2023 JUDGE PROFILE

Freda Ng

Chief Digital Officer, Watsons International
Chief Customer & Digital Officer – Watsons Hong Kong
A.S. Watson Group

Freda Ng is the Chief Customer & Digital Officer of Watsons Hong Kong and the Chief Digital Officer of Watsons International with a passion for digital transformation and customer-centric strategy.  Freda leads Watsons Hong Kong’s customer strategy, and drives digital growth across 7 markets in Asia for Watsons brand through a combination of offline and online initiatives and experience-driven digital innovations.

With over two decades of leadership experience, Freda has held senior positions at leading organizations such as EQT Partners, a Swedish Private Equity firm, and McKinsey & Company, where she worked as a management consultant. In her current role, Freda leads a team responsible for delivering superb customer experience to drive acquisition, engagement, loyalty and advocacy, and responsible for over 40 online platforms in Asia, delivering business results and enhancing brand equity and integrated O+O customer experience.

Freda holds an Executive MBA from HKUST-Kellogg and a Bachelor of Business Administration in Professional Accountancy from The Chinese University of Hong Kong. She is a member of the Hong Kong Institute of Certified Public Accountants and currently serves as a board member at Junior Achievement Hong Kong.

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