Sarah Leung

Former PR and Communications Director – APAC

Michael Kors

Sarah Leung was the PR and Communications Director for APAC at Michael Kors, responsible for the overall PR and marketing functions across markets that included Hong Kong, Macau, Taiwan, Singapore, Malaysia, Australia, Thailand, Indonesia and the Philippines.

She set up the whole PR and communications team at Michael Kors and built up brand awareness through comprehensive PR and marketing programmes. In recent years, she also built up the e-PR team to meet the changes of the fashion world and gained a lot of noise through new and innovative digital campaigns.

Before this role, she worked for a number of luxury brands, including Gucci, CELINE and Pedder Group. She has also done numerous PR events and activities for all these brands across Asia and achieved significant share of voice across the luxury sector. With almost 20 years of experience in the luxury fashion industry, she has a strong foundation in the public relations, communications and marketing fields and has helped brands maintain their status and position.

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