Helen Cheung

JUDGE PROFILE

General Manager of Corporate Affairs

K.Wah Group

Helen, Cheung Yuen-ling, currently General Manager of Corporate Affairs at K.Wah Group, is a seasoned public relation (PR) professional and veteran journalist. Overseeing Corporate Communications and Investor Relations, she is the key driver for promoting K.Wah brand as well as maintaining close relationship with business community and shareholders.

Helen’s PR experience spreads across multiple sectors including property, FMCG, higher education and public utilities. She served McDonald’s Hong Kong for eight years as Director of Corporate Communications and Relations and HKUST Business School as Head of Communications and External Affairs for another 4 years. Helen started her PR profession in 2005 working as Public Relations Manager (Media) for MTR Corporation. Helen is an experienced TV journalist. Started her journalistic career in TVB newsroom in early 90s and later joined iCable News, she added more dimensions to her journalistic life as news anchor woman and current affairs TV program host on top of her regular reporting duty.

Helen’s professionalism are well recognized by the industry. She was named Corporate Industry Leader, Double Happiness Award 2013 by the Council of Public Relations Firms of Hong Kong and was honored the Distinguished Marketing Leadership Award 2010 by HKMA/TVB Awards for Marketing Excellence.