2027 Judge's Profile

Alex Haigh

Managing Director, Asia Pacific

Brand Finance

Alex’s background mixes finance and marketing as a chartered accountant and chartered valuer on the one hand and, on the other, a brand strategy and evaluation consultant with 13 years’ experience advising clients on the effectiveness and return of their brand strategies and marketing investment. He leads the APAC teams for Brand Finance, the London-headquartered brand strategy and evaluation consultancy which specialises on measuring, managing and maximising the value of brands.