Awards Categories - The Spark Awards 2019 Hong Kong

Award Categories

1. Best Audience Acquisition Strategy

This award recognises an acquisition strategy that effectively increased the audience base over the submission period. A single campaign can be submitted as part of an overall strategy and can extend to online, digital and mobile executions.

Supporting details of this category:

Objectives and outcome.
Rationale for using the chosen medium.

2. Best Audience Retention Strategy

This award recognises excellence in maintaining readers, subscribers and audiences in a highly competitive media landscape. Judges will be looking for proactive, innovative and ground-breaking approaches to audience retention.

Supporting details of this category:

Objectives and outcome.
Rationale for using the chosen medium

3. Best Entertainment Platform

Entries should demonstrate an outstanding use of traditional and emerging platforms to engage consumers through entertaining and engaging content.

Supporting details of this category:

Objectives and outcome.
Rationale for using the chosen medium.

4. Best Launch/Rebranding

Entries should demonstrate an excellent strategic launch or rebrand of a product, brand or platform by a media owner.

Supporting details for this category:

Launch/relaunch objectives and outcome.
Channel(s) used for the launch/rebrand.

5. Best Engagement Strategy

Entries should illustrate how the customer engagement strategy helped to entertain and engage targeted audiences across all platforms – from offline to online.

Supporting details of this category:

Objectives and outcome.
Rationale for using the chosen medium.

6. Best Outdoor Innovation

Entries should demonstrate an innovative use of outdoor media which increased audience engagement and success for media owners across all outdoor channels.

Supporting details for this category:

Objectives and outcome.
Rationale for using the outdoor innovation.

7. Best Partnership Strategy

This award celebrates partnerships between a media platform and a client service, channel or product which leveraged the strength of all parties. Judges will look for natural synergies which resulted in outstanding results.

Supporting details of this category:

Objectives and outcome.
Channel(s) used for the partnership.

8. Best Promotion Strategy

This category recognises the media owners that utilised their existing channels to best promote themselves. Judges will be looking at the outstanding outcome.

Supporting details of this category:

Objectives and outcome.
Rationale for using the chosen medium.

9. Best Social Media Strategy

This category recognises the social media strategy that best promotes a media owner across social platforms.

Supporting details for this category:

Objectives and outcome.
Rationale for using the chosen medium

10. Best Original Content

This award recognises the best original content created specifically for the media owner to drive audience engagement.

Supporting details of this category:

Objectives and outcome.
Rationale for using the chosen medium.

11. Best Use of Branded Content

This category recognises media owners who have demonstrated an innovative use of their own content platforms. Submissions are open to all media platforms and can include ad-funded TV deals, branded music projects and native advertising campaigns.

Supporting details for this category:

Objectives and outcome.
Rationale for using the chosen medium.

12. Best Use of Multi-Channels

This award recognises the media owners who best reach and engage their audience through their own multiple channels (at least three channels).

Supporting details for this category:

Objectives and outcome.
Rationale for using the chosen platforms.

13. Best Use of Technology

Entries should demonstrate a strategic use of technology to extend the media owner’s reach and revenue opportunities across their own platforms.

Supporting details for this category:

Objectives and outcome.
Rationale for using the chosen platforms.

14. Best Use of Data-Driven Strategy

This award recognises the most outstanding media owners that demonstrate their use of data in driving audience engagement.

Supporting details for this category:

Research objectives and outcome.
Methodology used.

15. Best Use of App

This award recognises the media-owner app that provides convenience, entertainment or education to the end user, while increasing a brand proposition and subscription.

Supporting details for this category:

Number of downloads.
Frequency of app usage.
Frequency of time spent on the app.

16. Best Fast-Growing Media

This award recognises media owners that have achieved an accelerated growth in business, audience and brand awareness over the submission period. Entries should illustrate campaigns or a single campaign that contributed to the company’s growth.

