2025 Winners

Best of Show – Brand
Standard Chartered Bank (Hong Kong)
Best of Show – Agency
dentsu Hong Kong
1. Best AI-Generated Campaign
Invest Hong Kong
FintechHK
AI King of FintechHK
Agencies: Aloha Group, Libertify APAC
Standard Chartered Bank (Hong Kong)
Standard Chartered Credit Card Acquisition Campaign
Agencies: dentsu Hong Kong, Teads
Standard Chartered Bank (Hong Kong)
“Interest-ing Moments” Digital Deposits
Agencies: Hungry Digital, dentsu Hong Kong
   
2. Best CRM Campaign
Shangri-La Group
Shangri-La Circle
Tuesday’s Treasures
Agencies: AIR Concepts, Lenovo PCCW Solutions
Café de Coral
Club 100
Club 100 3.0 upgraded – Joy Together!
Agencies: Omakase Advertising, GBA, Deloitte Digital
FWD Life Insurance Company (Bermuda)
FWD MAX: A Unified CRM Platform for Seamless Customer Acquisition and Engagement Growth
3. Best Data Activation
Standard Chartered Bank (Hong Kong)
Standard Chartered In Times of Need Campaign
Agencies: dentsu Hong Kong, Hungry Digital
DBS Bank (Hong Kong)
DBS SME Banking
DBS Online Business Account Opening Upgrade Lead Generation Campaign
Agency: FABCOM
Asahi Beer Asia
Asahi
We Brew Data – Asahi Dry Crystal Launch Campaign
Agencies: dentsu Hong Kong, The Trade Desk
4. Best Digital Branded Content
Ocean Park Hong Kong
PandaHK: A social media journey with Hong Kong’s Panda
Agency: KREW
SOUTH CHINA MORNING POST
SCMP
Regular & Loyal (R&L) Reader
Agency: HAVAS
Uber Hong Kong
Uber Taxi
Skip the Kung Fu Campaign
Agencies: EssenceMediacom Hong Kong, Special
5. Best Digital Integrated Campaign
DBS Bank (Hong Kong)
DBS Treasures
2024 DBS Treasures Campaign
Agencies: Potassium, Wavemaker Hong Kong
AXA Hong Kong & Macau
Leading in medical protection, your needs come first
Agencies:So Don’t Bore, Wavemaker Hong Kong
Chubb Life Hong Kong
Chubb
Every Way of Legacy
Agency: Assembly
6. Best Digital Launch/Rebranding Campaign
Ego Pharmaceuticals Hong Kong
QV Ceramides
QV CERAMIDES Gen-Z Campaign – Embrace the Transformed You
Agencies: PressLogic, EchoMaker
Mars Wrigley
M&M’S
M&Memes
Agencies: TMRW Vietnam, EssenceMediacom Vietnam
Standard Chartered Bank (Hong Kong)
Standard Chartered Credit Card Acquisition Campaign
Agencies: dentsu Hong Kong, Teads
SOUTH CHINA MORNING POST
PostMag Relaunch Campaign
Agency: Assembly
7. Best Digital Mass Audience Campaign
Ocean Park Hong Kong
Water World Ocean Park Hong Kong
Water World “Summer Party Time” pDOOH Campaign
Agency: Dentsu X Hong Kong
Mars Wrigley
M&M’S
M&Memes
Agencies: TMRW Vietnam, EssenceMediacom Vietnam
Hang Seng Bank
Preferred Banking
Plan Smart For Every Dollar Campaign
Agency: Sunny Idea
8. Best Digital OOH Campaign
Ocean Park Hong Kong
Water World Ocean Park Hong Kong
Water World “Summer Party Time” pDOOH Campaign
Agency: Dentsu X Hong Kong
Hong Kong Tourism Board
The Pandastic Hong Kong
Agency: dentsu Hong Kong
sim Credit Card
It’s SiMPLE to attend USCA
Agency: WPP Media (formerly GroupM)
MTR Corporation 
THE SOUTHSIDE
Reframing The South
Agency: Havas Hong Kong
