2025 Winners

PR Awards Overall Champion - Brand

Geneco

PR Awards Overall Champion - Agency

Golin

1. Best Anniversary Campaign

GOLD

ION Orchard
Campaign: Celebrating 15 years of ION Orchard
Agency: TEAM LEWIS

SILVER

Jetstar
Campaign: Soar for Singapore
Agency: AKA Asia

BRONZE

The Ascott Limited (Ascott)
Campaign: Ascott Unlimited
Agency: Sandpiper

2. Best Change Management Strategy

GOLD

Nestlé Malaysia
Brand: Maggi®
Campaign: Maggi® Sah Malaysia – For Malaysians, By Malaysians
Agencies: Golin Singapore, Weber Shandwick Malaysia, Digitas Malaysia, OpenMind Malaysia, VML Malaysia

SILVER

Singapore Life
Brand: Singlife
Campaign: Singlife Sure Invest Cessation

BRONZE

Alibaba Cloud
Campaign: Alibaba Cloud’s Local Media Engagement for Paris Olympics 2024
Agency: Arcis Communications

3. Best Corporate Affairs Strategy

GOLD

Luxury Group by Marriott International, Asia Pacific excluding China
Campaign: Savor the Journey
Agency: FINN Partners

SILVER

Indosat Ooredoo Hutchison
Campaign: Indonesia AI Day

BRONZE

Advance Intelligence Group
Brands: Atome, ADVANCE.AI
Campaign: Supporting Advance Intelligence Group From a Startup to a US$2bn Financial Powerhouse
Agency: Ellerton & Co. Public Relations

4. Best CSR Communications

	GOLD Air Selangor Campaign: Sesama Mara (Together We Move Forward)
	GOLD Delivery Hero Philippines (DHPI) Brand: foodpanda Philippines Campaign: Ka-pandaBIZ: Women on Wheels (WoW) Agency: Hapinoy (At1ndahan)
	SILVER Marina Bay Sands Brand: Sands Cares Campaign: Sands for Singapore Charity Festival 2024
	BRONZE Club Med, Mandai X Brand: Ranger Buddies Campaign: Start A Wave of Change

5. Best Employee Engagement / Internal Communications

GOLD

DHL
Campaign: The Haunting Click

SILVER

DBS Bank
Campaign: Best of Us: Empowering Me, We, and E!

BRONZE

Grab
Campaign: G/AI Sprint by Grab Internal Communications Team

6. Best Engagement for a Targeted Community

GOLD

Geneco
Campaign: #VoyageToProsperity

SILVER

Hong Kong Tourism Board
Campaign: Hello Good Fortune
Agencies: MSL Thailand

BRONZE

Unilever Vietnam
Brand: Lifebuoy
Campaign: Lifebuoy Back-to-school 2024 Campaign
Agencies: Creativehunts Vietnam, Mindshare

7. Best Event-Led PR Campaign

GOLD

Crunchyroll
Campaign: Crunchyroll Brings Anime to Life at AFA 2024
Agency: Eastwest Public Relations

SILVER

Garnier
Campaign: Garnier Green Academy
Agency: Gusto Collective Singapore (Formerly known as Mercury Integrated)

BRONZE

TOKEN2049
Campaign: Showcasing the TOKEN2049 event in Singapore as the definitive global platform for crypto and finance industry convergence.
Agency: Wachsman

8. Best Experiential PR Campaign

GOLD

Geneco
Campaign: The Magic of Hope

SILVER

alc-eze
Campaign: World’s First Hangover Free Bar
Agency: CampaignLab

BRONZE

PCCW OTT (Singapore)
Brand: Viu
Campaign: Xperience Party
Agencies: Hide and Seek Communications, Lemon8 Productions

9. Best Insights-Driven PR

GOLD

McDonald’s Singapore
Campaign: Lovin’ Me – A Youth Mental Wellness Initiative
Agency: Golin Singapore

SILVER

Avon Cosmetics
Brand: Avon Philippines
Campaign: Feel Yourself to Fight Breast Cancer
Agencies: EON The Stakeholders Group, Pep Squad Events and Marketing Services

