2025 Winners
Marketer of the Year
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Standard Chartered Bank (Hong Kong) |
1. Excellence in Advertising
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SHISEIDO Hong Kong ULTIMUNE Full Bloom Beauty Campaign Agencies: iProspect Hong Kong, Omelette, Pontac, Untitled |
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foodpanda Hong Kong Snooze More with foodpanda Agency: Sunny Idea |
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Bank of China (Hong Kong) BOC Credit Card Mr. Rewards’ Amazing Forecast Agency: SO DON’T BORE |
2. Excellence in Anniversary Marketing
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MHK Restaurants McDonald’s Hong Kong 50 Benches Agencies: DDB Group Hong Kong, OMD Hong Kong |
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Mentholatum Mentholatum – 135th Anniversary – “The Little Nurse in All of Us” Agencies: Sunny Idea, Omnicom Media Group |
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The Hong Kong Jockey Club 140th Anniversary of The Hong Kong Jockey Club Agencies: VML Hong Kong, PHD Hong Kong, Mirum Hong Kong |
3. Excellence in Brand Strategy
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Gin Hung Industrial Company Honor Magic7 Pro Rewrite a Smarter Story Agencies: Narrow Door, Wavemaker |
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Cathay Group Cathay A Cathay Flypast to remember Agencies: Leo Hong Kong, MSL Hong Kong |
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Jebsen Wines and Spirits Aperol Spritz “N” Beats Agency: GHC Asia |
4. Excellence in Branded Content
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Samsung Electronics HK Samsung Mobile Hong Kong Galaxy AI Brings Us Closer Together Agency: NoTwo HK |
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3 Hong Kong WORLD PLAN One Plan One World.3 For You! Agencies: The Bread Digital, PHD Media Hong Kong |
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Cathay Group Cathay A Cathay Flypast to remember Agencies: Leo Hong Kong, MSL Hong Kong |
5. Excellence in Content Marketing
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Cathay Group Cathay A Cathay Flypast to remember Agencies: Leo Hong Kong, MSL Hong Kong |
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Swire Properties Swire Properties x LFC “Welcome to Anfield – The LFC Experience” |
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Visa Hong Kong Visa #TravelWithVisa. Be the Traveller You Want to Be Agency: The Bread Digital |
6. Excellence in Corporate Social Responsibility
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Standard Chartered Bank (Hong Kong) Anti-Fraud Campaign 2025 Agency: Secret Tour (HK) |
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HSBC HSBC’s Fraud Prevention University Agencies: MSL Hong Kong, Hungry Digital, NNNNNNN, OMG |
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Schneider Electric (Hong Kong) Schneider Electric Ignite Your Impact Challenge Agency: Madbox Communications |
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Swire Properties Management Pacific Place Where Bricks Bloom Agency: Neonet |
7. Excellence in Creative Design
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HSBC HSBC One HSBC One: Fashion x Esports Drop Agencies: OMG Hong Kong, MSL Hong Kong |
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Hong Kong Tourism Board Halloween Campaign 2024 Agency: Ogilvy |
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AS Watson Retail Hong Kong Fortress “Go Fortress, Go Further” – 50th Anniversary Branding Campaign Agency: Purple Cow Communications |
8. Excellence in Customer Engagement
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Merck Sharp and Dohme (Asia) HPV Awareness The Big Ask Agencies: Narrow Door, IPG mediabrands |
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HSBC The Savvy Always Chooses Red! Agencies: Hungry Digital, Omnicom Media Group |
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TamJai International TamJai Yunnan Mixian TamJai x Grandma’s Scones – The Mala Job Fair Agency: Hardchi Creative |
9. Excellence in Customer Experience
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Standard Chartered Bank (Hong Kong) Unstoppable Reds: From Anfield to Hong Kong Agencies: Leo Hong Kong, dentsu Hong Kong |
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Chinachem Group Summer Go!ympics Agency: AMPM |
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Swire Properties Swire Properties x LFC “Welcome to Anfield – The LFC Experience” |
10. Excellence in Data-Driven Marketing
