merchandising before stepping into her current position. Known for her creativity, strategic acumen, and collaborative spirit, Angel brings both heart and insight to every brand she touches.