2022 JUDGE PROFILE

Villie Tsang

VP, Growth and Customer Engagement, Head of Global Digital Strategy
KEF

Villie Tsang, trained in design thinking and innovation management with 18+ years of experience, expanded her professional career from brand and communication, to innovation strategy to building an award-winning media start-up. Currently, VP of Growth and Customer Engagement, and the Head of Global Digital Strategy for KEF Audio and GP Batteries, spearheading digital transformation and change management through driving new growth opportunities across the business. She has extensive experience building digital ecosystems to drive holistic customer experience management for direct-to-consumer e-commerce landscape. Recently, Villie has also expanded into Web 3.0 strategies to build loyalty and communities for brands.

 Villie’s passion still lies in Web 3.0, design, arts and culture in the field of editorial content. She founded the content partnership platform SoundofLife.com as a passion project while at KEF. For leisure, she enjoys travelling, gaming, binge-watching and geeking out with Lego.

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