2023 JUDGE’S PROFILE

Vaibhav Arora

Vice President , Ecommerce
WOW Skinsciences

Vaibhav Arora is an experienced Ecommerce leader with over a decade of experience spanning E-Commerce, D2C, BPC & Healthcare industries in functional roles spanning P&L ownership, Retail Planning and Scaling 0-to-1 Private Brands. In his current role, he heads the Ecommerce business for WOW House of brands – WOW Skinscience, WOW Lifescience, Nature Derma and Body Cupid- which is a leading Indian D2C player in BPC and Health & Wellness space present across 15+international locations. In the past, he has led Grocery and Health & Personal Care businesses for Cloudtail India (Indian Ecommerce retailer) managing P&L of 2500cr.

Previously he led Private Brands – Fashion Accelerator business for Cloudtail where his team launched and scaled 75 Private Brands across Apparel, Footwear and Fashion Accessories categories, launched 12K+ products in a short span of 3 years. Some of these Private brands became category leaders at Amazon India Marketplace.