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HK Express Always On Performance Campaign Agency: FABCOM |
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CATHAY GROUP CATHAY Nothing Beats Being There Agency: Digitas |
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DBS Bank (Hong Kong) DBS SME Banking DBS SME Banking – Unlimited Business Opportunities at your Fingertips Agency: FABCOM |
11. Excellence in Digital Marketing
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Uber Hong Kong The Airport Code War Agency: Omelette Digital |
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SHISEIDO Hong Kong ULTIMUNE Full Bloom Beauty Campaign Agencies: iProspect Hong Kong, Omelette, Pontac, Untitled |
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CATHAY GROUP CATHAY Nothing Beats Being There Agency: Digitas |
12. Excellence in Event Marketing
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Standard Chartered Bank (Hong Kong) Unstoppable Reds: From Anfield to Hong Kong Agencies: Leo Hong Kong, dentsu Hong Kong |
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MHK Restaurants McDonald’s Hong Kong From Bites to Beats – McDonald’s 50th Anniversary “i’m lovin’ it” Concert Agencies: DDB Group Hong Kong, OMD Hong Kong |
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adidas Hong Kong adidas Originals adidas Originals Superstar Campaign Agency: We Glow |
13. Excellence in Experiential Marketing
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MHK Restaurants McDonald’s Hong Kong 50 Benches Agencies: DDB Group Hong Kong, OMD Hong Kong |
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Hong Kong Tourism Board Halloween Campaign 2024 Agency: Ogilvy |
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Swire Properties Swire Properties x LFC “Welcome to Anfield – The LFC Experience” |
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Unichina Group Hong Kong Market Beliverpool Market Agency: Hardchi Creative |
14. Excellence in Financial & Insurance Marketing
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Hang Seng Bank Hang Seng Bank – Preferred Banking Preferred Banking – Plan Smart For Every Dollar Campaign Agencies: Sunny Idea, EssenceMediaCom Hong Kong |
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PrimeCredit WeWa WeWa ATL Campaign 2024: Think? No more. Agency: Secret Tour (HK) |
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FWD Life Insurance Company (Bermuda) Easy WealthPlus Endowment Plan 2 Agency: Digitas |
15. Excellence in Influencers Partnership
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AlipayHK x Ant Bank AlipayHK x Ant Bank 2024 Branding Campaign Agencies: GAIA Communications, RDS Digital |
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Oriental Watch Company TAKE YOUR TIME with The Timekeepers Agency: Omelette Digital |
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HSBC HSBC One HSBC One: Fashion x Esports Drop Agencies: OMG Hong Kong, MSL Hong Kong |
16. Excellence in Integrated Marketing
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HSBC HSBC Loan Campaign – Unlock Real Potential Agencies: Saatchi & Saatchi, Omnicom Media Group |
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Lee Kum Kee (Hong Kong) Lee Kum Kee First Draw Soy Sauce Every Ingredient Deserves to Shine Agencies: Hungry Digital, Wavemaker Hong Kong |
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Nike HK Nike Race Attack Agency: Assembly |
17. Excellence in Interactive Marketing
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Swire Properties Citygate Outlets “Catch the Luck” CNY Campaign Agency: Cymballe |
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Bank of China (Hong Kong) BOCHK Go Card BOCHK Go Card – MTR^ advertising 5G Summer Thrill AI Go Experience Agency: Bravo Media |
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Standard Chartered Bank (Hong Kong) “Save to Play, Play to Save” SCB Toy Story Deposits Campaign Agencies: Leo Hong Kong, dentsu Hong Kong |
18. Excellence in Launch/Rebranding
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TamJai International TamJai SamGor Mixian DARE TO CREATE THE NEW SPICY campaign Agencies: Narrow Door, Noah Workshop, Bakery |
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MHK Restaurants McDonald’s Hong Kong MaccyLeaks Agencies: DDB Group Hong Kong, OMD Hong Kong |
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Fairwood Holdings Fairwood Thick-Cut US Pork Cutlet: The Crispy Taste of Youth Agency: Hardchi Creative |
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GSK Shingles Disease Awareness Shingles, what does it have to do with me? Agency: McCann Health Hong Kong |
