#MarketingExcellenceAwards Key Dates
The Pinnacle of Marketing Excellence — Honouring the Best of the Best
Get ready to celebrate the brightest minds and most extraordinary achievements as the Marketing Excellence Awards 2025 marks its 14th year! This distinguished event is a tribute to the visionaries, strategists, and trailblazers who continue to redefine the marketing landscape across Hong Kong.
What sets the Marketing Excellence Awards apart is its steadfast dedication to fairness and excellence. Each submission will be meticulously evaluated by a panel of esteemed judges – comprising seasoned industry leaders and accomplished client-side marketers – who will bring their discerning expertise to the table.
Winning at the Marketing Excellence Awards 2025 is more than a moment of recognition – it is a badge of honour, a symbol of distinction, and a testament to your team’s creativity, innovation, and impact.
It is also an opportunity to solidify your reputation as a trailblazer in an increasingly competitive and ever-evolving industry, earning respect and admiration from peers and clients alike.
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This year’s Awards boasts an expanded line-up of 37 diverse categories, crafted to reflect the full spectrum of marketing expertise. From groundbreaking campaigns and cutting-edge digital strategies to bold branding initiatives and innovative PR efforts, the Awards will celebrate the individuals and teams whose work has made a lasting impact on the industry.
Join us for an unforgettable evening as we shine a spotlight on the visionaries and innovators propelling the marketing world forward. Whether you are an experienced industry leader, a rising star, or a passionate advocate for marketing excellence, this is your chance to witness and celebrate the triumphs of the very best.
Come together and honour those who have reimagined the possibilities of marketing. The Marketing Excellence Awards 2025 offers a rare opportunity to be part of something truly exceptional – where brilliance is celebrated, creativity is rewarded, and success is lauded at the highest level.
What’s new in 2025?
We wish all entrants the very best of luck with their submissions!
Why Enter?
MARKETING-INTERACTIVE prides itself on developing events that reflect an ever-evolving industry and on delivering the best possible opportunities for those who take part.
By entering the Marketing Excellence Awards 2025 you can:
Showcase your best work, achievements and innovations to our independent, expert, client-side judges and potential future clients
Increase credibility and gain industry-wide recognition for your campaigns, teams and company
Receive extensive coverage across MARKETING-INTERACTIVE and social media, before and after the event
Raise your profile to help attract new business
Celebrate your successes across your company and project teams
Boost team morale and reward outstanding work
Make sure your hard work doesn’t go unnoticed and your teams get the recognition they deserve!
Entries will close on 6 August 2025 so start your entry today.
Judging Criteria – Campaign Categories
Your entry will be evaluated on the following four key areas (please read the Entry Guidelines for full descriptions)
CHALLENGE
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STRATEGY
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EXECUTION
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RESULTS
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JUDGING CRITERIA – TALENT CATEGORIES
Please write a maximum 2,000 words (total) including evidence to support and address each of the specific category criteria bullet points outlined in the entry guideline’s judging criteria. Please ensure all areas mentioned are covered within your submission as the jury will be looking for these details. Each bullet point will hold a maximum potential value of 10 points.
Please read the Entry Guidelines for full descriptions
PAST JUDGES
We would like to thank our past judges for their time and effort in 2024
Gladys Lo
Marketing Director
American Eagle Outfitters Inc.
AVIS GOT
Assistant General Manager, Marketing (CRM & eShop)
APITA, Citistore, GUU SAN, UNY
Mag Lai
Regional Head of Brand, Asahi Super Dry, Asia
Asahi Europe & International
Iris Lui
Head of Marketing
Blackbird Concessionaires – Official Ferrari Importer
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