Supporting details for this category:

Objectives and outcome.
Audience growth year-on-year.

17. Best Corporate Social Responsibility Media

This award recognises media owners that embrace corporate social responsibility in their business to raise brand reputation.

Supporting details for this category:

Objectives and outcome.
Rationale for using the chosen medium.

18. Best Influential Media

This category recognises the media on their overall performance in terms of subscriber numbers, engagement rates, and as the most influential media in the market.

Supporting details for this category:

Objectives and outcome.
Subscriber size.
Engagement ratio.
Circulation.

19. Best Custom Event

This category is open to outstanding events organised by a media owner for its clients. Events can span multiple platforms and judges will be looking at strategy, execution and strength of the idea.

Supporting details for this category:

Event objectives and outcome.
Attendee size.
Attendee feedback.

20. Best Result-Driven Event

This category recognises the most outstanding event produced by the media owner that demonstrated the effectiveness of the event for achieving the business goal.

Supporting details for this category:

Event objectives and outcome.
Attendee size.
Attendee feedback.

21. Best Media Campaign – Digital

This award recognises the most creative, innovative and/or effective digital campaigns/solutions from a media owner for its clients to engage their audience and drive commercial value.

Supporting details for this category:

Objectives and outcome.
Rationale for using the chosen online medium.

22. Best Media Campaign – Experiential

This award recognises brands that have delivered an experiential campaign for clients via an event, roadshow or sponsorship activity. Entries can be anything from a mass-market launch to a smaller more exclusive experience for clients.

Supporting details for this category:

Objectives and outcome.
Rationale for using the chosen medium

23. Best Media Campaign – Integrated Media

This award recognises the most creative, innovative and effective cross-media campaign from a media owner for its clients to engage audiences and drive commercial value. At least three different channels must have been used.

Supporting details for this category:

Objectives and outcome.
Rationale for using the chosen medium.

24. Best Media Campaign – KOL

This award recognises the best campaign that involves a KOL’s participation and has successfully attracted the target audience to engage and drive commercial value. This category is only eligible to media owners.

Supporting details for this category:

Objectives and outcome.
Rationale for involving the specific KOL.

25. Best Media Campaign – Mobile

This award recognises the most creative, innovative and effective mobile campaigns/solutions from a media owner for its clients to engage audiences and drive commercial value.

Supporting details for this category:

Rationale for using a mobile marketing strategy.
Cost-effectiveness and mobile-friendliness of the campaign.
Commercial outcome and success.

26. Best Media Campaign – Video

This award recognises the best use of video for audience engagement and to drive maximum commercial value for the client. This can include a single campaign or a longer term programme to engage viewers on media channels, mobile platforms and social media sites.

Supporting details for this category:

Objectives and outcome.
Rationale for using the online medium.

27. Best Media Campaign – Out-of-Home

This award recognises the most creative, innovative and/or effective out-of-home campaigns/solutions from a media owner for its clients to engage their audience and drive commercial value.

Supporting details for this category:

Objectives and outcome.
Rationale for using the outdoor medium.

28. Best Media Campaign – Print

This award recognises the most creative, innovative and/or effective print campaigns/solutions from a media owner for its clients to engage their audience and drive commercial value.

Supporting details for this category:

Objectives and outcome.
Rationale for using the print medium.

29. Best Media Campaign – Social

This award recognises the most creative, innovative and/or effective social media campaigns/solutions from a media owner for its clients to engage their audience and drive commercial value.

Supporting details for this category:

Objectives and outcome.
Rationale for using social media.

30. Best Media Campaign – Creative

This award recognises the most creative and innovative idea from a media owner for its clients to engage their audience and drive commercial value.

Supporting details for this category:

Objectives and outcome.
Rationale for using the chosen medium.

31. Best Sponsorship Campaign

This award recognises the most effective sponsorship campaigns/solutions initiated by a media owner for its clients to raise brand awareness and drive commercial value.

Supporting details for this category: