Winners

1. Best Audience Acquisition Strategy

GOLD

Hit Awards 2018
Metro Broadcast
Prudential Presents Hit Awards 2018

SILVER

HK01 Company
HK01 Company
“Craft Your Hong Kong” Concert

BRONZE

Sky Post
Hong Kong Economic Times
Sky Post – “Smart, Healthy, Family”

2. Best Audience Retention Strategy

GOLD

Apple Daily Digital
Next Mobile
Apple Daily Digital Subscription – Retention Program

SILVER

U Magazine
Hong Kong Economic Times
Get along with U Magazine

BRONZE

Sky Post
Hong Kong Economic Times
Sky Post – “Smart, Healthy, Family”

3. Best Entertainment Platform

GOLD

U Magazine
Hong Kong Economic Times
“Be Social” by U Magazine

SILVER

ELLE
SCMP Hearst Hong Kong
ELLE Girl Program

BRONZE

Esquire HK
SCMP Hearst Hong Kong
Driver and Bossss

4. Best Launch/Rebranding

GOLD

Morning Studio
South China Morning Post
Morning Studio Launch

SILVER

Sky Post
Hong Kong Economic Times
Sky Post – Digital Rebrand

BRONZE

U Magazine
Hong Kong Economic Times
A new era of U Magazine

5. Best Engagement Strategy

GOLD

Viu
PCCW Media
No Sleep No Fomo Program Launch

SILVER

Hit Awards 2018
Metro Broadcast
Prudential Presents Hit Awards 2018

BRONZE

TOPick
Hong Kong Economic Times

6. Best Outdoor Innovation

GOLD

Causeway Bay – Russell Street Giant LED
Asiaray Media Group
COCA-COLA COOL SUMMER

SILVER

MTR advertising, Airport Express advertising, Hong Kong International Airport advertising
JCDecaux Transport
360° Experiential Journey

BRONZE

RoadShow Digital Panel
RoadShow
Launch of “The Meg” Movie

7. Best Partnership Strategy

GOLD

Sky Post
Hong Kong Economic Times
7-SIGNATURE – Dim Sum Refined – Wholehearted, Simple, Tasty

SILVER

Yahoo
Verizon Media
Yahoo eSports Game On

BRONZE

Yahoo – Only Live Once
Verizon Media
American Express® Cathay Pacific Elite Credit Card x Yahoo Only Live Once Campaign #Inspiration

8. Best Promotion Strategy

GOLD

Viu
PCCW Media
No Sleep No Fomo Program Launch

SILVER

Morning Studio
South China Morning Post
Good Morning, Hong Kong

BRONZE

HK01 Company
HK01 Company
Big Debate on Land Supply

9. Best Social Media Strategy

GOLD

Yahoo – BetterMe
Verizon Media
BetterMe CSR Campaign

SILVER

ELLE
SCMP Hearst Hong Kong
ELLE Girl Program

BRONZE

ELLE MEN
SCMP Hearst Hong Kong
ELLEMEN Presents “Road To Love”

10. Best Original Content

GOLD

HK01 Company
HK01 Company
Big Debate on Land Supply

SILVER

Viu
PCCW Media
No Sleep No Fomo Program Launch

BRONZE

Morning Studio
South China Morning Post
Good Morning, Hong Kong

11. Best Use of Branded Content

GOLD

Yahoo
Verizon Media
Wyeth PROMAMA – PROMAMA e-Learning Module

SILVER

Viu
PCCW Media
No Sleep No Fomo Program Launch

BRONZE

Yahoo – Only Live Once
Verizon Media
American Express® Cathay Pacific Elite Credit Card x Yahoo Only Live Once Campaign #Inspiration

12. Best Use of Multi-Channels

GOLD

Hit Awards 2018
Metro Broadcast
Prudential Presents Hit Awards 2018

SILVER

Harper’s BAZAAR Hong Kong
SCMP Hearst Hong Kong
BAZAAR 30th Anniversary Celebrations

BRONZE

U Magazine
Hong Kong Economic Times
Go Viral Go Live – U Magazine

13. Best Use of Technology

GOLD

Yahoo
Verizon Media
CMAB Food Truck Internet game 2018

SILVER

Hit Awards 2018
Metro Broadcast
Prudential Presents Hit Awards 2018

BRONZE

MTR advertising
JCDecaux Transport
The Power of Intelligent OOH

14. Best Use of Data-Driven Strategy

GOLD

MTR advertising
JCDecaux Transport
The Power of Intelligent OOH

SILVER

Apple Daily Digital
Next Mobile
Apple Daily Digital – Data Driven Solutions

BRONZE

Networld Technology
Toyota Hiace Campaign x Discuss.com.hk

15. Best Use of App

GOLD

Headline Jetso App
Shimba Digital (Sing Tao Group)
Headline Jetso App

SILVER

Sky Post
Hong Kong Economic Times
Sky Post App Revitalization

BRONZE

Apple Daily Digital
Next Mobile
Apple Daily Digital Subscription Promotion

16. Best Fast-Growing Media

GOLD

Yahoo – BetterMe
Verizon Media
BetterMe

SILVER

Ohpama.com
Rayma, Sing Tao Group
Ohpama 2018/19

BRONZE

Sky Post
Hong Kong Economic Times
Sky Post – “Smart, Healthy, Family”

17. Best Corporate Social Responsibility Media

GOLD

Sky Post
Hong Kong Economic Times
Sky Post – Let’s Cheer Up!