BRONZE

Kimberly-Clark Malaysia
Brand: Kotex
Campaign: Kotex Elimin8tors: Malaysia’s historic title sponsorship deal for all-female esports team
Agency: Ogilvy Malaysia

10. Best Launch / Re-Launch Campaign

GOLD

Pizza Hut
Campaign: Cheesy 7 Phase 2 – Good Made Greater
Agency: TEAM LEWIS

SILVER

Ministry of Education, Culture, Research and Technology, Republic of Indonesia
Brand: Indonesian National Museum
Campaign: Post Fire – Reopening of Indonesian National Museum, #MNIBukaKembali (Eng: #MNIReopen)
Agencies: Evlogia Advisory, Komunikasee PR

BRONZE

Skyline Luge Kuala Lumpur
Campaign: #CubaTryLuge
Agency: VoxEureka

11. Best Media Relations Strategy

GOLD

Luxury Group by Marriott International, Asia Pacific excluding China
Campaign: Savor the Journey
Agency: FINN Partners

SILVER

Mount Faber Leisure Group
Brand: Singapore Cable Car
Campaign: Singapore Cable Car 50th Anniversary
Agency: PRecious Communications

BRONZE

The Walt Disney Company
Campaign: Disney Content Showcase APAC 2024
Agency: Golin Singapore

12. Best PR by an In-House Communications Team

GOLD

Merlin Entertainments
Campaign: Pesto the king penguin

SILVER

Malaysia Aviation Group
Campaign: A330neo Entry Into Service

BRONZE

NTUC Club
Brand: My Golf Kaki
Campaign: My Golf Kaki: Golf for All, Golf for Good

13. Best PR Campaign - Start-Up / Small Business

GOLD

Advance Intelligence Group
Brands: Atome, ADVANCE.AI
Campaign: Supporting Advance Intelligence Group From a Startup to a US$2bn AI Powerhouse
Agency: Ellerton & Co. Public Relations

SILVER

Vow
Brand: Forged
Campaign: Launching the World’s First Cultured Japanese Quail in Singapore – Forged
Agency: bSIDE

BRONZE

SME Bank Malaysia
Campaign: SME Bank Podcast – We Hear You

14. Best PR Campaign - Thought Leadership & Reputation Management

GOLD

Singapore Life
Brand: Singlife
Campaign: Reimagine Health

SILVER

DP World
Campaign: The Journey to Top Voice: Growing Glen Hilton’s Online Presence
Agency: Edelman Singapore

BRONZE

Sun Life Malaysia
Campaign: InsureLit Campaign

15. Best PR Campaign for a Specific Audience

GOLD

Marshall Cavendish Education
Campaign: MCE in Central Asia

SILVER

Geneco
Campaign: #VoyageToProsperity

BRONZE

Bank of the Philippine Islands
Campaign: BPI #ProudtoBePartofIt Campaign

16. Best PR Campaign: B2B

	GOLD DBS Bank Campaign: Pivotal: How treasury and finance enable the new era of globalisation Agency: Financial Times
	SILVER Lazada Campaign: Lazada Convergence Forum 2024 Agency: We. Communications
	BRONZE CGS International Campaign: Elevating Connections: The CGS International Securities Singapore Brand Launch That Engaged B2B Audiences
	BRONZE Telkomsel Campaign: #PastiAdaSolusi

17. Best PR Campaign: Banking / Financial Services

GOLD

CGS International
Campaign: CGSI – Creating Asia’s Goldman Sachs
Agency: Financial PR

SILVER

Bank of the Philippine Islands
Campaign: BPI Sustainability Awareness Month 2024 Media Briefing

BRONZE

Bank Saqu
Campaign: Campaign Hari Menabung (Eng: Savings Day Campaign)
Agency: Evlogia Advisory

