Winners

1. Best PR Campaign - Banking & Finance

GOLD

Bowtie Life Insurance Company
Campaign: Brand Launch Campaign
Agency: Edelman

SILVER

Crypto.com
Campaign: Planting Seeds for the Crypto Spring
Agency: The Hoffman Agency

BRONZE

Manulife Hong Kong
Brand: Manulife
Campaign: Manulife Tax-Deductible Solutions Launch Campaign
Agencies: FleishmanHillard, Weber Shandwick, mcgarrybowen

2. Best PR Campaign - Consumer Brand

GOLD

Sun Hung Kai Real Estate Agency
Brand: Landmark North
Campaign: Landmark North x Emoji™ Sports Fiesta
Agency: Betake Marketing (HK)

SILVER

TUMI
Campaign: TUMI x Chris Pratt @ The TUMI Loft
Agencies: PLUG AGENCY, FREMENT PR, LORE, AWETHENTIC

BRONZE

Mead Johnson Nutrition
Campaign: Mead Johnson Nutrition 50th Anniversary – Innovation Is Timeless
Agency: Ogilvy Hong Kong

3. Best PR Campaign - Food and Beverage

	GOLD Mead Johnson Nutrition Campaign: Mead Johnson Nutrition 50th Anniversary – Innovation Is Timeless Agency: Ogilvy Hong Kong
	SILVER Carlsberg Brewery Hong Kong Brand: GUINNESS Campaign: Guinness Connoisseur Bar Agency: MSLGROUP
	BRONZE Marco Polo Hongkong Hotel Campaign: Marco Polo German Bierfest 2018
	BRONZE Maxim’s Caterers Brand: Hong Kong Day Campaign: Hong Kong Day – Together We Support HK Agency: RSVP Communications

4. Best PR Campaign - Health and Beauty

GOLD

Guerlain Hong Kong
Brand: Guerlain
Campaign: Bee Garden
Agencies: Spring Public Relations, SEKGAMDONG

SILVER

Unilever
Brand: Lux Botanicals
Campaign: LUX Natural Paradise
Agency: RSVP Communications

BRONZE

AstraZeneca Hong Kong
Brand: FluMist® Quadrivalent
Campaign: Flu Matters
Agency: PRPPL Consultancy

5. Best PR Campaign - Lifestyle and Entertainment

GOLD

Lee Tung Avenue Management Company
Campaign: The Spirit of Christmas
Agencies: MAKEITLOUD, C3 Project Management Company

SILVER

Sun Hung Kai Real Estate Agency
Brand: Landmark North
Campaign: Landmark North x Emoji™ Sports Fiesta
Agency: Betake Marketing (HK)

BRONZE

GoPro
Campaign: “Nothing Ever Becomes Real Till It Is Experienced”
Agency: BlueCurrent

6. Best PR Campaign - Public Awareness

GOLD

AstraZeneca Hong Kong
Brand: FluMist® Quadrivalent
Campaign: Flu Matters
Agency: PRPPL Consultancy

SILVER

Amgen Asia Holding
Brand: Amgen
Campaign: Fight the Fracture
Agency: TBWA

BRONZE

Lee Tung Avenue Management Co. and Citywalk Management Co.
Campaign: GAIA, The Earth Exhibition
Agency: Impact Communications

7. Best PR Campaign - Corporate Social Responsibility

GOLD

Lee Tung Avenue Management Co. and Citywalk Management Co.
Campaign: GAIA, The Earth Exhibition
Agency: Impact Communications

SILVER

Samsung Electronics H. K. Company
Brand: Samsung Electronics Hong Kong
Campaign: Samsung Solve for Tomorrow 2018 – Imagination that Connects the World
Agency: Pulse Communications

BRONZE

DBS Bank (Hong Kong)
Campaign: Live Kind – A Different Imagination
Agency: HK01 Company

8. Best PR Campaign - Partnership/Sponsorship

GOLD

FWD HONG KONG
Brand: FWD
Campaign: FWD NORTH POLE MARATHON 2019
Agency: MSLGROUP

SILVER

FWD
Campaign: FWD X Special Olympics collaboration: Empowering people to live lives to the fullest
Agency: Sinclair

BRONZE

Cigna International Markets
Campaign: Converting Hearts & Minds
Agency: Elite Step Asia

