2022 JUDGE’S PROFILE

Head of Marketing (Hong Kong, Taiwan & Macau)
LEGO

Kenny Sham is currently the Head of Marketing of LEGO leading Digital, Branding, Retail, Community & Theatrical content marketing for Hong Kong, Taiwan & Macau region. He is also one of the key leadership members in the APAC LEGO Marketing team leading the overall APAC marketing direction.

He has all-rounded experiences in both sales and marketing across FMCG, Healthcare, Personal care and Toy industry in multiple APAC markets. Having worked across various Global brands, he has strong belief in creating powerful marketing campaigns by combining local consumer insights creatively with global brand story and convert the brand desire to real sales in virtual or physical retail channel.

On the personal front, Kenny is an active public speaker/lecturer in local business community and tertiary education institute. He is currently the company consultant for multiple local brands and SMEs advising them on company vision and growth strategy. He also places a strong focus on mentorship to develop the local future business leaders while also devoting himself on supporting NGOs that work on children causes and children rights.