2025 Winners
Best of Show – Brand
 |
Standard Chartered Bank (Hong Kong) |
Best of Show – Agency
|
dentsu Hong Kong |
1. Best AI-Generated Campaign
 |
Invest Hong Kong FintechHK AI King of FintechHK Agencies: Aloha Group, Libertify APAC |
 |
Standard Chartered Bank (Hong Kong) Standard Chartered Credit Card Acquisition Campaign Agencies: dentsu Hong Kong, Teads |
 |
Standard Chartered Bank (Hong Kong) “Interest-ing Moments” Digital Deposits Agencies: Hungry Digital, dentsu Hong Kong |
2. Best CRM Campaign
|
Shangri-La Group Shangri-La Circle Tuesday’s Treasures Agencies: AIR Concepts, Lenovo PCCW Solutions |
|
Café de Coral Club 100 Club 100 3.0 upgraded – Joy Together! Agencies: Omakase Advertising, GBA, Deloitte Digital |
|
FWD Life Insurance Company (Bermuda) FWD MAX: A Unified CRM Platform for Seamless Customer Acquisition and Engagement Growth |
3. Best Data Activation
|
Standard Chartered Bank (Hong Kong) Standard Chartered In Times of Need Campaign Agencies: dentsu Hong Kong, Hungry Digital |
|
DBS Bank (Hong Kong) DBS SME Banking DBS Online Business Account Opening Upgrade Lead Generation Campaign Agency: FABCOM |
|
Asahi Beer Asia Asahi We Brew Data – Asahi Dry Crystal Launch Campaign Agencies: dentsu Hong Kong, The Trade Desk |
4. Best Digital Branded Content
|
Ocean Park Hong Kong PandaHK: A social media journey with Hong Kong’s Panda Agency: KREW |
|
SOUTH CHINA MORNING POST SCMP Regular & Loyal (R&L) Reader Agency: HAVAS |
|
Uber Hong Kong Uber Taxi Skip the Kung Fu Campaign Agencies: EssenceMediacom Hong Kong, Special |
5. Best Digital Integrated Campaign
|
DBS Bank (Hong Kong) DBS Treasures 2024 DBS Treasures Campaign Agencies: Potassium, Wavemaker Hong Kong |
|
AXA Hong Kong & Macau Leading in medical protection, your needs come first Agencies:So Don’t Bore, Wavemaker Hong Kong |
|
Chubb Life Hong Kong Chubb Every Way of Legacy Agency: Assembly |
6. Best Digital Launch/Rebranding Campaign
|
Ego Pharmaceuticals Hong Kong QV Ceramides QV CERAMIDES Gen-Z Campaign – Embrace the Transformed You Agencies: PressLogic, EchoMaker |
|
Mars Wrigley M&M’S M&Memes Agencies: TMRW Vietnam, EssenceMediacom Vietnam |
|
Standard Chartered Bank (Hong Kong) Standard Chartered Credit Card Acquisition Campaign Agencies: dentsu Hong Kong, Teads |
|
SOUTH CHINA MORNING POST PostMag Relaunch Campaign Agency: Assembly |
7. Best Digital Mass Audience Campaign
|
Ocean Park Hong Kong Water World Ocean Park Hong Kong Water World “Summer Party Time” pDOOH Campaign Agency: Dentsu X Hong Kong |
|
Mars Wrigley M&M’S M&Memes Agencies: TMRW Vietnam, EssenceMediacom Vietnam |
|
Hang Seng Bank Preferred Banking Plan Smart For Every Dollar Campaign Agency: Sunny Idea |
8. Best Digital OOH Campaign
|
Ocean Park Hong Kong Water World Ocean Park Hong Kong Water World “Summer Party Time” pDOOH Campaign Agency: Dentsu X Hong Kong |
|
Hong Kong Tourism Board The Pandastic Hong Kong Agency: dentsu Hong Kong |
|
sim Credit Card It’s SiMPLE to attend USCA Agency: WPP Media (formerly GroupM) |
|
MTR Corporation THE SOUTHSIDE Reframing The South Agency: Havas Hong Kong |