18. Best PR Campaign: Beauty & Wellness

	GOLD Garnier Campaign: Garnier Green Academy Agency: Gusto Collective Singapore (Formerly known as Mercury Integrated)
	SILVER Avon Cosmetics Brand: Avon Philippines Campaign: International Women’s Day 2024: Speak Out Against Violence and Shine Bright for Women in Need
	BRONZE L’Oréal International Distribution Singapore Campaign: Ralph’s Club: From Singapore to New York Agency: Gusto Collective Singapore (Formerly known as Mercury Integrated)
	BRONZE Watsons Philippines Campaign: Watsons Summer Campaign Agency: Spark It Philippines

19. Best PR Campaign: Electronics & Gadgets

GOLD

CloudMosa
Brand: Cloud Phone
Campaign: CloudMosa’s call to “Cloud Up” the next billion internet users
Agency: The Hoffman Agency

SILVER

DITO Telecommunity
Campaign: DITO Home 5G WOWFi
Agency: M360° PR+Activations Agency

BRONZE

PLDT – Smart
Campaign: PLDT: 95 years of meaningful connections for Filipinos

20. Best PR Campaign: Entertainment

GOLD

Crunchyroll
Campaign: Crunchyroll Unleashes Shock, Awe, and Anime at AFA 2024
Agency: Eastwest Public Relations

SILVER

StarHub
Campaign: StarHub Football for All
Agency: AKA Asia

BRONZE

Marina Bay Sands, The Walt Disney Company
Campaign: Igniting blue carpet fever with a star-studded 2024 Disney APAC Content Showcase

21. Best PR Campaign: F&B

	GOLD Hyundai Motor Group Brand: Na Oh Campaign: Hyundai’s first seed-to-table concept restaurant, Na Oh in Singapore Agency: PURPLE
	SILVER Suntory Global Spirits Brand: ROKU Gin Campaign: The House of Suntory Launches First Limited-Edition ROKU Gin, ROKU Sakura Bloom Edition Agency: INK PR
	SILVER Tirta Fresindo Jaya Brand: Teh Pucuk Harum Campaign: Teh Pucuk Harum signature event of Pucuk Coolinary Festival as the must-attend festival of the year.
	BRONZE Oatside Campaign: Hot Takes with OATSIDE Coffee Agency: Grayling

22. Best PR Campaign: Fashion & Apparel

GOLD

Gentle Monster
Campaign: Jentle Salon Collection Launch
Agency: Access Communications

SILVER

Avon Cosmetics
Brand: Avon Philippines
Campaign: Avon Intimate Apparel: Shaping Women Who Shape The World
Agencies: EON The Stakeholders Group, Aika Events & Productions

BRONZE

ASICS
Campaign: ASICS Malaysia x SneakerLAH x MAMEE collaborates to launch the ASICS SKYHAND™ OG “MAMEE MONSTER”
Agency: INK PR

23. Best PR Campaign: FMCG

GOLD

Kenvue
Brand: Listerine
Campaign: Listerine Swish & Makan
Agency: Mad Hat Asia

SILVER

Unilever
Brand: Magnum Singapore
Campaign: Magnum AI Pleasure Express
Agencies: Golin Singapore, Jack Morton Singapore

BRONZE

Unilever
Brand: OMO
Campaign: OMO Capsule – Tender Bouquet (Đoá Hoa Dịu Dàng, Gu Quà Nàng Ưng)
Agencies: Biz-Eyes Communication Agency, The A List, Mindshare, Elyx

24. Best PR Campaign: Government / Public Services

GOLD

Sentosa Development Corporation
Campaign: Sentosa Sensoryscape Launch Campaign
Agency: We. Communications

SILVER

Air Selangor
Campaign: Tariff Adjustment Communication Plan

BRONZE

The Indonesian Ministry of Health
Campaign: Ayo Sehat Festival 2023 and 2024
Agency: Brightminds Communications

25. Best PR Campaign: Healthcare & Pharmaceuticals

GOLD

Roche
Brand: Roche Diagnostics
Campaign: Everyone Deserves To Get Tested
Agency: Edelman Singapore

SILVER

Duke-NUS Medical School
Campaign: The quest for longevity

BRONZE

Reckitt Benckiser (Malaysia)
Brand: Dettol
Campaign: Dettol Malaysia Championing Hygiene Practices
Agency: Continuum PR

