Judge Profile

Sarah Tam

Vice-President and Head of Customer

Blue

Sarah Tam is Vice-President and Head of Customer at Blue, Hong Kong’s first digital life insurer. She is responsible for the development and implementation of the firm’s customer growth strategies, including affinity marketing, brand and reputation management, media relations, advertising and philanthropic initiatives.

Before joining Blue, she was Global Head of Communications for Chubb Life, the international life insurance division of Chubb, where she led the firm’s global marketing and communications strategies. Before Chubb, she worked for Swiss Reinsurance. She initially joined the company as Vice-President of Communications for its life and health business, but later moved to the regional strategy team as a digital consultant, where she helped develop the firm’s strategy to enhance the customer experience leveraging technology.

Tam has held a range of marketing positions over the past 15 years, supporting diverse businesses in sales and marketing optimisation, public affairs, reputation management, crisis communications, as well as digital transformation.

She was awarded chartered marketer status from the Chartered Institute of Marketing, UK. She also holds a master of arts in online journalism from Birmingham City University, UK as well as a bachelor’s degree from the University of Hong Kong.