9. Best Digital Performance Campaign
|
Shangri-La Group Shangri-La Circle Tuesday’s Treasures Agency: AIR Concepts |
|
Standard Chartered Bank (Hong Kong) “Interest-ing Moments” Digital Deposits Agencies: Hungry Digital, dentsu Hong Kong |
|
DBS Bank (Hong Kong) DBS SME Banking DBS Online Business Account Opening Upgrade Lead Generation Campaign Agency: FABCOM |
10. Best Digital Targeted Audience Campaign
|
Mars Company Hong Kong SNICKERS Snickers Gaming Campaign – “You’re Off Your Game When You’re Hungry” Agencies: Muse Group, EssenceMediacom Hong Kong, B-Side Creative Agency |
|
Standard Chartered Bank (Hong Kong) “Interest-ing Moments” Digital Deposits Agencies: Hungry Digital, dentsu Hong Kong |
|
Samsung Electronics Hong Kong Samsung PARADIGM Agency: THINK CHINA |
11. Best eCommerce Campaign
|
AS Watsons Group PNS eShop Always-on Performance Campaign Agency: FABCOM |
|
Citibank Singapore, Mastercard Asia/Pacific Citi Mastercard Citi Mastercard Amplify eCommerce Campaign x Shopee x Lazada |
|
Ma Pak Leung Re-branding and Sales-driven Digital Marketing Campaign Agency: CM Binary |
12. Best Effective Search Campaign
|
United Asia Finance UA Finance UA Finance 0% interest rate campaign Agency: WPP Media (formerly GroupM) |
|
Blue Insurance SEO Content Hub Development Agency: Digital Zoo |
|
Hang Seng Bank Preferred Banking Plan Smart for Every Dollar Campaign Agency: EssenceMediacom Hong Kong |
13. Best Engaging Campaign
|
Swire Properties Swire Properties x LFC “Welcome to Anfield – The LFC Experience” |
|
Standard Chartered Bank (Hong Kong) More Than A Payroll Account Agencies: Leo Burnett Hong Kong, dentsu Hong Kong |
|
L’ORÉAL TRAVEL RETAIL ASIA PACIFIC Lancôme Travel Retail Asia Pacific GÉNIFIQUE AI Agency: AIR Concepts |
14. Best Mobile Campaign
|
The Hong Kong Jockey Club Discover by Classic 3-in-1 app |
|
Hong Kong Disneyland World of Frozen Grand Launch Agency: AIR Concepts |
|
Café de Coral Club 100 Club 100 3.0 upgraded – Joy Together! Agencies: Omakase Advertising, GBA, Deloitte Digital |
15. Best Phygital Experience
|
Cityplaza Hong Kong Cityplaza x Coca-cola “LIVE HAPPY Cheers!” Agencies: Button Creations, DDPR, Hardchi Creative |
|
Swire Properties Citygate Outlets “Catch the Luck” CNY Campaign Agency: Cymballe |
|
L’ORÉAL TRAVEL RETAIL ASIA PACIFIC Lancôme Travel Retail Asia Pacific GÉNIFIQUE AI Agency: AIR Concepts |
16. Best User-Generated Content Campaign
|
VinFast Commercial And Services Trading VinFast VF 3 UNLEASH YOUR PERSONALITY WITH VF 3 Agency: TMRW Vietnam |
|
Diana Unicharm Diana SuperNight Diana SuperNight 3mm – “Không gì bằng Ɛmm” (“Nothing as Wonderful as You, Girl”) Agency: TMRW Vietnam |
|
Swire Properties Citygate Outlets “Catch the Luck” CNY Campaign Agency: Cymballe |
17. Best Video Campaign
|
Cathay Cargo Cathay Cargo Solutions Campaign Agencies: Leo Burnett Hong Kong, MSL |
|
DBS Bank (Hong Kong) DBS Treasures 2024 DBS Treasures Campaign Agencies: Potassium, Wavemaker Hong Kong |
|
The Hong Kong Jockey Club 140th Anniversary of The Hong Kong Jockey Club Agencies: VML Hong Kong, PHD Media, Mirum Hong Kong |
