2025 Judge's Profile

Cindy Lim is the Head of Communications, Digital & Marketing at the Singapore Symphony Group, which manages the Singapore Symphony Orchestra (SSO) and its family of orchestras and choruses. The company also owns and makes its home at Victoria Concert Hall.

In her current role, Cindy oversees sales, advertising, digital media, brand, content, customer research, and communications. The company has since increased its digital reach to over 6 million views a year, with significant growth in social media engagement. Since 2022, ticket revenue and attendance have been the highest in the company’s history.

Since 2021, Cindy has been serving on the Council and EXCO of the Institute of Public Relations of Singapore, where she is currently Honorary Secretary. Cindy holds a Bachelor of Arts (Honours) degree in English and Economics from the National University of Singapore.