SILVER

Yahoo – BetterMe
Verizon Media
BetterMe CSR Campaign

BRONZE

01 Heart Charity Platform
HK01 Company
Good Deeds Accomplished by Great Hearts

18. Best Influential Media

	GOLD Apple Daily Digital Next Mobile Apple Daily Digital Subscription Promotion
	SILVER Viu PCCW Media Viu HK Launch
	SILVER Yahoo Hong Kong Verizon Media Yahoo Hong Kong
	BRONZE Ohpama.com Rayma, Sing Tao Group Ohpama 2018/19

19. Best Custom Event

GOLD

Apple Daily Digital
Next Mobile
Clé de Peau Beauté x DELUXE “Create Your Balance”

SILVER

Yahoo
Verizon Media
Lenovo Legion Championship x Yahoo eSports Campaign

BRONZE

Sky Post
Hong Kong Economic Times
A Childhood Dream Comes True

20. Best Result-Driven Event

GOLD

Sky Post
Hong Kong Economic Times
7-SIGNATURE – Dim Sum Refined – Wholehearted, Simple, Tasty

SILVER

MTR advertising
JCDecaux Transport
MTR advertising Soccer Fever 2018 – Hong Kong Elite eSports Soccer Cup

BRONZE

Apple Daily Digital
Next Mobile
Best Mall Awards 2018

21. Best Media Campaign – Digital

GOLD

MTR advertising
JCDecaux Transport
MTR advertising Sony《The Beauty Begins The Beauty Lasts Portrait Gallery》

SILVER

RoadShow Digital Panel
RoadShow
Promotions of Hong Kong Science Museum Exhibitions

BRONZE

MTR advertising
JCDecaux Transport
MTR advertising “Digital Diorama” Inaugurated by Samsung at MTR Hong Kong Station

22. Best Media Campaign – Experiential

GOLD

Sky Post
Hong Kong Economic Times
7-SIGNATURE – Dim Sum Refined – Wholehearted, Simple, Tasty

SILVER

Yahoo
Verizon Media
HUAWEI Branding Campaign with YUP & eSports Event

BRONZE

Cosmopolitan HK
SCMP Hearst Hong Kong
Project Campus 2019 x Levi’s

23. Best Media Campaign – Integrated Media

	GOLD Sky Post Hong Kong Economic Times 7-SIGNATURE – Dim Sum Refined – Wholehearted, Simple, Tasty
	SILVER Yahoo Verizon Media Lenovo Legion Championship x Yahoo eSports Campaign
	BRONZE Apple Daily Digital Next Mobile Oriental Watch LUX MOMENT 2018 x DELUXE
	BRONZE Sky Post Hong Kong Economic Times Chibi Maruko-chan Our Neighbourhood Scene

24. Best Media Campaign – KOL

GOLD

HK01 Company
HK01 Company
Zurich – Get ‘Z’ Go

SILVER

Apple Daily Digital
Next Mobile
Oriental Watch LUX MOMENT 2018 x DELUXE

BRONZE

Sky Post
Hong Kong Economic Times
7-SIGNATURE – Dim Sum Refined – Wholehearted, Simple, Tasty

25. Best Media Campaign – Mobile

GOLD

Headline Jetso App
Shimba Digital (Sing Tao Group)
PRIZES FOR EVERYONE Campaign 2019

SILVER

Sky Post
Hong Kong Economic Times
Sebamed Custom Channel

BRONZE

Yahoo
Verizon Media
CMAB Food Truck Internet game 2018

26. Best Media Campaign – Video

GOLD

Sky Post
Hong Kong Economic Times
7-SIGNATURE – Dim Sum Refined – Wholehearted, Simple, Tasty

SILVER

Apple Daily Digital
Next Mobile
Planters World Class Peanut Fans

BRONZE

Apple Daily Digital
Next Mobile
CNY Tips by Maltesers

27. Best Media Campaign – Out-Of-Home

GOLD

Sky Post
Hong Kong Economic Times
7-SIGNATURE – Dim Sum Refined – Wholehearted, Simple, Tasty

SILVER

MTR advertising
JCDecaux Transport<
MTR advertising “Swarovski Christmas Campaign 2018”

BRONZE

Wan Chai – Gloucester Road Chinachem Century Tower
Asiaray Media Group
“High Jumper Goodness” Giant Building Solution

28. Best Media Campaign – Print

GOLD

Sky Post
Hong Kong Economic Times
Nestlé® Carnation® Goodlifer Column

SILVER

SCMP Hearst Hong Kong
SCMP Hearst Hong Kong
Sands Macao Fashion Week 2018

BRONZE

Pioneers of China’s reform and Opening up
Hong Kong Economic Times
Pioneers of China’s reform and Opening up

29. Best Media Campaign – Social

	GOLD Ohpama.com Rayma, Sing Tao Group MathConcept 2018
	SILVER Sky Post Hong Kong Economic Times Chibi Maruko-chan Our Neighbourhood Scene
	BRONZE Apple Daily Digital Next Mobile Oriental Watch LUX MOMENT 2018 x DELUXE
	BRONZE Creative Flagship Shelter JCDecaux Cityscape FUJIFILM GFX 50R Photo Gallery at Bus Shelter