26. Best PR Campaign: Lifestyle & Travel

GOLD

Hong Kong Tourism Board
Campaign: Hello Good Fortune
Agency: MSL Thailand

SILVER

Jetstar
Campaign: Soar for Singapore
Agency: AKA Asia

BRONZE

Thrifty
Campaign: Backseat Bandmates
Agencies: CampaignLab, Mustard, Involved Media

27. Best PR-led Integrated Communications

GOLD

McDonald’s Singapore
Campaign: Lovin’ Me – A Youth Mental Wellness Initiative
Agency: Golin Singapore

SILVER

Mount Faber Leisure Group
Brand: Singapore Cable Car
Campaign: Singapore Cable Car 50th Anniversary
Agency: PRecious Communications

BRONZE

AIA Singapore
Campaign: AIA Ultimate Critical Cover (AIA UCC)

28. Best Regional PR

GOLD

Garnier
Campaign: Garnier Green Academy
Agency: Gusto Collective Singapore (Formerly known as Mercury Integrated)

SILVER

General Mills
Brand: Häagen-Dazs
Campaign: Häagen-Dazs x Emily in Paris
Agency: Mad Hat Asia

BRONZE

Banyan Group Residences
Brand: Garrya Residences Phuket
Campaign: Banyan Group launches “Garrya Residences Phuket”, a New Beachfront Wellness Living Concept
Agencies: GHC Asia, VivaldiPR

29. Best Use of Advocates

GOLD

Nestlé Malaysia
Brand: Maggi®
Campaign: Maggi® Sah Malaysia – For Malaysians, By Malaysians
Agencies: Golin Singapore, Weber Shandwick Malaysia, Digitas Malaysia, OpenMind Malaysia, VML Malaysia

SILVER

Hong Kong Tourism Board
Campaign: Of Course, Hong Kong
Agency: Perceptions

BRONZE

Reckitt Philippines
Brand: Durex
Campaign: Durex Pride #ComeTogether
Agency: Spark It Philippines

30. Best Use of Celebrities / Influencers

GOLD

Cartier Singapore
Campaign: Cartier Trinity 100
Agency: Gusto Collective Singapore (Formerly known as Mercury Integrated)

SILVER

L’Oréal International Distribution Singapore
Campaign: Ralph’s Club: From New York to Singapore
Agency: Gusto Collective Singapore (Formerly known as Mercury Integrated)

BRONZE

Bank Central Asia (BCA)
Campaign: Gebyar BCA Merah Putih: Indonesia Banget!
Agency: Artemis Indonesia

31. Best Use of Content

GOLD

Thrifty
Campaign: Backseat Bandmates
Agencies: CampaignLab, Mustard, Involved Media

SILVER

Garnier
Campaign: Garnier Green Academy
Agency: Gusto Collective Singapore (Formerly known as Mercury Integrated)

BRONZE

Faculty of Science, National University of Singapore
Campaign: Faculty of Science Annual Report 2024: Special Edition

32. Best Use of Influencer Marketing (B2B)

GOLD

LinkedIn
Campaign: “At the Table” : Content That Earned A Feature Series in The Business Times
Agency: Golin Singapore

SILVER

PCCW OTT (Singapore)
Brand: Viu
Campaign: Xperience Party
Agencies: Hide and Seek Communications, Lemon8 Productions

BRONZE

CloudMosa
Brand: Cloud Phone
Campaign: CloudMosa’s call to “Cloud Up” the next billion internet users
Agency: The Hoffman Agency

33. Best Use of Micro/Niche Influencers

	GOLD FrieslandCampina Brand: Friso Campaign: Friso Good Poop Matters, Baby! Agency: Grayling
	SILVER Geneco Campaign: here. sunrise x sunset
	SILVER Hong Kong Tourism Board Campaign: Of Course, Hong Kong Agency: Perceptions
	BRONZE Singtel Campaign: Shining Bright from Singapore to Paris Agency: Akanga Film Asia