9. Best Digital Performance Campaign
Shangri-La Group
Shangri-La Circle
Tuesday’s Treasures
Agency: AIR Concepts
Standard Chartered Bank (Hong Kong)
“Interest-ing Moments” Digital Deposits
Agencies: Hungry Digital, dentsu Hong Kong
DBS Bank (Hong Kong)
DBS SME Banking
DBS Online Business Account Opening Upgrade Lead Generation Campaign
Agency: FABCOM
10. Best Digital Targeted Audience Campaign
Mars Company Hong Kong
SNICKERS
Snickers Gaming Campaign – “You’re Off Your Game When You’re Hungry”
Agencies: Muse Group, EssenceMediacom Hong Kong, B-Side Creative Agency
Standard Chartered Bank (Hong Kong)
“Interest-ing Moments” Digital Deposits
Agencies: Hungry Digital, dentsu Hong Kong
Samsung Electronics Hong Kong
Samsung
PARADIGM
Agency: THINK CHINA
11. Best eCommerce Campaign
AS Watsons Group
PNS eShop
Always-on Performance Campaign
Agency: FABCOM
Citibank Singapore, Mastercard Asia/Pacific 
Citi Mastercard
Citi Mastercard Amplify eCommerce Campaign x Shopee x Lazada
Ma Pak Leung
Re-branding and Sales-driven Digital Marketing Campaign
Agency: CM Binary
12. Best Effective Search Campaign
United Asia Finance
UA Finance
UA Finance 0% interest rate campaign
Agency: WPP Media (formerly GroupM)
Blue Insurance 
SEO Content Hub Development
Agency: Digital Zoo
Hang Seng Bank
Preferred Banking
Plan Smart for Every Dollar Campaign
Agency: EssenceMediacom Hong Kong
13. Best Engaging Campaign
Swire Properties
Swire Properties x LFC “Welcome to Anfield – The LFC Experience”
Standard Chartered Bank (Hong Kong)
More Than A Payroll Account
Agencies: Leo Burnett Hong Kong, dentsu Hong Kong
L’ORÉAL TRAVEL RETAIL ASIA PACIFIC
Lancôme Travel Retail Asia Pacific
GÉNIFIQUE AI
Agency: AIR Concepts
14. Best Mobile Campaign
The Hong Kong Jockey Club
Discover by Classic 3-in-1 app
Hong Kong Disneyland
World of Frozen Grand Launch
Agency: AIR Concepts
Café de Coral
Club 100
Club 100 3.0 upgraded – Joy Together!
Agencies: Omakase Advertising, GBA, Deloitte Digital
15. Best Phygital Experience
Cityplaza Hong Kong
Cityplaza x Coca-cola “LIVE HAPPY Cheers!”
Agencies: Button Creations, DDPR, Hardchi Creative
Swire Properties
Citygate Outlets
“Catch the Luck” CNY Campaign
Agency: Cymballe
L’ORÉAL TRAVEL RETAIL ASIA PACIFIC
Lancôme Travel Retail Asia Pacific
GÉNIFIQUE AI
Agency: AIR Concepts
16. Best User-Generated Content Campaign
VinFast Commercial And Services Trading
VinFast VF 3
UNLEASH YOUR PERSONALITY WITH VF 3
Agency: TMRW Vietnam
Diana Unicharm
Diana SuperNight
Diana SuperNight 3mm – “Không gì bằng Ɛmm” (“Nothing as Wonderful as You, Girl”)
Agency: TMRW Vietnam
Swire Properties
Citygate Outlets
“Catch the Luck” CNY Campaign
Agency: Cymballe
17. Best Video Campaign
Cathay Cargo
Cathay Cargo Solutions Campaign
Agencies: Leo Burnett Hong Kong, MSL
DBS Bank (Hong Kong)
DBS Treasures
2024 DBS Treasures Campaign
Agencies: Potassium, Wavemaker Hong Kong
The Hong Kong Jockey Club
140th Anniversary of The Hong Kong Jockey Club
Agencies: VML Hong Kong, PHD Media, Mirum Hong Kong
