2026 Winners
Best of Show – Brand
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Hang Seng Bank |
Best of Show – Agency
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WPP Media |
1. Best AI-Generated Campaign
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L’ORÉAL TRAVEL RETAIL ASIA PACIFIC YSL Travel Retail Asia Pacific YSL Beauty Light Club 2025 Agency: AIR Concepts |
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Mentholatum (Asia Pacific) Mentholatum Little Nurse is in the AI-R Agency: iProspect Hong Kong |
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Sber Tour to Custodia Agency: SberMarketing |
2. Best CRM Campaign
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The Garden Company Garden Unlocking Hidden Connections: Garden’s Evolution into a Data-Driven Brand Agency: PRIZM Group |
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Cathay Cathay Connected Identity: From First‑Party Data to Full‑Ecosystem Growth Agency: Digitas Hong Kong |
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Hang Seng Bank Card Usage Winter Spending Campaign Agency: WPP Media |
3. Best Data Activation
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Hang Seng Bank Hang Seng Preferred Banking – Plan Smart! Maximise Every Dollar of Your Salary Agency: WPP Media |
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DBS Bank (Hong Kong) DBS Treasures Campaign 2025 – Trust & Confidence: The New Currency of Wealth Agencies: Potassium, Wavemaker Hong Kong |
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Midland Realty Truth Loop Agencies: WPP Media, FiveStones |
4. Best Digital Branded Content
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Uber Uber Taxi Skip The Kung Fu 2.0 Agencies: WPP Media, Special Group, Omelette |
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Ocean Park Hong Kong Global Celebration of Panda Twins’ First Birthday Agency: KREW |
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Hang Seng Bank Hang Seng Anti Fraud Band Agency: BYFA Consultancy |
5. Best Digital Creative Campaign
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Hang Seng Bank Hang Seng Anti Fraud Band Agency: BYFA Consultancy |
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PARKnSHOP Find Out Your FBTI Food Personality Agency: iDEER |
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L’ORÉAL TRAVEL RETAIL ASIA PACIFIC YSL Travel Retail Asia Pacific YSL Beauty Light Club 2025 Agency: AIR Concepts |
6. Best Digital Integrated Campaign
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DFI Retail Group Mannings Mannings Online 11.11 Megasale |
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Uber Uber Taxi Skip The Kung Fu 2.0 Agencies: WPP Media, Special Group, Omelette |
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Ego Pharmaceuticals Hong Kong QV CERAMIDES Embrace the Transformed You! Call For New Changes Agency: PressLogic |
7. Best Digital Launch/Rebranding Campaign
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ZA Bank StockBack x ZA Card: Spend & Get Stock Agency: AsiaPac Net Media |
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DFI Retail Group Wellcome Wellcome Everyday Value 2025 Agencies: OMD Hong Kong, The Society, Feverworks |
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Cathay Cargo We carry them all, big and small. Agencies: Leo Hong Kong, Digitas Hong Kong |
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The Viriyah Insurance The “VI” Rewind: Make the most of second Agency: Assembly |
8. Best Digital Mass Audience Campaign
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Hang Seng Bank Hang Seng Anti Fraud Band Agency: BYFA Consultancy |
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The Garden Company Garden Unlocking Hidden Connections: Garden’s Evolution into a Data-Driven Brand Agency: PRIZM Group |
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Fairwood Holdings Fairwood Fairwood Orange |
9. Best Digital OOH Campaign
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Standard Chartered Bank (Hong Kong) “Save to Play, Play to Save” SCB Toy Story Deposits Campaign Agencies: dentsu Hong Kong, Leo Hong Kong |
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MTR Corporation Hong Kong Tourism Board, Bank of China, VTC, Herbalgy, Amber Education, Jintan, Yutakana Seikatsu 5G Summer Thrill |
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The Garden Company Garden Unlocking Hidden Connections: Garden’s Evolution into a Data-Driven Brand Agency: PRIZM Group |
10. Best Digital Performance Campaign
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Cathay Cathay Connected Identity: From First‑Party Data to Full‑Ecosystem Growth Agency: Digitas Hong Kong |
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Midland Realty Truth Loop Agencies: WPP Media, FiveStones |
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Standard Chartered Bank (Hong Kong) Salary Intelligence – Bonus Saver Performance Engine Agencies: dentsu Hong Kong, Hungry Digital |
11. Best Digital Targeted Audience Campaign
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Citibank (Hong Kong), Mastercard Asia Pacific Citi Prestige® – Voyage into elevated indulgence Agency: Spark Foundry |
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DBS Bank (Hong Kong) DBS Treasures Campaign 2025 – Trust & Confidence: The New Currency of Wealth Agencies: Potassium, Wavemaker Hong Kong |
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Midland IC&I Democratizing Location Intelligence Agency: WPP Media |
12. Best eCommerce Campaign
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DFI Retail Group Wellcome Click & Collect – Fresh. Fast. Easy. |
