Judge Profile

Brucemond Chan

Associate Marketing Director

Fonterra Hong Kong

Brucemond Chan is an integrated marketing professional with 20-plus years of experience in highly competitive industries where she has achieved a solid track record in building Hong Kong’s top brands, driving financial results and organisational digital transformation.

As the Associate Marketing Director of Fonterra Hong Kong, she oversees a full spectrum of marketing functions for its consumer brands, including Anmum, Anlene and Anchor. As the most senior marketer within one of Fonterra’s business units, she manages business financials and has driven Anmum and Anlene to become market leaders.

Chan embraces change and believes –“change is the law of life. And those who look only to the past or present are certain to miss the future” – a quote from John F. Kennedy. In her past two roles at Wyeth Nutrition and Fonterra, she successfully led her teams to achieve more than 100 marketing awards at both a local and global level.

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