Isabelle Piffard

Marketing Director

Campari Korea

Isabelle Piffard is a passionate brand builder and strategic leader with over a decade of experience building premium spirits brands across Asia. Driven by a deep belief in the power of culture and creativity, she is a specialist in translating global strategy into local impact. She has worked across multiple markets with Pernod Ricard before joining Campari Group, first in Hong Kong and now leading all marketing for Campari Group in Korea. To the panel, Isabelle brings a sharp, consumer-first perspective and a proven ability to evaluate bold, culturally-relevant marketing that drives real brand equity.