9. Best Engagement - Mass Community

	GOLD Lee Tung Avenue Management Company Campaign: The Spirit of Christmas Agencies: MAKEITLOUD, C3 Project Management Company
	SILVER Hang Lung Properties Brand: Fashion Walk Campaign: Halloween Styloween Hong Kong Zombie Walk Agency: The Bridge Agency
	BRONZE Lee Tung Avenue Management Co. and Citywalk Management Co. Campaign: GAIA, The Earth Exhibition Agency: Impact Communications
	BRONZE the pulse Campaign: the pulse Endless Summer – The Hidden Planet Agency: INICIO WORKSHOP

10. Best Engagement - Targeted Community

GOLD

Verizon Media
Brand: Yahoo Hong Kong
Campaign: Yahoo Esports Game On
Agency: Above The Line Company

SILVER

Cityplaza
Campaign: Maker House 2018
Agency: Above The Line Company

BRONZE

Hong Kong Disneyland Resort
Campaign: Ant-Man and The Wasp: Nano Battle!
Agency: GHC Asia

11. Best Experiential Campaign

GOLD

Carlsberg Brewery Hong Kong
Brand: GUINNESS
Campaign: Guinness Connoisseur Bar
Agency: MSLGROUP

SILVER

Lee Tung Avenue Management Co. and Citywalk Management Co.
Campaign: GAIA, The Earth Exhibition
Agency: Impact Communications

BRONZE

Hang Lung Properties
Campaign: Hang Lung Properties – Fortune Walk
Agency: The Bridge Agency

12. Best Promotional Campaign

GOLD

China Hong Kong City, Lee Tung Avenue
Campaign: The Moon Rabbit Lumiere
Agency: Boxing Promotions

SILVER

Lee Tung Avenue Management Co. and Citywalk Management Co.
Campaign: GAIA, The Earth Exhibition
Agency: Impact Communications

BRONZE

TUMI
Campaign: TUMI x Chris Pratt @ The TUMI Loft
Agencies: PLUG AGENCY, FREMENT PR, LORE, AWETHENTIC

13. Best Result-Driven Campaign

GOLD

Sun Hung Kai Real Estate Agency
Brand: apm
Campaign: apm’s Football Fever Hat Track Campaign

SILVER

Hang Lung Properties
Campaign: Hang Lung Properties – Fortune Walk
Agency: The Bridge Agency

BRONZE

Hong Kong Tourism Board
Campaign: 10th Edition of Hong Kong Wine and Dine Festival

14. Best Influencers Strategy

GOLD

Clockenflap
Campaign: Clockenflap, Hong Kong’s Music and Arts Festival
Agency: Magnetic Asia

SILVER

Coca-Cola China
Campaign: Bonaqua – A Warmer Winter Without Waste
Agency: Pinocchio Communications

BRONZE

Verizon Media
Brand: Yahoo Hong Kong
Campaign: Yahoo Esports Game On
Agency: Above The Line Company

15. Best Launch/Rebranding

GOLD

The Mills
Campaign: Open to Re-invention
Agency: Chance Communications

SILVER

7-Eleven Hong Kong & Macau, The Dairy Farm Company
Campaign: 7-SIGNATURE Dim Sum Redefined – Wholehearted, Simple and Tasty
Agency: Boxing Promotions

BRONZE

Bowtie Life Insurance Company
Campaign: Bowtie Launch Campaign
Agency: Edelman

16. Best PR Event

GOLD

Lee Tung Avenue Management Co. and Citywalk Management Co.
Campaign: GAIA, The Earth Exhibition
Agency: Impact Communications

SILVER

Hang Lung Properties
Brand: Fashion Walk
Campaign: Halloween Styloween Hong Kong Zombie Walk
Agency: The Bridge Agency

BRONZE

TUMI
Campaign: TUMI x Chris Pratt @ The TUMI Loft
Agencies: PLUG AGENCY, FREMENT PR, LORE, AWETHENTIC

17. Best Creative PR Idea

GOLD

Carlsberg Brewery Hong Kong
Brand: GUINNESS
Campaign: Guinness Connoisseur Bar
Agency: MSLGROUP

SILVER

Link Asset Management
Brand: Lok Fu Place
Campaign: Lok Fu Place Oh!ympics

BRONZE

7-Eleven Hong Kong & Macau, The Dairy Farm Company
Campaign: “A Childhood dream come true” Classic Disney redemption program

