2025 Judge's Profile

Dissabhat Jirasapbhakarn, Co-founder of Medium Rare Digital, is a digital marketing expert who combines innovative strategies with a commitment to social impact. As Vice President of Marketing Strategy at Siam Commercial Bank, he led a digital lending initiative that achieved a 490% increase in applications and directed the award-winning SCB EASY app campaign. He also serves as a special instructor at Chiang Mai University, leveraging data-driven insights to create impactful narratives that drive business growth. His contributions have been recognised with multiple industry awards for excellence in brand strategy, data-driven marketing, and social impact.