18. Best Viral Campaign
|
Mars Company Hong Kong M&M’S M&M’S CNY – “Fun for All” Agency: Muse Group |
|
Swire Properties Citygate Outlets “Catch the Luck” CNY Campaign Agency: Hardchi Creative |
|
Diana Unicharm Diana SuperNight Diana SuperNight 3mm – “Không gì bằng Ɛmm” (“Nothing as Wonderful as You, Girl”) Agency: TMRW Vietnam |
19. Best Acquisition & Retention Strategies
|
Standard Chartered Bank (Hong Kong) More Than A Payroll Account Agencies: Leo Burnett Hong Kong, dentsu Hong Kong |
|
Hang Seng Bank Preferred Banking Plan Smart for Every Dollar Campaign Agency: EssenceMediacom Hong Kong |
|
DBS Bank (Hong Kong) DBS Treasures 2024 DBS Treasures Campaign Agencies: Potassium, Wavemaker Hong Kong |
20. Best Conversion Optimisation Strategies
|
Standard Chartered Bank (Hong Kong) Standard Chartered In Times of Need Campaign Agencies: dentsu Hong Kong, Hungry Digital |
|
FWD Life Insurance Company (Bermuda) FWD MAX: Maximising Customer Acquisition and Retention with Conversion Optimisation Strategies |
|
DBS Bank (Hong Kong) DBS Treasures 2024 DBS Treasures Campaign Agencies: Potassium, Wavemaker Hong Kong |
21. Best Customer Journey
|
The Hong Kong Jockey Club Discover by Classic 3-in-1 app |
|
Standard Chartered Bank (Hong Kong) More Than A Payroll Account Agencies: Leo Burnett Hong Kong, dentsu Hong Kong |
|
L’ORÉAL TRAVEL RETAIL ASIA PACIFIC Lancôme Travel Retail Asia Pacific GÉNIFIQUE AI Agency: AIR Concepts |
22. Best Digital Advertising Strategies
|
Cathay Payment Awareness 2024 Agency: Digitas Hong Kong |
|
Standard Chartered Bank (Hong Kong) Standard Chartered In Times of Need Campaign Agencies: dentsu Hong Kong, Hungry Digital |
|
AXA Hong Kong & Macau MBTI – My Best Travel Insurance Campaign Agencies: Wavemaker Hong Kong, Sunfullshine Productions |
|
Sun Life Precision Matters: How Sun Life Captured Attention and Lifted Brand Perception at Scale Agencies: Havas, Teads |
23. Best Gaming Integration Strategies
|
Cityplaza Hong Kong Streets of Christmas Joy Agencies: Neonet, Boxing Promotions, Rabbit Studio |
|
Swire Properties Citygate Outlets “Catch the Luck” CNY Campaign Agency: Cymballe |
|
Mars Company Hong Kong SNICKERS Snickers Gaming Campaign – “You’re Off Your Game When You’re Hungry” Agencies: Muse Group, EssenceMediacom Hong Kong, B-Side Creative Agency |
24. Best Influencer Strategies
|
Hang Seng Bank Preferred Banking Plan Smart For Every Dollar Campaign Agency: Sunny Idea |
|
Mars Company Hong Kong M&M’S M&M’S CNY – “Fun for All” Agency: Muse Group |
|
Swire Properties Pacific Place ChristmasVille Agency: Oink Oink Communications |
25. Best Omnichannel Strategies
|
Maxim’s Caterers Eatizen Maxim’s: Making Delicious Food More Accessible with WhatsApp and AI Agency: Omnichat |
|
Citibank (Hong Kong), Mastercard Asia/Pacific Citi Mastercard Citi Mastercard card usage campaign with Hong Kong Mega Malls – MTR Malls, Hang Lung Malls and ifc mall Agency: Carat Media Services Hong Kong |
|
Hang Seng Bank Hang Seng Preferred Banking Plan Smart for Every Dollar Campaign Agency: EssenceMediacom Hong Kong |
