Frankie Li

Global VP, Category Marketing

Lee Kum Kee International Holdings

Frankie Li is the Vice President of Global Category. He is responsible for driving global category strategy, brand building, and innovation. With over 20 years of international marketing experience, Frankie has held leadership roles in the UK, China, and Hong Kong.

Prior to joining Lee Kum Kee, Frankie held senior positions at Reckitt and Procter & Gamble, where he led regional and global initiatives across multiple categories. Known for his strategic thinking and cross-cultural leadership, he is passionate about driving growth through consumer insights, portfolio focus, and digitally enabled go-to-market excellence.