Judge Profile
Daisy Lam
Regional Head, Marketing Communications and Brand Management, Asia Pacific
BASF
Daisy Lam is the Asia Pacific Head of Marketing Communications and Brand Management for BASF, the world’s leading chemical company. She focuses on building brand awareness and trust to support business growth and oversees the implementation of corporate brand strategy and initiatives including advertising, brand management, corporate design, digital marketing, events and CSR activities across Asia Pacific.
Daisy has a diverse background in both B2C and B2B and has held marketing and strategic planning positions in a variety of industries ranging from tourism and consumer products to information technology, telecommunications and chemical. Before joining BASF, Daisy was the Head of Strategy for Alternative Radio Technologies at Nokia Siemens Networks.
She received her BA in English from The Chinese University of Hong Kong and MBA from the Santa Clara University in California.
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