2025 Judge's Profile

Abhinit is a strategy leader with 17 years of work experience across leading advertising agencies in Singapore and India.

Currently, he is the Executive Strategy Director at TBWA\Singapore, leading strategy for Singapore Airlines, Hilton & Mandai Wildlife Reserve. In his past stints, he has led strategy for iconic brands such as Heineken, McDonald’s, Volkswagen, Skoda, Twitter, P&G (Head & Shoulders, Oral-B), Unilever (Vaseline, Comfort, Lux, Pond’s) and Johnson & Johnson (OneTouch).

Throughout his advertising career, he has won several prestigious marketing effectiveness awards.

He is also a frequent jury member for esteemed global and regional marketing & advertising awards, evaluating excellence in creativity, strategy and effectiveness.

Abhinit also has more than 10 years of experience as a guest lecturer in reputed institutes such as Miami Ad School, NTU Wee Kim Wee School of Communication, SMU Lee Kong Chian School of Business, Leeds University Business School and Mudra Institute of Communications Ahmedabad, teaching subjects related to marketing, branding, advertising and strategic planning.