19. Excellence in Lifestyle & Entertainment Marketing
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Uber Hong Kong The Airport Code War Agency: Omelette Digital |
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Cathay Group Cathay Nothing Beats Being There Agencies: Leo Hong Kong, Digitas, MSL, Luminous MSL |
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Oriental Watch Company TAKE YOUR TIME with The Timekeepers Agency: Omelette Digital |
20. Excellence in Loyalty Marketing
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DFI Retail Group Wellcome Wellcome’s 80th Anniversary Integrated Customer Campaign Agency: L – founders of loyalty |
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FWD Life Insurance Company (Bermuda) FWD MAX: Driving Lasting Engagement and Acquisition through Loyalty Innovation |
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HK Express Always On Performance Campaign Agency: FABCOM |
21. Excellence in Marketing Innovation
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Standard Chartered Bank (Hong Kong) “Save to Play, Play to Save” SCB Toy Story Deposits Campaign Agencies: Leo Hong Kong, dentsu Hong Kong |
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Hang Seng Bank Hang Seng Bank – Preferred Banking Preferred Banking – Plan Smart For Every Dollar Campaign Agency: Sunny Idea |
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Gin Hung Industrial Company Honor Magic7 Pro Rewrite a Smarter Story Agencies: Narrow Door, Wavemaker |
22. Excellence in Mass Event
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Hong Kong Tourism Board Halloween Campaign 2024 Agency: Ogilvy |
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Hong Kong Tourism Board Hong Kong New Year Countdown Celebrations |
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HSBC HSBC’s Fraud Prevention University Agencies: Hungry Digital, Omnicom Media Group, MSL Hong Kong, NNNNNNN |
23. Excellence in Media Strategy
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CATHAY GROUP CATHAY Nothing Beats Being There Agency: Digitas |
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Vitasoy International Vita Lemon Tea GEEP! That’s Me! Stay Real! Agencies: Carat Media Services Hong Kong, Havas Worldwide Hong Kong |
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Hang Seng Bank Hang Seng Bank – Prestige Banking CFO Promotion: How Banking Bonds Family Agency: Indigo Concept |
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DBS Bank (Hong Kong) DBS Treasures Campaign 2024 Agencies: Potassium, Wavemaker Hong Kong |
24. Excellence in Omnichannel
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CATHAY GROUP CATHAY Nothing Beats Being There Agency: Digitas |
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DBS Bank (Hong Kong) DBS SME Banking DBS SME Banking – 2025 Year of the Snake Campaign Agency: BYFA Consultancy |
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PrimeCredit WeWa WeWa ATL Campaign 2024: Think? No more. Agency: Secret Tour (HK) |
25. Excellence in Out-Of-Home Marketing
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MHK Restaurants McDonald’s Hong Kong 50 Benches Agencies: DDB Group Hong Kong, OMD Hong Kong |
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AIA AIA MTR^ advertising campaign – Kai Tak & Sung Wong Toi Domination Agencies: Bravo Media, Zenith |
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HSBC Client Continuum Campaign Agencies: Saatchi & Saatchi, Omnicom Media Group |
26. Excellence in Partnership/Sponsorship
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foodpanda Hong Kong Snooze More with foodpanda Agency: Sunny Idea |
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TamJai International TamJai SamGor Mixian TamJai SamGor Mala Soup Flavour Instant Noodles Campaign Agency: Noah Workshop |
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Prudential Hong Kong Prudential Insurance Get Well Soon Menu Campaign Agencies: Noah Workshop, Mindshare, StartPR |
27. Excellence in Performance Marketing
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DBS Bank (Hong Kong) DBS SME Banking DBS SME Banking – Unlimited Business Opportunities at your Fingertips Agency: FABCOM |
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HSBC HSBC Tax Loans Agencies: Omnicom Media Group, Quantcast |
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UA Finance UA Finance 0% interest rate campaign Agency: WPP Media |
28. Excellence in Programmatic
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AS Watson Group PNS eShop PNS eShop Convenience Delivered Campaign Agency: FABCOM |
