2027 Judge's Profile

Rena Tan

Head of Brand and Corporate Communications

Singapore Management University

Rena has spent over 28 years leading transformative and branding campaigns for global giants MTV Asia, Randstad and Singapore Tourism Board, driving business growth and shaping their market dominance. Her marketing and branding expertise spans across numerous disciplines such as product development, licensing & merchandising, TV and radio production, advertising, events management, branding strategy, digital marketing, and content development.

Passionate about harnessing the transformative power of AI, Rena has spent the last 7 years spearheading digital transformation initiatives. Whether it’s building content engines that generate leads or shaping powerful brand narratives, her mission is to create lasting impact. Since 2018, well before ChatGPT hit the scene, Rena has been harnessing the power of AI to transform sales, marketing, and communications workflows.

As a forward-thinking “martecheter”, Rena continuously seeks innovative solutions to complex challenges, with the aim to drive positive change, efficiency and growth.