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DFI Retail Group Mannings Mannings Online 11.11 Megasale |
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PARKnSHOP – PNS eShop Convenience Delivered Campaign Agency: FABCOM |
13. Best Effective Search Campaign
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UA Finance 0% Interest Rate 2026 Agency: WPP Media |
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Mentholatum (Asia Pacific) Mentholatum Little Nurse is in the AI-R Agency: iProspect Hong Kong |
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Watson’s The Chemist AI in Action: Driving Intelligent Search Growth for Watsons HK Agency: FABCOM |
14. Best Engaging Campaign
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Hang Seng Bank New Gen CEO Incubation Programme 2025 Agency: The Puzzle Marketing and PR |
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Hang Seng Bank Hang Seng Anti Fraud Band Agency: BYFA Consultancy |
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DFI Retail Group Wellcome Doraemon Summer Magic Fun Campaign |
15. Best Mobile Campaign
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Bank of China (Hong Kong) BOCHK Wealth Management BOCHK “Connect Wealth Beats” Agency: Hungry Digital |
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GSK MenB Disease Awareness Campaign Agencies: Zenith HK, Teads |
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FWD Life Insurance Company (Bermuda) FWD MAX 4.0: A Mobile-First Experience Driving Engagement and Conversion |
16. Best Phygital Experience
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Standard Chartered Bank (Hong Kong) SC Invest – Time for What Truly Matters Agencies: dentsu Hong Kong, Leo Hong Kong, MSL, Accenture Song |
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L’ORÉAL TRAVEL RETAIL ASIA PACIFIC YSL Travel Retail Asia Pacific YSL Beauty Light Club 2025 Agency: AIR Concepts |
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MTR Corporation AI Tracy |
17. Best Sustainability Campaign
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Sino Group S⁺ REWARDS S⁺ Urban Run |
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Cathay Cargo We carry them all, big and small. Agencies: Leo Hong Kong, Digitas Hong Kong |
18. Best Video Campaign
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DBS Bank (Hong Kong) DBS Treasures Campaign 2025 – Trust & Confidence: The New Currency of Wealth Agencies: Potassium, Wavemaker Hong Kong |
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Hang Seng Bank Card Usage Winter Spending Campaign Agencies: WPP Media, Indigo Colab Company |
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Hang Seng Bank Hang Seng Anti Fraud Band Agency: BYFA Consultancy |
19. Best Viral Campaign
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DFI Retail Group Wellcome Click & Collect – Fresh. Fast. Easy. |
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Uber Uber Taxi Skip The Kung Fu 2.0 Agencies: WPP Media, Special Group, Omelette |
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Fairwood Holdings Fairwood Fairwood Orange |
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Hong Kong Football Club Hong Kong Soccer 7s From Zero Budget to Global Buzz: How HKFC Standard Chartered Soccer Sevens Scored Big Online Agency: Havas Hong Kong |
20. Best Acquisition & Retention Strategies
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Midland Realty Midland AI Search: Digital Innovations for Smarter Property Decisions Agency: WPP Media |
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Hang Seng Bank Hang Seng Preferred Banking – Plan Smart! Maximise Every Dollar of Your Salary Agency: WPP Media |
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Promise Finance Promise Always-On Acquisition Campaign Agency: WPP Media |
21. Best Conversion Optimisation Strategies
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Midland Realty Truth Loop Agencies: WPP Media, FiveStones |
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Watson’s The Chemist AI in Action: Driving Intelligent Conversion Growth for Watsons HK Agency: FABCOM |
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UA Finance 0% Interest Rate 2026 Agency: WPP Media |
22. Best Customer Journey
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The Hong Kong Jockey Club Classic 3-in-1 App |
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FWD Life Insurance Company (Bermuda) FWD MAX 4.0: Evolving Loyalty into an Intelligent Life Companion |
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MTR Corporation Intelligent Crowd Diversion System |
23. Best Digital Advertising Strategies
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Uber Uber Taxi Skip The Kung Fu 2.0 Agencies: WPP Media, Special Group, Omelette |
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Hang Seng Bank Hang Seng Anti Fraud Band Agency: BYFA Consultancy |
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Hong Kong Tourism Board Remix of Flavours Agency: Carat Hong Kong |
24. Best Influencer Strategies
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DBS Bank (Hong Kong) DBS Treasures Campaign 2025 – Trust & Confidence: The New Currency of Wealth Agencies: Potassium, Wavemaker Hong Kong |
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Asahi Beer Asia Asahi in Your Area Agency: dentsu X |
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Hang Seng Bank Hang Seng Anti Fraud Band Agency: BYFA Consultancy |
25. Best Omnichannel Strategies
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DBS Bank (Hong Kong) DBS Treasures Campaign 2025 – Trust & Confidence: The New Currency of Wealth Agencies: Potassium, Wavemaker Hong Kong |
