Judge Profile
Michael Lim
Deputy General Manager, Marketing
HK Express
Michael Lim joined HK Express during its transition to become a low-cost carrier in 2014. Previously overseeing digital marketing for long-haul, low-cost airline AirAsia X, his marketing experience over the past nine years has spanned the APAC region.
Born and raised in the US to Hong Kong Chinese parents, he studied in Australia and holds an MBA and a master’s of marketing from Griffith University. Coming from a low-cost airline pedigree, he focuses on high efficiency, high ROI, performance and data-driven marketing initiatives.
When not catching up on the latest in digital or aviation, he can be found travelling the world with his surfboards, searching for the perfect waves.
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