2022 JUDGE PROFILE
Birgitta Tam
Head of Customer Digital Experience
The Hong Kong Jockey Club
Birgitta Tam is the Head of Customer Digital Experience of The Hong Kong Jockey Club, driving the digital transformation strategy “HKJC Smart Platform 2.0” on the end-to-end wagering customer journey from acquisition, on-boarding, engagement to CRM and customer services. She has introduced various new initiatives in HKJC to enhance the omni-channel experience, including personalized experience on betting apps, HKJC branded OTT service, FinTech ePayment solution, customer loyalty and customer self-service portal.
Birgitta is a digital experience strategist with a decade of successful experience. She leads the development of digital strategy, value proposition, roadmap and project delivery to enhance experiences for over 2 million+ customers via front-end customer experience design, content strategy, social media marketing, data analytics, AI technology and FinTech.
View Other Judges’ Profile
Winnie Chan
Head of Marketing
Atome
Ken Lee
Head of Digital
AIA Hong Kong and Macau
Yvonne LeUNG
Director of Customer Transformation & Growth
Bupa International
Fiona Tin
Head of Marketing, Fragrance and Beauty Products Division
CHANEL Hong Kong and Macau
Dominic Siu
General Manager, Head of Data Analytics & Digital Transformation
Dah Sing Bank
Antony Yiu
FORMER Senior Vice President, Head of Digital Acquisitions & Martech
DBS Bank (Hong Kong)
Jan Harling
New Customer Acquisition Director APAC
foodpanda
David Wei
Head of Digital
FrieslandCampina
Lydia Yau
Associate Director, Marketing & Digital Development
Green Monday
Katrina Tse
Cluster Director of Digital Marketing
Hyatt Hotels Corporation
Jonathan Wan
Director, Customer Experience, Data Analytics and Marketing
Japan Airlines Co.
Villie Tsang
VP, Growth and Customer Engagement, Head of Global Digital Strategy
KEF
Cindy Chan
Digital Director
Mars Pet Nutrition U.K
Franklin Law
Head of Marketing
Ocean Park Hong Kong
Philip Chau
Vice President, Head of Marketing
Regal Hotels International
Bonnie Mak
Associate Director, Head of eStore Online Group
Samsung Electronics Hong Kong
Murphy Lam
Associate Director, Marketing, Clé de Peau Beauté
Shiseido Hong Kong
Khim Lynn Tan
Head of Digital Marketing, SEA
Sony Electronics
Devendra Shivhare
Head of Marketing Technologies, Asia
The Coca-Cola Company
Birgitta Tam
Head of Customer Digital Experience
The Hong Kong Jockey Club
Ryan Purkey
Head of Digital
Tanner De Witt
Carmen Leung
Director, Global Phy-gital Retail Marketing
Timberland
Alin Dobrea
Head of Marketing Strategy, Marketing Solutions and Partnerships
ZALORA Group