26. Best Programmatic Strategies
|
DBS Bank (Hong Kong) DBS SME Banking DBS Online Business Account Opening Upgrade Lead Generation Campaign Agency: FABCOM |
|
Haleon Panadol Release Starts Here Agencies: Zenith HK, The Trade Desk Hong Kong |
|
Asahi Beer Asia Asahi We Brew Data – Asahi Dry Crystal Launch Campaign Agencies: dentsu Hong Kong, The Trade Desk |
|
PUMA Southeast Asia PUMA Deviate Nitro 3 Agency: Quantcast |
27. Best UI/UX Design
|
The Hong Kong Jockey Club Classic 3-in-1 app |
|
FWD Life Insurance Company (Bermuda) FWD MAX: Elevating Customer Acquisition & Retention Through Exceptional UI/UX Design |
|
The Hong Kong Jockey Club 3D Digital Parade Ring & Interactive AI Horse Selection Station Agency: IBM China/Hong Kong |
28. Best Use of AI
|
DBS Bank – Institutional Banking Group Turning Timely Insights into Action: DBS’s End-to-End AI Marketing Transformation |
|
L’ORAL TRAVEL RETAIL ASIA PACIFIC Lancme Travel Retail Asia Pacific GNIFIQUE AI Agency: AIR Concepts |
|
Maxim’s Caterers Eatizen Transforming Data into Decisions Our AI-Powered Analytic Agent |
29. Best Use of Immersive Technology
|
Swire Properties Citygate Outlets “Catch the Luck” CNY Campaign Agency: Cymballe |
|
Hong Kong Disneyland World of Frozen Grand Launch Agency: AIR Concepts |
|
Diana Unicharm Diana SuperNight Diana SuperNight 3mm – “Không gì bằng Ɛmm” (“Nothing as Wonderful as You, Girl”) Agency: TMRW Vietnam |
30. Best Use of Personalisation Strategies
|
DBS Bank (Hong Kong) DBS Treasures 2024 DBS Treasures Campaign Agencies: Potassium, Wavemaker Hong Kong |
|
Standard Chartered Bank (Hong Kong) Standard Chartered In Times of Need Campaign Agencies: dentsu Hong Kong, Hungry Digital |
|
Standard Chartered Bank (Hong Kong) “Interest-ing Moments” Digital Deposits Agencies: Hungry Digital, dentsu Hong Kong |
31. Best Use of Social Media
|
Promise Hong Kong Promise myPromise Cheering Party Agencies: EssenceMediacom Hong Kong, Cheil PengTai Hong Kong |
|
Standard Chartered Bank (Hong Kong) More Than A Payroll Account Agencies: Leo Burnett Hong Kong, dentsu Hong Kong |
|
American Express AMEX Platinum Platinum Legends, Confirmed Agencies: Ogilvy PR, UM |
|
Swire Properties Pacific Place ChristmasVille Agency: Voltage X |
32. Best Use of Real-Time Marketing
|
Haleon Panadol Release Starts Here Agencies: Zenith HK, The Trade Desk Hong Kong |
|
Hong Kong Football Club Soccer 7s HKFC Standard Chartered Soccer 7s Agency: Havas Hong Kong |
|
sim Credit Card It’s SiMPLE to attend USCA Agency: WPP Media (formerly GroupM) |
33. Best Use of Visual Storytelling
|
Diana Unicharm Diana SuperNight Diana SuperNight 3mm – “Không gì bằng Ɛmm” (“Nothing as Wonderful as You, Girl”) Agencies: TMRW Vietnam |
|
American Express AMEX Platinum Platinum Legends, Confirmed Agencies: Ogilvy PR, UM |
|
Cathay Pacific Aria Suite Where Artistry Takes Flight Agencies: Leo Burnett Hong Kong, MSL |
34. Best Ad-Tech Tool
|
Assembly |
|
Admazes |
37. Best Data Analytics and Insight Tool
|
Assembly |
|
Admazes |
41. Best MarTech Team
|
Standard Chartered Bank (Hong Kong) |
|
Admazes |
|
Assembly |