2020 JUDGE’S PROFILE
Anusha Babbar
Global Director – Ecommerce Health & Well Being and Data Driven Marketing
Unilever
Anusha Babbar is a senior director leading Health & Well Being ecommerce and Data Driven Marketing for Unilever globally. Previously Anusha led ecommerce for South East Asia and Australasia and was responsible for defining and executing Unilever’s eCommerce strategy across the region. She led the set up of Unilever’s ecommerce organization in the region for 7 markets and also established strategic partnerships with key ecommerce retailers in the region.
After completing her MBA from Indian Institute of Management Bangalore in 2003; Anusha started her FMCG career in marketing with P&G in Singapore. With P&G she worked in Singapore, India and UK leading well-loved billion dollar brands in feminine care, baby care and fabric care categories. She has been working in ecommerce since 2006 and has experience in developed and emerging markets.
Anusha lives in Singapore with her husband and two kids. She loves travelling and reading.
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