2026 Judge's Profile

Rochelle Jones is a digital strategist, marketer and leader with more than 15 years’ experience helping brands build meaningful connections through content, social media and digital strategy. Having worked across agency leadership, content, social, performance, SEO and digital transformation, she’s passionate about marketing that puts people first and delivers real business results. Throughout her career she’s worked with brands across ANZ, Europe, the UK and the USA spanning retail, education, real estate, hospitality, automotive, government, ecommerce, and more. From small business to start-ups and enterprise brands, Rochelle has a knack for uncovering consumer insights across industries and turning them into commercial outcomes. She’s known for combining strategic thinking with creativity and a healthy dose of optimism, championing authentic storytelling, and building high-performing teams and cultures.