Kennie Tang is a seasoned Digital Strategist with over 18 years of experience in developing data-driven digital strategy across industries from the music media business to multinational marketing agencies focusing on customer engagement, CRM, content and influencer marketing. Kennie previously worked for Warner Music Asia leading the regional digital strategy to promote Warner Music Artists & digital music content. In earlier years, Kennie worked for various digital agencies in Hong Kong specialising in web technology and CRM initiatives. Kennie is currently the Vice President – Digital and E-commerce of Langham Hospitality group, overseeing E-Commerce performance and driving full funnel digital marketing campaigns.