18. Best Viral Campaign
Mars Company Hong Kong
M&M’S
M&M’S CNY – “Fun for All”
Agency: Muse Group
Swire Properties
Citygate Outlets
“Catch the Luck” CNY Campaign
Agency: Hardchi Creative
Diana Unicharm
Diana SuperNight
Diana SuperNight 3mm – “Không gì bằng Ɛmm” (“Nothing as Wonderful as You, Girl”)
Agency: TMRW Vietnam
19. Best Acquisition & Retention Strategies
Standard Chartered Bank (Hong Kong)
More Than A Payroll Account
Agencies: Leo Burnett Hong Kong, dentsu Hong Kong
Hang Seng Bank
Preferred Banking
Plan Smart for Every Dollar Campaign
Agency: EssenceMediacom Hong Kong
DBS Bank (Hong Kong)
DBS Treasures
2024 DBS Treasures Campaign
Agencies: Potassium, Wavemaker Hong Kong
20. Best Conversion Optimisation Strategies
Standard Chartered Bank (Hong Kong)
Standard Chartered In Times of Need Campaign
Agencies: dentsu Hong Kong, Hungry Digital
FWD Life Insurance Company (Bermuda)
FWD MAX: Maximising Customer Acquisition and Retention with Conversion Optimisation Strategies
DBS Bank (Hong Kong)
DBS Treasures
2024 DBS Treasures Campaign
Agencies: Potassium, Wavemaker Hong Kong
21. Best Customer Journey
The Hong Kong Jockey Club
Discover by Classic 3-in-1 app
Standard Chartered Bank (Hong Kong)
More Than A Payroll Account
Agencies: Leo Burnett Hong Kong, dentsu Hong Kong
L’ORÉAL TRAVEL RETAIL ASIA PACIFIC
Lancôme Travel Retail Asia Pacific
GÉNIFIQUE AI
Agency: AIR Concepts
22. Best Digital Advertising Strategies
Cathay
Payment Awareness 2024
Agency: Digitas Hong Kong
Standard Chartered Bank (Hong Kong)
Standard Chartered In Times of Need Campaign
Agencies:
 dentsu Hong Kong, Hungry Digital
AXA Hong Kong & Macau
MBTI – My Best Travel Insurance Campaign
Agencies: Wavemaker Hong Kong, Sunfullshine Productions
Sun Life
Precision Matters: How Sun Life Captured Attention and Lifted Brand Perception at Scale
Agencies: Havas, Teads
23. Best Gaming Integration Strategies
Cityplaza Hong Kong
Streets of Christmas Joy
Agencies: Neonet, Boxing Promotions, Rabbit Studio
Swire Properties
Citygate Outlets
“Catch the Luck” CNY Campaign
Agency: Cymballe
Mars Company Hong Kong
SNICKERS
Snickers Gaming Campaign – “You’re Off Your Game When You’re Hungry”
Agencies: Muse Group, EssenceMediacom Hong Kong, B-Side Creative Agency
24. Best Influencer Strategies
Hang Seng Bank
Preferred Banking
Plan Smart For Every Dollar Campaign
Agency: Sunny Idea
Mars Company Hong Kong
M&M’S
M&M’S CNY – “Fun for All”
Agency: Muse Group
Swire Properties 
Pacific Place
ChristmasVille
Agency: Oink Oink Communications
25. Best Omnichannel Strategies
Maxim’s Caterers
Eatizen
Maxim’s: Making Delicious Food More Accessible with WhatsApp and AI
Agency: Omnichat
Citibank (Hong Kong), Mastercard Asia/Pacific
Citi Mastercard
Citi Mastercard card usage campaign with Hong Kong Mega Malls – MTR Malls, Hang Lung Malls and ifc mall
Agency: Carat Media Services Hong Kong
Hang Seng Bank
Hang Seng Preferred Banking
Plan Smart for Every Dollar Campaign
Agency: EssenceMediacom Hong Kong
