2023 JUDGE PROFILE
Aidan Bonel
Head of Data & Experience – Global Marketing
Credit Suisse
Aidan Bonel is the head of Data & Experience, Global Marketing at Credit Suisse.
With over 20 years of experience, Aidan has built and led digital marketing and digital product/platform teams throughout his career in Hong Kong, Tokyo, London and New York.
Having worked across Wealth Management, Investment Banking and Asset Management, in functions as diverse as Marketing Data Science, User Experience, Digital Platform, Branding, Marketing and Information Technology he has developed a deep understanding of digital delivery processes and customer experience value chains.
Aidan is driven by a passion for strategy & design, building engaging experiences through insights and content that drive competitive advantage. Aidan and his team work at the intersection of customer and business value using data and insights to drive and optimize meaningful and relevant customer experiences.
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