Christine Tsoi is a well-rounded marketer with a solid 18 years of experience in music and entertainment, spanning across artist management, music marketing and show promotion, with a focus in bringing international music and events to Hong Kong.

Having worked at major international music labels including Universal Music Group, Sony Music Entertainment and world’s leading concert promoter Live Nation, Christine participated in some of the most talked-about album releases, shows and events in Hong Kong in the past two decades, building local profile for top international artists like Taylor Swift, Lady Gaga, Imagine Dragons and Sam Smith etc. During her time at Live Nation, Christine successfully launched over 45 live events in Hong Kong and Macau, working with the world’s biggest touring artists like Guns N’ Roses, Bruno Mars, Dua Lipa, Maroon 5, BTS, and more.

Currently the Assistant Marketing Director at Sony Music Entertainment Hong Kong, Christine heads the International Marketing team to promote the company’s international, J-Pop and K-Pop repertoire, including Miley Cyrus, Beyoncé, Harry Styles, Doja Cat, Kenshi Yonezu, and so on.

Apart from work, Christine has been the guest lecturer at HKU SPACE’s Certificate in Popular Music Production – Marketing Strategies for Creative Arts since 2016, sharing her knowledge with students who are keen to join the industry.