2025 Judge's Profile

With a background in brand strategy, communications, and marketing, Darrelle has diverse experience across various industries and brands in both the private and government sectors.

Starting her career in a PR agency specialising in international sports events, Darrelle went on to manage the Brand & Marketing team in a Singaporean SME that developed and sold portable speakers to over 30 countries. Following that, she was appointed Marketing Director, APAC, at the Women’s Tennis Association (WTA), leading the brand, marketing, and communications strategy in the region.

She moved on to EDB to work on a whole-of-government brand strategy project and later led the Events & Partnerships team, working on global business conferences such as the Bloomberg New Economy Forum.

Currently, Darrelle is the Head of Brand at the Singapore Sports Hub, directing brand development efforts to showcase its venues, facilities, and events across the sports, entertainment, lifestyle, and community pillars.