Judge’s Profile
Natalie Yuen
Associate Director, Marketing
FrieslandCampina Hong Kong
Natalie Yuen is a seasoned professional with extensive expertise in corporate and product brand management, integrated marketing communication, and public relations, driving brand and business growth.
Currently serving as the Associate Marketing Director at FrieslandCampina, Natalie plays a pivotal role in spearheading the branding, marketing, social, and digital strategies for prominent dairy brands Black & White and Dutch Lady that hold a significant presence in both the food service and retail sectors.
Before joining FrieslandCampina, Natalie held global and local positions within renowned companies across diverse industries, including FMCG, Healthcare, Insurance, and PR agency. Throughout her career, she has successfully led numerous award-winning campaigns in corporate branding, communications, partnerships, and CSR initiatives. Beyond her professional endeavors, Natalie supports and celebrates outstanding achievements as a member of judging panels at local and regional PR awards.
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