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DBS Bank (Hong Kong) DBS SME Banking DBS SME Banking – Unlimited Business Opportunities at your Fingertips Agency: FABCOM |
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HSBC HSBC Tax Loans Agencies: Omnicom Media Group, Quantcast |
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Asahi Beer Asia Asahi Asahi Dry Crystal: The Attention Revolution Agencies: Dentsu X, Teads |
29. Excellence in Public Relations
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MTR Corporation Journey Together Agencies: Mindshare, Uth Creative Group, The Bread Digital |
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Octopus Card Octopus GO Agencies: DDB Group Hong Kong, OMD Hong Kong |
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Klook Travel Technology Klook 10th Anniversary Campaign Agency: RICE COMMUNICATIONS |
30. Excellence in Retail Marketing
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Festival Walk HANGYODON • HONG KONG WINTER FUN FEST 2024 Agency: The Bridge Agency |
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MoneyBack MoneyBack “Find it, Earn it, Get MoneyBack” Campaign Agency: TBWA\ Hong Kong |
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CATALO Natural Health Science CATALO CATALO 25th ANNIVERSARY CAMPAIGN Agency: MORE PR & Marketing |
31. Excellence in Social Media
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MHK Restaurants McDonald’s Hong Kong MaccyLeaks Agencies: DDB Group Hong Kong, OMD Hong Kong |
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MTR Corporation Journey Together Agencies: Mindshare, Uth Creative Group, The Bread Digital |
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Cathay Group Cathay A Cathay Flypast to remember Agencies: Leo Hong Kong, MSL Hong Kong |
32. Excellence in Targeted Event
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HSBC HSBC One HSBC One: Fashion x Esports Drop Agencies: OMG Hong Kong, MSL Hong Kong |
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Standard Chartered Bank (Hong Kong) Unstoppable Reds: From Anfield to Hong Kong Agencies: Leo Hong Kong, dentsu Hong Kong |
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Uber Hong Kong The Airport Code War Agency: Omelette Digital |
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LEGO® HongKong, Citywalk LEGO® HongKong STAYFUN x LEGO® :The LEGO® Bricktopia at Citywalk Agencies: Makeitloud Marketing (STAYFUN), Boxing Promotions |
33. Excellence in Use of Tech
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Cathay Pacific Cathay Pacific Flies High with DCO Flight Finder Agencies: Digitas, Adzymic |
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Ocean Park Hong Kong Water World Ocean Park Hong Kong Water World “Summer Party Time” pDOOH Campaign Agency: Dentsu X Hong Kong |
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Standard Chartered Bank (Hong Kong) “Save to Play, Play to Save” SCB Toy Story Deposits Campaign Agencies: Leo Hong Kong, dentsu Hong Kong |
34. Excellence in Video
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Ocean Park Hong Kong Ocean Park Halloween Fest 2024 Campaign Agency: The Bread Digital |
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foodpanda Hong Kong Snooze More with foodpanda Agency: Sunny Idea |
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Samsung Electronics HK Samsung Mobile Hong Kong Galaxy AI Brings Us Closer Together Agency: NoTwo HK |
35. Excellence in Viral Marketing
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MHK Restaurants McDonald’s Hong Kong MaccyLeaks Agencies: DDB Group Hong Kong, OMD Hong Kong |
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TamJai International TamJai SamGor Mixian TamJai SamGor Mala Soup Flavour Instant Noodles Campaign Agency: Noah Workshop |
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DFI Retail Group 7-Eleven “Do not Download” Campaign Agency: Noah Workshop |
36. Marketing Leader of the year
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Marco Lee Deputy Head of Marketing, Wealth & Retail Banking Standard Chartered Bank (Hong Kong) |
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Irene Man Marketing Director, Food, Hong Kong & Macau DFI Retail Group – Wellcome |
37. Marketing Team of the Year
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Standard Chartered Bank (Hong Kong) |
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X Wallet |
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DFI Retail Group – Wellcome |
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