2026 Judge's Profile

Mona Lolas is a senior sales, marketing and go-to-market executive with more than 25 years of experience driving growth, transformation and commercial performance across APAC and globally. Her background spans B2B SaaS, technology, and research and advisory organisations, with deep expertise in aligning sales, marketing, customer success and partner ecosystems around customer-led growth. 

As Marketing Director at Apptio, an IBM company, Mona leads regional go-to-market and demand generation programs across the mid-market and enterprise segments. She partners closely with sales and SDR teams to accelerate pipeline growth, sharpen account-based marketing, and improve pipeline quality and velocity. Beyond her executive role, Mona is an international speaker, board advisor and industry mentor.