26. Best Programmatic Strategies
DBS Bank (Hong Kong)
DBS SME Banking
DBS Online Business Account Opening Upgrade Lead Generation Campaign
Agency: FABCOM
Haleon
Panadol
Release Starts Here
Agencies: Zenith HK, The Trade Desk Hong Kong
Asahi Beer Asia
Asahi
We Brew Data – Asahi Dry Crystal Launch Campaign
Agencies: dentsu Hong Kong, The Trade Desk
PUMA Southeast Asia
PUMA Deviate Nitro 3
Agency: Quantcast
27. Best UI/UX Design
The Hong Kong Jockey Club
Classic 3-in-1 app
FWD Life Insurance Company (Bermuda)
FWD MAX: Elevating Customer Acquisition & Retention Through Exceptional UI/UX Design
The Hong Kong Jockey Club
3D Digital Parade Ring & Interactive AI Horse Selection Station
Agency: IBM China/Hong Kong
28. Best Use of AI
DBS Bank – Institutional Banking Group
Turning Timely Insights into Action: DBS’s End-to-End AI Marketing Transformation
L’ORAL TRAVEL RETAIL ASIA PACIFIC
Lancme Travel Retail Asia Pacific
GNIFIQUE AI
Agency: AIR Concepts
Maxim’s Caterers
Eatizen
Transforming Data into Decisions Our AI-Powered Analytic Agency
29. Best Use of Immersive Technology
Swire Properties
Citygate Outlets
“Catch the Luck” CNY Campaign
Agency: Cymballe
Hong Kong Disneyland
World of Frozen Grand Launch
Agency: AIR Concepts
Diana Unicharm
Diana SuperNight
Diana SuperNight 3mm – “Không gì bằng Ɛmm” (“Nothing as Wonderful as You, Girl”)
Agency: TMRW Vietnam
30. Best Use of Personalisation Strategies
DBS Bank (Hong Kong)
DBS Treasures
2024 DBS Treasures Campaign
Agencies: Potassium, Wavemaker Hong Kong
Standard Chartered Bank (Hong Kong)
Standard Chartered In Times of Need Campaign
Agencies: dentsu Hong Kong, Hungry Digital
Standard Chartered Bank (Hong Kong)
“Interest-ing Moments” Digital Deposits
Agencies: Hungry Digital, dentsu Hong Kong
31. Best Use of Social Media
Promise Hong Kong
Promise
myPromise Cheering Party
Agencies: EssenceMediacom Hong Kong, Cheil PengTai Hong Kong
Standard Chartered Bank (Hong Kong)
More Than A Payroll Account
Agencies: Leo Burnett Hong Kong, dentsu Hong Kong
American Express
AMEX Platinum
Platinum Legends, Confirmed
Agencies: Ogilvy PR, UM
Swire Properties
Pacific Place
ChristmasVille
Agency: Voltage X
32. Best Use of Real-Time Marketing
Haleon
Panadol
Release Starts Here
Agencies: Zenith HK, The Trade Desk Hong Kong
Hong Kong Football Club Soccer 7s
HKFC Standard Chartered Soccer 7s
Agency: Havas Hong Kong
sim Credit Card
It’s SiMPLE to attend USCA
Agency: WPP Media (formerly GroupM)
33. Best Use of Visual Storytelling
Diana Unicharm
Diana SuperNight
Diana SuperNight 3mm – “Không gì bằng Ɛmm” (“Nothing as Wonderful as You, Girl”)
Agencies: TMRW Vietnam
American Express
AMEX Platinum
Platinum Legends, Confirmed
Agencies: Ogilvy PR, UM
Cathay Pacific
Aria Suite Where Artistry Takes Flight
Agencies: Leo Burnett Hong Kong, MSL
34. Best Ad-Tech Tool
Assembly
Admazes
37. Best Data Analytics and Insight Tool
Assembly
Admazes
41. Best MarTech Team
Standard Chartered Bank (Hong Kong)
Admazes
Assembly