Min Lai

2024 JUDGE PROFILE

Former Head of CRM and Digital
BEYORG

Min Lai designs and implements digital, ecommerce, and CRM strategies for multinational corporations, transforming single channel online sites to multi-faceted market retailers and building a loyal customer base.

Min has dedicated over 18 years to expanding online retail experiences and CRM coverage across Asia Pacific. With a special focus on Greater China, Min has led digital transformations, run digital branding campaigns, launched and optimized direct ecommerce sites and ecommerce marketplaces like Tmall, Kakao Gifting, Amazon, implemented CRM eco systems and loyalty programs and incorporated her passion for data driven digital strategy.

An early adopter of ecommerce platforms in China for international brands, Min and her teams launched more than 10 flagship stores on Tmall, JD, Red and other major platforms. Having 5 consecutive target beating 11.11 events, 5 mid-year sales, and Super Brand Days under her belt, Min is an expert in the Chinese ecommerce eco system and understands the intricacies and rules of each platform.

Being part of the digital evolution force in the companies she worked for, Min understands the internal and external challenges and has first-hand experience working with various departments and country teams within the company. Min has successfully managed external agencies, ochestrating smooth execution of digitalization.

Leading CRM and Digital for BEYORG Beauty, Min has renewed her passion in developing CRM strategy to build loyalty and drive customer lifetime value based on meticulous data mining. During challenging times for retail, the role of CRM is ever more important and Min is embracing the opportunity to continue exploring this new interest at an organic beauty and wellness brand that she takes pride in building up.