2024 JUDGE PROFILE

Alexandra Lo

Head of Digital and Consumer Engagement
Nestlé Hong Kong

Alexandra Lo is currently the Head of Digital & Consumer engagement of Nestle Hong Kong. She leads the overall Nestle Omnichannel ecosystem & consumer experience including digital transformation, data – driven consumer journey optimization and e commerce strategy across categories in Nestle Hong Kong.

She has launched numerous “first in market” digital initiatives through the adoption of new technologies, big data and smarter integrated digital approach that reaped over 200 local and international awards when she was in Wyeth Nutrition Hong Kong. In 2014, she was crowned as the individual winner of Digital Marketer by the Hong Kong Association of Interactive Marketing.

As one of the digital pioneers in the industry, Alexandra is often invited to speak at industry and universities to inspire a new generation of digital marketers. And she is currently an executive committee of HKAIM – Hong Kong Association of Interactive Marketing , serving the digital industry and community.  She holds an Executive MBA ( EMBA ) degree from CUHK.

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