This category is open to agencies / consultancies that provide ideas, strategies and executions of brand identity and designs for their clients.

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This category is open to agencies that create or provide strategic content across channels such as websites, social media, e-newsletters, white papers etc. for their clients.

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This category is open to agencies that provide creative ideas, designs and executions for advertising purposes across all media platforms.

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This category is open to agencies that provide digital solutions, strategies and executions for their clients’ marketing and advertising purposes.

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This category is open to agencies that provide event marketing solutions such as exhibitions, B2C and B2B events for their clients.

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This category is open to agencies that provide experiential marketing solutions such as brand activations, sensory interactions, audience participation events etc. for their clients.

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This category is open to agencies that handle the full-range of marketing and/or advertising solutions, from creative concept to implementation and tracking of results. The Full Service Agency should be able to offer a minimum of three marketing platforms in-house.

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This category is open to any independent agency with any specialism. An agency can be deemed independent when it is not part of an agency network and is not owned by an agency holding company, a conglomerate or any other big agency or parent company.

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This category is open to agencies that provide their clients with ideas, strategies and the execution of marketing and / or advertising campaigns with social media influencers.

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This category is open to agencies that provide advertising and/or marketing solutions for their clients by successfully integrating three or more marketing platforms, be it through their industry partners or in-house. An Integrated Marketing Agency should offer the conceptualisation and management of an integrated campaign across a range of verticals.

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This category is open to agencies that provide commissioned market research for their clients.

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This category is open to agencies that provide media planning, buying and strategy services for their clients.

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This category is open to agencies that provide strategies and executions for clients in the areas of corporate communications, public affairs, B2B, investor relations or crisis management etc.

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This category is open to agencies that provide omnichannel, demand and supply buying capabilities for their clients. They should demonstrate the successful delivery and performance of programmatic strategies and solutions.

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This category is open to agencies that offer search marketing solutions as part of their core offering to clients.

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This category is open to agencies that offer social media solutions as part of their core marketing offering to their clients.

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This category is open to agencies or units within agencies that specialise in specific business verticals for their clients’ marketing purposes. Business verticals could include areas such as education, healthcare, shopper marketing etc.

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This category recognises outstanding leadership and excellence from heads of creative agencies who have made a significant impact to their agency’s overall advertising / marketing output.

Entrants can nominate themselves or a colleague; they should show achievements against objectives and evidence of business impact in the following areas within the eligibility period:

• Creativity and innovation
• Strategic thinking
• Excellent execution
• New business wins
• Stability or improvement of the agency’s business performance
• Having built or maintained a positive working environment for their teams
• Contribution to the wider industry
• Any other exceptional achievement or work that especially merits this award

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This category recognises outstanding leadership and excellence from heads of independent agencies who have made a significant impact to their agency’s overall advertising / marketing output.

Entrants can nominate themselves or a colleague; they should show achievements against objectives and evidence of business impact in the following areas within the eligibility period:

• Creativity and innovation
• Strategic thinking
• Excellent execution
• New business wins
• Stability or improvement of the agency’s business performance
• Having built or maintained a positive working environment for their teams
• Contribution to the wider industry
• Any other exceptional achievement or work that especially merits this award

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This category recognises outstanding leadership and excellence from heads of media agencies who have made a significant impact to their agency’s overall advertising / marketing output.

Entrants can nominate themselves or a colleague; they should show achievements against objectives and evidence of business impact in the following areas within the eligibility period:

• Creativity and innovation
• Strategic thinking
• Excellent execution
• New business wins
• Stability or improvement of the agency’s business performance
• Having built or maintained a positive working environment for their teams
• Contribution to the wider industry
• Any other exceptional achievement or work that especially merits this award

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This category recognise outstanding work from an indivividual aged 35 and under*, working for a creative agency, who has made a significant impact to the agency’s advertising / marketing efforts and shows potential to be a marketing star of the future.

Entrants can nominate themsevles or a colleague; they can use one particular campaign as a case study of evidence to form their entry or can use aspects of various projects, but all work must haev taken place within the eligibility period and they must show evidence of:

• Outstanding achievement in marketing campaigns
• Creativity and innovation
• Strategic thinking
• Excellent execution
• Successful results against objectives / KPIs
• Willingness to learn and develop their range of skills
• Any other exceptional achievement or work that especially merits this award
• Manager / client testimonials are welcomed

*Individual should be aged 35 or under on the date of the awards gala night

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This category recognises outstanding work from an individual aged 35 or under*, working for an independent marketing agency, who has made a significant impact to the agency’s advertising / marketing efforts and shows potential to be a marketing star of the future.

Entrants can nominate themsevles or a colleague; they can use one particular campaign as a case study of evidence to form their entry or can use aspects of various projects, but all work must haev taken place within the eligibility period and they must show evidence of:

• Outstanding achievement in marketing campaigns
• Creativity and innovation
• Strategic thinking
• Excellent execution
• Successful results against objectives / KPIs
• Willingness to learn and develop their range of skills
• Any other exceptional achievement or work that especially merits this award
• Manager / client testimonials are welcomed

*Individual should be aged 35 or under on the date of the awards gala night

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This category recognises outstanding work from an individual aged 35 or under*, working for a social media / digital agency, who has made a significant impact to their agency’s marketing / advertising efforts and shows potential to be a social media / digital marketing star of the future.

Entrants can nominate themsevles or a colleague; they can use one particular campaign as a case study of evidence to form their entry or can use aspects of various projects, but all work must haev taken place within the eligibility period and they must show evidence of:

• Outstanding achievement in marketing campaigns
• Creativity and innovation
• Strategic thinking
• Excellent execution
• Successful results against objectives / KPIs
• Willingness to learn and develop their range of skills
• Any other exceptional achievement or work that especially merits this award
• Manager / client testimonials are welcomed

*Individual should be aged 35 or under on the date of the awards gala night

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This category recognises outstanding leadership and excellence from heads of social media / digital agencies who have made a significant impact to their agency’s overall advertising / marketing output.

Entrants can nominate themselves or a colleague; they should show achievements against objectives and evidence of business impact in the following areas within the eligibility period:

• Creativity and innovation
• Strategic thinking
• Excellent execution
• New business wins
• Stability or improvement of the agency’s business performance
• Having built or maintained a positive working environment for their teams
• Contribution to the wider industry
• Any other exceptional achievement or work that especially merits this award

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The title of “Local Hero” will be awarded to the highest performing local agency in each category. A local agency should have been established in Indonesia, and continue to operate here with Indonesia as its HQ. The agency can be affiliated with a global company as long as the ownership is independent.

This category will recognise the most successful performing network agencies across all categories. The top 5 performing networks will be shortlisted for the overall Network of the Year title with the eventual winner chosen by our independent panel of judges.