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PARKnSHOP Find Out Your FBTI Food Personality Agency: iDEER |
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Cartier Cartier OmniPresence Digital-to-Door Agency: WPP Media |
26. Best Programmatic Strategies
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PARKnSHOP – PNS eShop Convenience Delivered Campaign Agency: FABCOM |
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Hong Kong Tourism Board Remix of Flavours Agency: Carat Hong Kong |
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GSK MenB Disease Awareness Campaign Agencies: Zenith HK, Teads |
27. Best UI/UX Design
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The Hong Kong Jockey Club HKJC Membership and Customer Excellence Delivering Membership Excellence in the Digital Age |
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Midland IC&I Democratizing Location Intelligence Agency: WPP Media |
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FWD Life Insurance Company (Bermuda) FWD MAX 4.0: Evolving Loyalty into an Intelligent Life Companion |
28. Best Use of AI
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DBS Bank – Institutional Banking Group The 4X Factor: Agentic AI & Operation Model Transformation (OMT) |
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L’ORÉAL TRAVEL RETAIL ASIA PACIFIC YSL Travel Retail Asia Pacific YSL Beauty Light Club 2025 Agency: AIR Concepts |
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Airport Authority Hong Kong Generative AI Virtual Assistant at Hong Kong International Airport |
29. Best Use of Gamification
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PARKnSHOP Find Out Your FBTI Food Personality Agency: iDEER |
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Standard Chartered Bank (Hong Kong) “Save to Play, Play to Save” SCB Toy Story Deposits Campaign Agencies: dentsu Hong Kong, Leo Hong Kong |
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Swire Properties Citygate Outlets Citygate Outlets x Calbee “A Golden-Crisp New Year” Agency: Cymballe |
30. Best Use of Immersive Technology
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Link Asset Management LINK Link “Gather Fortune, Celebrate Community” AR Game Agency: AIR Concepts |
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MTR Corporation Hong Kong Tourism Board, Bank of China, VTC, Herbalgy, Amber Education, Jintan, Yutakana Seikatsu 5G Summer Thrill |
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Swire Properties Citygate Outlets BIG HUGS SPARKTACULAR CHRISTMAS Agency: Cymballe |
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Mentholatum (Asia Pacific) 50 Megumi Men Hair Freedom: The Ultimate Hair Growth Duo Agencies: iProspect Hong Kong, ZOO Allies |
31. Best Use of Personalisation Strategies
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Standard Chartered Bank (Hong Kong) Fly Moments Campaign Agencies: dentsu Hong Kong, Accenture Song, Adzymic |
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Standard Chartered Bank (Hong Kong) Salary Intelligence – Bonus Saver Performance Engine Agencies: dentsu Hong Kong, Hungry Digital |
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The Coca Cola Company Cracking the Mealtime Code: Coca-Cola’s Omnichannel Demand Engine Agencies: WPP Media,The Trade Desk |
32. Best Use of Social Media
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PARKnSHOP Find Out Your FBTI Food Personality Agency: iDEER |
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Ascott DiscoverASR DiscoverASR Mid-Year Sale Agency: Assembly |
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Hong Kong Disneyland Hong Kong Disneyland 20th Anniversary – “The Most Magical Party of All” Agencies: Zenith HK, APX Exchange Hong Kong |
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Promise Finance Go Smart! Agencies: WPP Media, Cheil Pengtai |
33. Best Use of Visual Storytelling
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Swire Properties Pacific Place Ticket to Christmas Agencies: Voltage X, Oink Oink |
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Hang Seng Bank Hang Seng Anti Fraud Band Agency: BYFA Consultancy |
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Cityplaza Hong Kong Cityplaza “Sweetmas” Agencies: ANON, Boxing Promotions, Fevaworks |
34. Best Martech for CRM
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WPP Media |
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JuicySuite |
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PRIZM Group |
35. Best Martech for Programmatic Advertising
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WPP Media |
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PRIZM Group |
36. Best Martech for eCommerce
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Assembly |
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WPP Media |
38. Best Martech for Creative Content and Storytelling
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WPP Media |
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Admazes |
39. Best Martech for AI-Driven Analytics and Insights
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WPP Media |
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Digitas Hong Kong |
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Admazes |
40. Best Martech for Performance Marketing
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WPP Media Hong Kong GSO Team (Generative Search Optimization) |
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Assembly |
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PRIZM Group |
42. Martech Team of the Year (Agency)
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WPP Media |