18. Best PR-Led Integrated Communications

GOLD

Link Asset Management
Brand: Lok Fu Place
Campaign: Lok Fu Place Summer Freeze

SILVER

Hang Lung Properties
Brand: Fashion Walk
Campaign: Halloween Styloween Hong Kong Zombie Walk
Agency: The Bridge Agency

BRONZE

Sunkist Growers
Brand: Sunkist
Campaign: Share What’s Real
Agency: Edelman

19. Best Storytelling Strategy

	GOLD Mead Johnson Nutrition Campaign: Mead Johnson Nutrition 50th Anniversary – Innovation Is Timeless Agency: Ogilvy Hong Kong
	SILVER Cigna International Markets Campaign: Converting Hearts & Minds Agency: Elite Step Asia
	BRONZE Alipay Payment Services (HK) Brand: AlipayHK Campaign: Infinite Possibilities
	BRONZE Lenovo Brand: ThinkVision Campaign: Lenovo ThinkVision First Global B2C Social Videos Agency: Ketchum

20. Best Use of Content

	GOLD Mead Johnson Nutrition Campaign: Mead Johnson Nutrition 50th Anniversary – Innovation Is Timeless Agency: Ogilvy Hong Kong
	SILVER Café de Coral Group Campaign: Café de Coral Community Spring Feast 2019 Agency: The Bridge Agency
	SILVER Manulife Hong Kong Brand: Manulife Campaign: Manulife Tax-Deductible Solutions Launch Campaign Agencies: FleishmanHillard, Weber Shandwick, mcgarrybowen
	BRONZE The Hong Kong Jockey Club Campaign: The BMW Hong Kong Derby 2019

21. Best Use of Social Media

GOLD

Hong Kong Housing Society
Campaign: Building an Engaged Online Community

SILVER

Sun Hung Kai Properties
Brand: iapm mall
Campaign: iapm Be-Selfied Fashion Runway

BRONZE

FWD HONG KONG
Brand: FWD
Campaign: FWD NORTH POLE MARATHON 2019
Agency: MSLGROUP

22. Best Use of Smart Data Analytics

GOLD

Friso
Campaign: Chatbot and Community Management Development
Agency: PRIZM

SILVER

Sun Hung Kai Real Estate Agency
Brand: apm
Campaign: apm all-encompassing digital football gala

BRONZE

Link Asset Management
Brand: Temple Mall
Campaign: Temple Mall – Red & Gold

23. Best Use of Technology

GOLD

TUMI
Campaign: TUMI Installation Series
Agencies: PLUG AGENCY, LORE, AWETHENTIC, FREMENT PR, BUZZ AGENCY

SILVER

China Hong Kong City, Lee Tung Avenue
Campaign: The Moon Rabbit Lumiere
Agency: Boxing Promotions

BRONZE

MTR Corporation
Brand: PopCorn
Campaign: PAPAPA Party Summer Event@PopCorn
Agency: DDPR

24. Best Reputation/Brand Management Campaign

GOLD

Coca-Cola China
Brand: Bonaqua – A Warmer Winter Without Waste
Campaign: Pinocchio Communications

SILVER

Café de Coral Group
Campaign: Café de Coral Community Spring Feast 2019
Agency: The Bridge Agency

BRONZE

Liverpool FC
Campaign: We Are Liverpool, This Means More: Bringing LFC’s core values to life in Greater China
Agency: FleishmanHillard Hong Kong

25. Best Real-Time Response

GOLD

Allianz Global Investors
Campaign: Allianz Global Investors – Income Strategies – All Weather Campaign
Agency: Beyond Digital Solutions Hong Kong

SILVER

Link Asset Management
Campaign: Link x Moomin ‘Pack Lunch with Love’

BRONZE

Link Asset Management
Brand: Temple Mall
Campaign: Temple Mall – Red & Gold

26. Best Boutique PR Agency

GOLD

The Bridge Agency

SILVER

Katherine Amara PR

BRONZE

BlueCurrent

27. Campaign of the Year

GOLD

TUMI
Campaign: TUMI x Chris Pratt @ The TUMI Loft
Agencies: PLUG AGENCY, FREMENT PR, LORE, AWETHENTIC

SILVER

Hang Lung Properties
Campaign: Hang Lung Properties – Fortune Walk
Agency: The Bridge Agency

BRONZE

Swire Properties
Campaign: Swire Properties and the V&A present Shoes: Pleasure and Pain
Agency: Sinclair

Best of Show - Brand

Mead Johnson Nutrition

Best of Show - Agency

The Bridge Agency

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