2023 JUDGE PROFILE
Samuel Fung
Vice President, Product and Marketing
Starbucks Asia Pacific
Samuel Fung is a seasoned professional with vast experience across industries, including retail, consumer packaged goods, food and beverage, sourcing and chemical. He is overseeing marketing, retail lobby and digital customer experience across 15 markets for Starbucks Coffee Asia Pacific, leading regional marketing campaigns, brand partnerships, loyalty and digital programmes, and category business for packaged coffee and retail merchandise.
Samuel has more than 24 years of experience in the areas of retail marketing, business process and system re-engineering, organization transformation, business development, and enterprise project management. Before joining Starbucks, he led the PMO at Levi Strauss, Bayer, and Schick. He graduated from Maastricht University, and Hong Kong University of Science and Technology.
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Frankie Li
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Lee Kum Kee
Lance Tsang
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Andrew Li
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Dorothy Cheung
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Kathy Chung
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Sumanna Chan
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Eric Chan
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Samuel Fung
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